Tuesday, April 24, 2012

2012 Samsung AV Roadshow



SAMSUNG DELIVERS THE FUTURE OF HOME ENTERTAINMENT AT 2012 SAMSUNG AV ROADSHOW

Global Smart TV Leader Aims to Shift How Philippine Consumers Access and Interact with Their Media Content and Connected Devices for Years to Come


Samsung Electronics Philippines Corporation (SEPCO) a leader in digital media and digital convergence technologies, showcased its newest home entertainment products today at the 2012 Samsung AV Roadshow, including TV and AV products that are more intuitive, more connected and more adaptable to the industry’s rapid pace of innovation.

“The Filipino consumers have been quick to adopt mobile technologies, like smartphones and tablets, that allow them to make their content accessible wherever they go,” said Ariel Arias, Samsung AV Business Unit Head “They expect not only greater accessibility, but greater, more compelling content -all of which are needs met through Samsung’s vision for the future of Smart TV.”


Heading into its seventh consecutive year as the global TV market leader, Samsung described at the roadshow how its 2012 product and content strategies promise continued innovation and excellence across the TV and AV categories, which will help the company maintain its strong market lead and premium brand identity both globally, and specifically in the country


Samsung ended 2011 as the market leader for 3D SMART TV in the Philippine region with 58% market share and market leader for LED SMART TV in Australia, New Zealand, Philippines, Singapore and Thailand.

Samsung’s TV and AV strategy is built on three pillars—new market-revolutionizing features available in 2012: Smart Interaction, Smart Content, and Smart Evolution.


Smart Interaction
As demonstrated at the Samsung AV Roadshow, Samsung’s Smart Interaction technology provides Smart TV users with a new, more natural and intuitive option for controlling and interacting with the TV—breaking the physical boundaries between the consumer and screen. Samsung’s new Motion Control, Voice Control, and Face Recognition commands advance user experience in a competitive TV market that values ease, convenience and choice. Users can turn the TV on or off, activate selected apps or search for and select content in the web browser—all without touching the remote.

Smart Interaction is available on the company’s 2012 flagship Smart TVs including the LED ES8000 series, the LED ES7500 series and the Plasma E8000 series, and features a built-in camera that recognizes movement in the foreground, as well as two microphones to recognize voice.


Smart Content
As the Smart TV platform of choice, Samsung provides consumers access to the widest variety of premium content available, with over 1,500 apps offered worldwide.

In 2012, Samsung is taking content one step further and evolving the way consumers discover and access apps—through a new Smart Hub that features a simpler, more personable UI in Full HD. Samsung’s Smart TVs also provide a much faster Smart TV experience powered by a new dual-core processor.


Samsung also showcased its commitment to convergence and content accessibility through AllShare Play, the essential tie between Samsung’s products, content and services. This Smart TV service allows content to be pushed or pulled—regardless of the user’s location—from device to device, and device to cloud for limitless sharing. AllShare Play enables consumers to push content manually to the cloud or pull the content directly from their Smart TV or other mobile devices. This commitment is also evident across Samsung’s AV product line, with AllShare Play support included in Samsung’s new DA-E750 Wireless Audio with Dock, which features its proprietary Vacuum Tube Amplifier technology and is the company’s first dual-docking system for the premium audiophile. The DA-E750 supports a broad range of Galaxy S and Apple devices via both docked and wireless connectivity.


Further, Samsung has strengthened its Smart TV content experience through the introduction of new exclusive services. The first-of-their kind services allow for easier content sharing among families across TVs and a number of connected personal devices.

·         Family Story’s album lets users organize photos and enjoy slide shows on the big screen.
·         Fitness allows consumers to access exercise content and track progress both on the TV and on the go.
·         Kids offers a wealth of kid-friendly content that kids can access and parents can control and monitor.


Smart Evolution
Finally, Samsung’s Evolution Kit—an industry first—will allow consumers to easily and cost-effectively enjoy the latest technology services on their TV. With a simple slot-in at the back of select 2012 Samsung Smart TV models, consumers can keep pace with rapid advancements in both TV hardware and software—without needing to purchase a new set every year. With a simple slot-in at the back of select 2012 Samsung Smart TV models, consumers can keep pace with advancements in both TV hardware and software through company’s proprietary system-on-chip technology--making Samsung the only consumer electronics company to offer this evolving TV solution.


Samsung continues to set the bar in innovation worldwide, combining ground-breaking features with unmatched performance and design to create products that match and anticipate consumers’ needs and desires.

     APRIL 18, 2012  " MEDIA LAUNCH" at NBC Tent

Canon celebrates 15 years in the Philippines



Canon celebrates 15 years in the Philippines
New products, technologies and milestones mark anniversary

This year, digital imaging leader Canon marks its 15th anniversary in the Philippines.

Canon PIXMA Team.

From a subsidiary with less than a quarter of a billion year-end revenue in 1996, Canon Marketing (Philippines) is now a multi-billion peso company. This is largely due to Canon Marketing (Philippines)’s steady and consistent double-digit growth since 1997 until 2010.

Since 2004, Canon has been an Environmental Management System (EMS)-certified company which is a resounding testament to the company’s operational excellence.


With an almost 500-strong employee workforce powering the company’s local operations, Canon Marketing (Philippines) serves a prestigious clientele ranging from tech-savvy customers to multi-million dollar companies and small to medium entrepreneurs.


Today, Canon Marketing (Philippines) is in six major regions in the country and is continuously expanding its network. More than 300 authorized service centers carry Canon’s wide range of globally recognized cameras, camcorders and printers and its service coverage spans all areas of the country.


Canon Marketing (Philippines)’s growth and expansion is leveraged by the strength and stability of Canon worldwide. On an international scale, Canon is a Financial Times and a Fortune 500 company. As of 2011, it is among the top 25 companies with strongest reputation in the world, according to the Global Corporate Reputation Index and ranks among the top five companies with U.S. Patents.


True to its Japanese heritage, Canon is guided by the kyosei philosophy which focuses on “living and working together for the common good.” This is reflected in the slogan “Delighting You Always” which is used in South and Southeast Asia. More than just a marketing slogan, the phrase is a constant reminder of Canon’s enduring commitment to customers worldwide—provide extraordinary experience to every customer at every opportunity.



     APRIL 18, 2012  "MEDIA LAUNCH" at SM  Annex, North Edsa


CLASS LBP7018C

CLASS MF 8080Cw

Ixus 240HS.

Ixus 240HS.

Ixus 240HS

Vixia HF R300 AVCHD Flash Camcorder.

Friday, April 20, 2012

NOT YOURSELF WHEN YOU ARE HUNGRY? SNICKERS® SATISFIES HUNGER!



Manila, Philippines, 13 April 2012 Have you ever felt that hunger has sometimes changed you into someone else?

“You’re not you when you’re hungry!” said Lizette de Guzman, National Sales Manager of MARS Philippines Inc.

SNICKERS® today launched its newest campaign In the Philippines, dubbed “You’re not you when you’re hungryTM,” a concept which was developed behind universal insights that hunger makes a person weak and behaves differently, ultimately affecting the people around us and our performances. The campaign runs simultaneously in two other countries, Malaysia and Singapore.


“You’re not you when you’re hungryTM” is another innovative ad campaign that brings out the benefit of SNICKERS®, especially for the Filipinos; that it is a substantial bar that combats hunger to keep you going while satisfying their sweet tooth,” explained Lizette.

Gracing the launch at the SM Mall of Asia Music Hall are Azkals Skipper Aly Borromeo, Striker Phil Younghusband, and Midfielder James Younghusband, as they can very well attest to how as an athlete, they need their bodies to be at the optimal condition to perform at the highest level.


“Crammed with roasted peanuts, caramel, nougat and coated with milk chocolate, SNICKERS delivers a delicious and substantial chocolate bar that combats hunger to keep you going. These have been the reasons why SNICKERS® has remained one of the planet’s favourite treats. In Philippines, SNICKERS® Peanut 55g is the best selling single unit bar (ACNielsen Retail Audit, MAT December 2011 – single unit within bar segment, Imported Chocolate segment, Philippines). 

The campaign hits the Philippine shores with the launch of a new television commercial (TVC) and an online contest.

About the online contest


From April 1 to May 15, 2012, the SNICKERS® “You’re Not You When You’re HungryTM” online contest will see all three countries—Philippines, Malaysia, and Singapore—challenging each other to come up as the top winner. Participants of this contest can upload their hungry faces on SNICKERS® facebook page at www.facebook.com/SnickersPhilippines.

The country with the highest number of participants will win six months supply of SNICKERS® for a prominent football club or team, while the other two countries will win three months supply of SNICKERS®, also for a prominent football club or team.


Participants will also stand a chance of winning prizes for themselves. Four Special Prize winners from each country will be selected based on the most creative entry photo, each will receive a combination of USD300 cash and 100 bars of SNICKERS®.

At the end of the contest, a Grand Prize winner will be selected for each country. These ultimate winners stand to fly to Poland with a mate to catch the European Championship 2012 match live!


"As the saying goes, ‘A hungry man is an angry man.’ So don’t let hunger turn you into someone else. Just let SNICKERS® perform its way in satisfying your hunger and keep you going. But most importantly, to let you be your usual self again,” said Lizette.


     APRIL 13, 2012  "MEDIA LAUNCH" at SM MALL OF ASIA