TODA MAX NG BAYAN ROBIN PADILLA,VHONG NAVARRO AT POKWANG

Pinagsamang “Idol” ng bayan Robin Padilla, Vhong Navarro at Pokwang
‘TODA MAX,’ HUDYAT NG PAGBABALIK NG NUMERO UNONG KAPAMILYA COMEDY

Bilang patunay ng paghahari ng ABS-CBN sa komedya, buong-pusong nitong inihahandog ang pinakabagong dagdag sa numero unong Kapamilya Comedy, ang “TODA MAX,” na pinagbibidahan ng “Idol” ng bayan na si Robin Padilla, Prince of Comedy Vhong Navarro at Pokwang.

Ang napipintong paglulunsad ng “TODA MAX” ay hudyat ng pinaka-aabangang pagbabalik ng classic sitcom, na sinimulan ng Kapamilya Comedy.

Matapos ang natatanging pagganap sa hit primetime series na “Guns and Roses,” nagpahayag ng pagkasabik si Robin, lalo’t makaka-trabaho niyang muli ang kaibigang si Vhong. Inamin din ni Robin na personal niyang kahilingan na makatambal muli si Vhong sa isang sitcom. “Nagpa-bawas nga ako ng talent fee para makasama ko si Vhong,” pabiro niyang sambit.

VHONG NAVARRO AND ROBIN PADILLA

 Ganoon din ang pananabik ni Vhong na muling maka-trabaho si Robin. Matatandaang unang nagsama ang dalawang aktor sa isang sitcom noong dekada 90, na naging daan sa pagyabong ng karera ni Vhong bilang regular na sidekick ni Robin sa kanyang mga pelikula. Sa “TODA MAX,” muling magtatambal ang dalawa upang makapaghatid ng de-kalibreng pagpapatawa na may halong aksyon at light drama.  

“Matagal na nung huling makasama ko si Idol Robin, kaya sobrang na-miss namin makatrabaho ang isa’t isa. At ang pagbabalik ko sa sitcom ay maituturing kong pagre-reinvent na din sa sarili, lalo’t sa nakalipas na mga taon ay puro soap opera at variety shows ang mga projects ko,” ani Vhong
 
Kasama ang bonggang-bonggang “Happy Yipee Yehey!” host na si Pokwang, hatid ng “TODA MAX” ang matinding katatawanan, at tiyak namang kapupulutan din ng aral.
 

Ang “TODA MAX” ay kwento ng amang si Tol (Robin) na makikipagsapalaran sa Maynila matapos ma-biyudo sa misis. Kasama ang mga anak na sina Sandy at Ron-Ron, tutuloy sina Tol sa bahay ng kanyang pinsan na si Justin Bibbo (Vhong). Si Justin naman ay may-ari ng karinderia, na sa kabila ng kahirapan ay nangangarap na maging isang sikat na chef balang araw.  

Bagaman magkaiba ang kanilang mga pananaw—si Tol ay seryoso, matapang at matibay ang paninindigan habang si Justin ay makulit, palatawa at masinop—hindi nila hinahayaang masira ang kanilang relasyon bilang mag-pinsan, lalo’t nagtutulungan sila sa pagpapalaki kina Sandy at Ron-ron.

Gagampanan naman ni Pokwang ang papel ni Lady G, isang dating mahirap na naging mayaman at nang-hahamak kay Justin. Sa pagpasok ni Tol sa eksena, mababago ang lahat dahil iibig si Lady G sa gwapong biyudo.

Talaga naman pang-pamilya ang “TODA MAX.” Tunghayan kung paano haharapin nina Justin at Tol ang mga pagsubok sa kanilang buhay.

ROBIN PADILLA

“Handa na kaming muling magbigay-saya sa bawat pamilyang Pilipino. Kaya iniimbitahan ko ang lahat na abangan ang pagbabalik ng pang-pamilyang Kapamilya Comedy. Marami kayong matututunan mula dito,” ani Robin

Tampok din sa “TODA MAX” sina Canillo, Aaliyah Benisano, Jobert Austria at Darwin Tolentino, sa ilalim ng business unit ni Raymund Dizon, kasama ang production manager na si Cynthia Jordan, creative manager na si Rhandy Reyes at executive producer Rocky Ubana.

Huwag palampasin ang “TODA MAX” na magsisimula sa Nobyembre 5, bago ang “Maalaala Mo Kaya” sa ABS-CBN.

     OCTOBER 26, 2011  "PRESSCON" 

Mikey Bustos’ Pinoy Pride in every Chicharron ni Mang Juan bite

8

Mikey Bustos’ Pinoy Pride in every Chicharron ni Mang Juan bite

Universal Robina Corporation’s (URC) newest snack brand, Jack ‘n Jill’s Chicharron ni Mang Juan, found its ideal personification in innovative entertainer, Mikey Bustos. 

Youtube sensation Mikey Bustos is the proud endorser of Chicharron ni Mang Juan, the newest innovative snack products from URC which put a contemporary spin on an old Pinoy favourite!  

It’s not easy to make an online video hit, more so a series of them, but for Fil-Canadian Mikey Bustos, all it took were his innately spicy humor and his taste for uniquely Filipino experiences.

MIKEY BUSTOS

Mikey gained quite a following online among local and international audiences, thanks to his YouTube channel Mikey Bustos Daily Videos where his “Pinoy tutorials” went viral with thousands of hits and counting.

He has uploaded a total of 15 Pinoy tutorials, each providing humorous insights on Filipino-isms ¾from local accents to table manners and even balut-eating.

No stranger to Filipino flavors, Mikey further enjoyed homegrown dishes during an afternoon of fun, food and games at Bar One in Holiday Inn where he was revealed as the endorser of Jack n’ Jill’s Chicharron ni Mang Juan.

“Our food is one of the many things that add to our rich culture, and being able to endorse Mang Juan and such cornerstone food items of our culture makes me feel so blessed from my deepest of roots,” he says. “I’m honored to represent such an amazing and truly Pinoy brand.”

Despite being raised in a Western society, Mikey makes sure that he stays close to his Filipino roots and insists that he is a true Pinoy at heart.

Mikey possesses a strong and authentic Filipino identity―a rare attribute from someone born and bred abroad―having been brought up in a strictly traditional Filipino household.  “Me and my brother were raised in really old school traditions,” he reveals.  Mikey even has the Pinoy accent down, which is something he thanks his mom for.

 “Mikey Bustos’ complete package of dynamism, global connections, talent, technology and artistry is the embodiment of the contemporary Filipino, hence it’s only fitting that he was chosen as the first endorser of Chicharron ni Mang Juan,” says Teree Eugenio, Marketing VP of URC Snack Foods.

Made of dehydrated green peas but with the look and taste of real fried pork rinds sans the cholesterol, the snack comes in exciting flavors that are uniquely Pinoy—Espesyal Sukang Paombong, Espesyal Suka’t Sili and Spicy Sisig. The answer to every Pinoy’s pursuit of chicharon with a kick, Chicharron ni Mang Juan is now available in grocery aisles and households nationwide.

“It has done all the dipping work for me,” Mikey exclaims.

At the modern fiesta-themed launch, the man of the hour treated guests to live performances. The guests also enjoyed a mix of contemporary and traditional Pinoy activities, including karaoke and a novel version of the Pabitin game.

MIKEY BUSTOS

It goes to show that a solid mix of old and new truly mirrors the evolved taste of today’s generation. In the same way Mikey elevates Pinoy humor with his signature brand of quirky patriotism, so too does Chicharron ni Mang Juan update the quintessential Pinoy snack with its extra punch.

     OCTOBER  27, 2011  "MEDIA LAUNCH"

ENCHONG DEE GOES FOR OPTIMAL HEALTH WITH NUTRILITE

ENCHONG DEE GOES FOR OPTIMAL HEALTH WITH NUTRILITE

ENCHONG DEE

ABS-CBN Star Magic artist Enchong Dee believes in Optimal Health which is the heart of the NUTRILITE™ Brand. Enchong is the perfect brand ambassador for NUTRILITE because he is the epitome of clean and healthy living. Before he became one of local showbiz’ heartthrobs, Enchong had a swimming career at De La Salle University in Manila. He was part of the Philippine National Swimming Team and has participated in the SEA Games and 2006 Asian Games. Now, Enchong is busy with showbiz as he has two regular shows on ABS-CBN, namely, Maria La Del Barrio and ASAP Rocks. End of October, he will be flying to Canada for a tour with Sam Milby, Gerald Anderson and Rayver Cruz.

Nutrilite is the only global vitamin and mineral brand to grow, harvest and process plants on their own certified organic farms. NUTRILITE™ is the world's leading* brand of vitamin, mineral and dietary supplements. The NUTRILITE™ brand offers you and your family a complete range of supplements and other products designed to address the nutritional needs of anyone at any life stage.

THE BEST OF NATURE.THE BEST OF SCIENCE.

NUTRILITE products offer the best of both nature and science:
• Nutrilite plant concentrates are made from the finest natural ingredients grown according to sustainable farming principles, reflecting our commitment to the social, economic, and environmental well-being of the surrounding communities.
• They are the direct result of extensive research and laboratory analysis, ensuring high-quality nutrient and ingredient combinations, based on proven scientific evidence.

The products listed include some of our most popular nutritional supplements, which may help you achieve better balance in your nutrition.
To learn more about the NUTRILITE products, to place an order, or even start your own Amway business, please visit the www.amway2u.com page or call 814-8181.

ABOUT COLORING YOURSELF HEALTHY:

This is your invitation to discover how good health begins with a rainbow of color. Plant nutrients are essential to good health. That’s why health experts recommend eating a rainbow of different colorful fruits and vegetables every day. Unfortunately, most people don’t reach the recommended goal of 5-9 daily servings very often – so many of us miss out on some important health benefits.

ENCHONG DEE

The healthful plant nutrient compounds that make fruits and vegetables so colorful are plentiful in Nutrilite supplements. You can trust Nutrilite vitamins, minerals and supplements to fill in your daily nutritional gaps as you "color yourself healthy."

The NUTRILITE™ brand offers you and your family a complete range of supplements and health-related products designed to address the nutritional needs of anyone at any life stage.

ABOUT NUTRILITE’S COLOR UR LIFE CAMPAIGN

Nutrilite believes that life is meant to be lived in full color!
That’s why Nutrilite built a facebook group that will give you and your loved ones regular tips on how to live a colorful life. We’ll be posting different activities and applications that you will enjoy too. The fanpage is www.facebook.com/NutriliteCOLORurLIFE. The first 200 to like our page will get a free 6-day supply of Nutrilite Double X.

After which, Nutrilite will launch a microsite with Enchong Dee as its brand ambassador. Just like the fanpage, it will help both young and old achieve a more colourful life through good health and nutrition. The website will be www.colorurlife.com. This will be launched in November. In the website, Nutrilite will be housing exclusive webisodes of Enchong Dee and how he infuses color in his everyday life. Watch out for it!

ENCHONG DEE

So like Enchong Dee, go for optimal health and live a life full of color with NUTRILITE!

OCTOBER 22, 2011  "MEDIA LAUNCH"

Ariel Goes 3D

 Ariel Goes 3D

Ariel brings together fabric care and fashion in the country’s biggest 3D Event!

Ariel brought 3D technology to greater heights last Monday during the launch of the new Ariel Stainlift with Deep Clean Technology at SMX Open Grounds near Microtel Mall of Asia. Ariel wowed the audience with the highlight of the evening – a first-of-its-kind 3D Projection Mapping Show that changed the way the audience viewed the Microtel building from a flat façade to a 3-dimensional surface.

3D technology has improved how people see and experience the world by showing the multiple layers of a seemingly flat object or image. 3D projection mapping is a growing phenomenon globally and has been used by innovation leaders from various industries.  In the Philippines, laundry leader Ariel is the first in its industry to use this to complement the launch of its newest detergent developed using 3D technology to provide a deeper clean that goes beyond the surface until the deeper layers of clothing fibers.

Coinciding appropriately enough with Philippine Fashion Week, this event brought together fabric care and fashion by combining the expertise of fabric care leader Ariel and the Philippines’ leading clothing retailer Bench. Together, Ariel and Bench presented the country’s first outdoor 3D Projection Mapping Fashion Show with breathtaking visuals of models the height of the Microtel building garbed in Bench’s

current collection, which is available in all stores nationwide.

Attendees were also able to see how 3D technology was used in the research and development of the new Ariel through an enhanced viewing experience.  The venue was fully equipped with several next generation TVs, the LG Cinema 3D TV, the world’s first flicker free 3D TV from LG Electronics, the global leader and innovator in 3D TV technology.
 

This spectacle of breakthrough 3D technology was hosted by Boy Abunda, Ariel’s celebrity endorser. Abunda shared, “I am privileged to have been one of the first to witness the 3D power of new Ariel 3D Deep Clean during its global launch in Dubai.  I only endorse brands which I know are proven to work, and I personally saw how Ariel used 3D technology to create a product that cleans even the deepest clothing layers.  After that, I realized ordinary clean is no longer enough for our clothes. It has to be 3D Deep Clean by Ariel.”

Gelain Reyes, Brand Manager for Ariel, explains, “Ariel used 3D technology to better understand how dirt 

and stains penetrate fabrics in order to make Ariel even better.” With 3D technology, Ariel discovered that clothing consists of not one but multiple layers of fibers and that stains penetrate deep into these layers, making them more difficult to remove.

New Ariel Stainlift has a breakthrough deep cleaning formula to effectively clean and remove tough stains even from multiple, deep layers of fibers. As any fashionista would know, clothes can never be

fashionable unless they are clean and stain-free so a laundry detergent that effectively cleans beyond the surface is important. “Only Ariel promises 3D Deep Clean to help keep clothes looking like new even after several washes so that fashionistas continue to look their best every day.  Other detergents may not clean as deeply so while clothes appear clean on the surface, there are still dirt and stains trapped deep within which contributes to clothes looking old, worn, and even dingy,” shares Reyes.

Bench Brand Manager Mae Jeanjaquet also saw first-hand in Dubai how Ariel removes stains like ink, oil and dirt even up to the third layer. “Bench is pleased to partner with Ariel because we share the same vision in providing quality clothing and fabric care to every Filipino.  We saw how Ariel provides a deeper kind of clean and we can say Bench trusts Ariel to clean Bench clothes,” said Ms. Jeanjacquet.

Everyone can still watch how the 3D power of new Ariel 3D Deep Clean comes to life alongside the Bench 3D fashion show. Search “Ariel 3D Deep Clean” on YouTube to view the amazing 3D Projection Mapping Show. Aside from the first 3D Projection Mapping for Fabric Care and Fashion, Ariel continues its 3D innovations by launching the country’s first-ever 3D commercial in November.  Hurry and get your very own 3D glasses that comes free with specially-marked Ariel packs to view the first ever 3D commercial, another breakthrough from innovation leader Ariel.  These special packs with 3D glasses will be sold in stores beginning October 30.

See the world of fabric care differently as laundry leader Ariel goes 3D! 

     OCTOBER 24, 2011  "MEDIA LAUNCH" 

Laundry goes 3D with new Ariel Stainlift 3D Deep Clean!

3D technology is innovating how we see and experience the world by revealing the multiple layers of a seemingly flat object or image. 3D has been a revolutionary advancement in many fields - from the entertainment industry with 3D movies and games to professional industries like medicine, architecture and industrial design. But 3D in laundry?

Inspired by the 3D revolution, Procter & Gamble (P&G)’s top laundry brand Ariel brings breakthrough 3D technology for the first time to laundry and fabric care to make Ariel even better with the launch of its new Ariel Stainlift with deep cleaning technology.

Using 3D technology, Ariel revealed that clothing consists of not just one but multiple layers of fibers and that dirt and stains penetrate deep into these layers, making them even tougher to remove from our clothes.  Ariel scientists used 3D tools and techniques to go beyond the surface of fabrics and deep inside the complex fiber network to understand deep-seated dirt and stains. Stains can go very deep into the fiber network and using a Scanning Electron Microscope (SEM), Ariel was able to magnify clothing fibers 2000 times to see how deep stains go. This tool revealed that stains are still present and deeply settled within the core of the fibers.  Stains also go deep inside fabrics very fast and with another 3D technique called Magnetic Resonance Imaging (MRI), Ariel was able to observe the unique characteristics of various stains as they penetrate into multiple layers. 

With knowledge gained from 3D technology, Ariel developed the new Ariel Stainlift with breakthrough deep cleaning formula that effectively removes dirt and stains from deep within. It delivers this through a 3-step Deep Cleaning process.  First, Ariel polishes the clothing fibers.  Second, Ariel reduced the negative charge of its cleaning agent particles to reduce repulsion and enable it to penetrate deeper.  Generally, cleaning agent particles usually have a highly negative charge, which creates a natural repulsion between the agent and the fibers, which are also

negatively charged.  Third, it extracts the dirt and stains from the deep fiber layers to give a 3D deep clean in, out and in-between.

So unlike other laundry detergents, Ariel’s 3-step deep cleaning process allows it to remove stains even from the third layer.  Next time we look at dirt and stains on our T-shirt, we should not only look at it from the surface but remember that dirt is trapped deep within, which contributes to clothes looking dingy, worn, and old.  Ordinary clean is no longer enough to keep clothes looking clean like new, it has to be 3D Deep Clean by Ariel!

Ariel Stainlift with Deep Clean Technology is available in all leading supermarkets nationwide.

SRP:        Php 153.00 (800g) – Other sizes also available.