SPONGE COLA RELEASES 'ARAW ORAS TAGPUAN' STUDIO ALBUM

POP/ROCK band Sponge Cola releases its much awaited and highly anticipated 4th full-length, studio album under Universal Records titled Araw Oras Tagpuan.  It should be noted that this is Sponge Cola's first mainstream album since it released its self-titled CD in 2008.

YAEL YUZON

Sponge Cola is composed of Ateneans Yael Yuzon on guitars and vocals, Armo Armovit on lead guitars, Gosh Dilay on bass, and Tedmark Cruz on drums.


Araw Oras Tagpuan contains 12 tracks including songs from the band's "Tambay" EP which released early this year via Coca-Cola's summer promo.

Some of the songs included in "Araw Oras Tagpuan" are "Tambay" - an original song written by the band's front-man Yael Yuzon, which was peaked at number one on Myx and various radio stations and was the only OPM song on magic 89.9's countdown for several weeks;  "Regal" which is the CD's current carrier single;  "Walang Wakas" which was also the theme song of ABS-CBN's series Wansapanatym:  Rod Santiago's Buhawi Jack which starred Gerald Anderson; an upcoming single titled "Kay Tagal Kitang Hinintay;"  "Araw Oras Tagpuan;"  "Warning" which features drummer Tedmark Cruz on vocals; and "New Steel" featuring Salamin vocalist Paolo Valenciano.  The CD also features guest vocals from Norma Love, Iwa Motors, and MowMow.

Majority of the songs in this CD are written by Yael Yuzon and it should be noted that this is the band's first full-length studio recording with their new drummer Tedmark Cruz.  Araw Oras Tagpuan is an innovative album that blends fresh ideas by incorporating piano as performed by Yael Yuzon, drum loops, and synths while retaining the trademark sound of Sponge Cola which endedared the band to its loyal fans and music aficionados as well.

Araw Oras Tagpuan will be released in all leading record bars nationwide on the first week of September.

     SEPTEMBER 14. 2011  "PRESSCON"

SMART C+: Add Power to your Passion

SMART C+: Add Power to your Passion

The new generation of movers and shakers live in the balance of packed schedules. With the demands of their professions, personal lives and responsibilities, passions, luxury, life-enhancement, and leisure pursuits found in between, they remain incredibly healthy.

It is for this specific set of individuals that Smart C+ becomes the smart choice for refreshment. A combination of real fruit juice minus the artificial coloring, added preservatives, and artificial sweeteners, Smart C+ has the vital goodness of 500 mg of Vitamin C, known to be greatly beneficial in strengthening the immune system, and repairing cells and tissues from day to day stress, be it physical or mental, in every 500 ml bottle in its varied citrus flavors: Lemon Squeeze, Orange Crush and Pomelo-Grapefruit.

Rissa Mananquil multitasks from her top priority of being a mother to her son, Enzo, to being a model, to teaching. Her weekly beauty column has also become the by-word in the industry, showing her influence in both cosmetics and fitness. “A healthy lifestyle can change your mood, posture, and attitude. You don’t just look good, you feel good. When you choose to eat and drink healthy, it can transform anyone from simple to stunning - inside and out.”

Liz Uy has been one of the pioneering spirits behind Philippine fashion’s reawakening. Her life in the spotlight: from the glossy flashbulbs of photo shoots in the morning, to the searchlights of prestigious fashion events at night, does take its toll on her energy keep. To keep up with her multi-faceted lifestyle, Liz makes sure she has enough Vitamin C every day.  “I like how the vitamin C keeps me going.”

Divine Lee’s success can be measured by the skyscraping amount of energy and vitality she transmits on her day to day affairs. By managing a residential empire, a luxurious clothing line, a long stream of Twitter followers, a burning passion for compassion and philanthropy, and her towering shadow in the glamorous limelight, Divine follows a schedule that is fast-paced, high-impact, and incredibly versatile. “For someone who is always on the go, I need all the vitamin C I can get to do all things fast, fresh, and on time.”

Another young mover, Anton del Rosario, center-back for the Philippine National Football Team, the Azkals, responsible for the big kick for Philippine football’s reemergence. Anton puts great focus and emphasis on performance and works doubly harder in achieving his “goals”. “When I set my goals, I’ll do what I can to obtain them,” he reveals.

RJ Ledesma has tasted life and is still thirsting for more! An editor of Manila’s premiere men’s magazine, an author of multiple titles on marriage, manhood, and its comedic mix-and-matching, and a tongue-in-cheek TV host, not everyone knows that he is also behind the Mercato Centrale and Midnight Mercato weekend markets, which specialize in hearty, and healthy dining. RJ acknowledges the significance of purity in both diet and lifestyle. An instructor and co-founder of Yoga Manila, he tries to keep his life balanced with a daily routine of Ashtanga Yoga. “What is important is that you have passion behind what you do,” reveals RJ, “I think it’s passion that fuels the ability to do all these tasks.”

Smart C+ invites you to write your manifesto and share it in style with Wear Your Choice, an activation event that lets you design your own "I Choose" t-shirt. You can pose with your virtual shirt and share it with your friends on facebook for only P200.00, you can get six (6) bottles of Smart C+, and have your own "I Choose" shirt made.

Smart C+ Wear Your Choice will be at the Trinoma Mall's Cinema Lobby from September 17 to 18 and the Market! Market! Activity Center on October 14 and 15. For updates, visit the Smart C+ Wear Your Choice event page on Facebook

With whatever inclination or motivation they may have, may it be the fulfillment of motherhood, flash of fashion, sky-high success, triumph of sportsmanship, the life in the spotlight or out of it, all these young achievers have one thing in common and that is passion in everything they do. A passion empowered by a healthy lifestyle that is fast, fresh, and incredibly flavorful, of which Smart C+ is a great addition to. Refreshing, convenient, and clearly citrus, Smart C+ provides us city-dwellers yet another good reason to drink our vitamin C.

     SEPTEMBER 8, 2011 "PRESS LAUNCH"

KRIS AQUINO - Not Afraid of Close Ups with Olay Total Effects

Kris Aquino - Not Afraid of Close Ups with Olay Total Effects

Get 7 benefits, including anti-ageing and whitening, in 1 bottle.

Still using the same whitening cream you’ve been using for years? Are you sure your whitening cream is still meeting all the needs of your skin? What most Filipinas don’t know is that their whitening cream may no longer be enough to meet their skin’s changing needs as they age. In fact, for some Filipinas, they might look young and fair from afar, but already old up close!

At a recent media event held at the Mandarin Oriental Hotel, Olay Total Effects zoomed in on Filipinas’ skin regimen which included taking a closer look at whitening creams and why Filipinas may need to upgrade their skin care.  Olay Total Effects, together with Procter & Gamble’s skin experts and Olay’s newest brand ambassador, Kris Aquino, revealed the facts on how Filipinas’ current skin care regimen may need an upgrade before the signs of skin ageing start to show. At the event, media queen Kris Aquino talked about her personal skin intervention and how she realized it was time to trade-up her skin care regimen from simply whitening to one that can provide both anti-ageing and whitening.

Kris’ Skin Intervention

For Kris, whose craft and career demand numerous close-ups daily, she thought her whitening skin care regimen was already enough for her to look beautiful – until she discovered something upon closer inspection. “I thought I already knew everything—that all you needed to be was maputi. But when I took a closer look into the mirror and saw that first wrinkle—nag panic ako (I panicked)” Kris shares. 

For Kris, it was about realizing that as you age, so does your skin, and its needs change – “Hindi pala enough ang whitening cream (whitening cream is not enough)” Kris continued.

Olay Total Effects’ skin intervention was perfect timing for Kris who’s always under the spotlight and in front of the camera. “Good thing my skin went through an intervention with Olay Total Effects. Kasi with Olay Total Effects, I get the whitening I want AND I also get other anti-ageing benefits that my skin needs to help fight 7 signs of skin ageing. It’s my formula for fair and young-looking skin near or far,” Kris enthuses. Today, Kris couldn’t be happier that she traded up from her whitening regimen to Olay Total Effects – a product that meets both of Kris’ anti-ageing and whitening needs.

Fair and Younger Looking – From Afar and Even Up-Close!

While Kris has already had her skin intervention, most Filipinas may not be aware that they too already need to change their skin care regimen to something that gives them fair and younger looking skin even up close.  As an example, guests at the event were shown a photo of a fair, Asian woman from afar. But with a shot up close of the same woman, most guests were surprised at how much older the woman actually looked. So while some women may look young and fair from afar, close-ups revealed they already have signs of skin ageing.

Olay Total Effects Brand Manager Jia Salindong reveals the findings of a local survey of over 100 whitening cream users aged 25-34. The survey showed that an alarming 90% of whitening cream users still suffers from signs of skin ageing.

Salindong explains “At a particular age, women need more than whitening creams. At around age 25, women may already start to notice multiple signs of skin ageing such as fine lines and wrinkles. Their whitening creams fail to address these signs of skin ageing. Instead, they need to upgrade their skin care regimen to a cream that provides both anti-ageing and whitening benefits.”

With this in mind, Olay Total Effects answered both anti-ageing and whitening needs of Filipinas. How does Olay address both? P&G Skin Expert Carla Cordova explains “It is with Olay Total Effects’ proven VitaNiacin complex that we address both concerns. VitaNiacin is a complex of powerful skin care ingredients like Vitamin E, Panthenol or Vitamin B5 and Niacinamide. These provide both anti-ageing and whitening benefits to help skin regain its fair, radiant, youthful glow and fortify itself against the signs of skin ageing.”

Vitamin E is an anti-oxidant that prevents moisture loss of skin. Panthenol attracts water into the skin barrier, helping skin stay hydrated. Niacinamide is proven and known to provide skin whitening benefits as well as helps reduce signs of skin ageing, like fine lines. Olay Total Effects helps to lighten dark spots, lighten skin tone and improve skin dullness, giving women fair skin. In addition to this, Olay Total Effects also addresses other skin care needs to help fight 7 signs of skin ageing. With Olay Total Effects, you get anti-ageing and whitening benefits all in 1 bottle.

So just like Kris, do you need a skin intervention to be more than just young-looking only from afar? Take a closer look and find out if it’s time to trade up to a skin care regimen that targets both your anti-ageing and whitening needs all in 1 bottle. With Olay Total Effects, you can have fair and younger-looking skin from afar and even up-close! 

Olay Total Effects (in regular and gentle) is available in all leading supermarkets and drugstores nationwide – SRP Php 699.00 (50g)

     SEPTEMBER 8, 2011  "MEDIA LAUNCH"

NEW KASAMA COKE BOTTLE

                       Share the Adventure with Kasama Coke

Listen up, teens! Looking for a barkada who can tag along your every carefree adventure? Want a faithful sidekick that will stand by you through whatever? Well, get ready because the wait is finally over!

The biggest news in years from the country’s beloved beverage, Coca-Cola is about to hit sari-sari stores- the brand new Kasama Coke! It is made for us teens who live with much zest and happiness day by day! Specially designed for the independent, free-spirited adventurer in each of us, it’s the ultimate buddy that never fails to put a smile on our face with its uniquely refreshing fizz and delicious taste.

Our new Kasama Coke comes in the resealable, easy-grip contour bottle that we love. The best thing about it? This very convenient 400ml pack of truly filling, energizing drink is all yours at the “swak” price of 15 pesos. Yes, there’s no more reason for us to hold back from enjoying life to the fullest and discovering great things with an enlivening bottle of Coke in hand!

It’s the perfect wingman that fuels our spirit as we set out to conquer the world! Now wherever we go, wherever life takes us, we have Kasama Coke to put that “aahh” to our everyday fun fare, be it during snack time, lunch-outs or any moment that needs thirst-quenching. Share more rewarding times with your best pals and grab an ice-cold Kasama Coke at your favorite sari-sari store now!

Take that first refreshing sip, go out, open more and lasting moments of happiness and feel life’s goodness with Kasama Coke! Go to the Coca-Cola Facebook fan page or visit coca-cola.com.ph for information and other treats.

SEPTEMBER 8, 2011  "PR RELEASED"