Kenny Rogers Roasters Celebrates 30 Years of Flavorful Legacy

Deliciously Healthy Through the Years:

Kenny Rogers Roasters Celebrates

30 Years of Flavorful Legacy

Kenny Rogers Roasters is renowned for serving “deliciously healthy” meals and is proudly celebrating its 30th anniversary—a remarkable feat in a fast-paced, trend-driven industry where longevity is a true badge of success. Since 1995, the brand has grown into the country’s leading fast-casual restaurant, with over 150 stores nationwide. Known for its signature roasted chicken, hearty sides, and exciting food innovations, Kenny Rogers Roasters has redefined how Filipinos enjoy wholesome meals—proving that true greatness only gets better with time.

Redefined What Healthy Tastes Like

For the past 30 years, Kenny Rogers Roasters has redefined what healthy tastes like by offering wholesome, flavorful meals in a fast-casual setting. Known for its Classic Roasted Chicken—tender, juicy chicken slow-roasted to perfection—the brand has become a staple in Filipino households.

Kenny Rogers Roasters also offers a well-rounded menu that balances indulgence and nutrition, featuring staples like the fall of the bone ribs, Healthy Plates and Salad—complete with calorie counts to give customers greater transparency and control over their meals. Complementing its main dishes are a variety of comforting side options that have become fan favorites over the years, including the iconic corn muffin, mac and cheese, and steamed vegetables.

These thoughtfully crafted combinations reflect the brand’s enduring commitment to making deliciously healthy food both satisfying and accessible to all.

Kenny Rogers Roasters continues to innovate with bold, globally inspired flavors that excite the palate while staying true to its healthy roots. Limited-time offerings such as the Four Cheese Roast, Great Garlic Roast, Truffle Roast, and Chimichurri Roast have added variety and excitement to the menu, proving that nutritious food can also be indulgent and crave-worthy. By staying ahead of trends and listening to what customers want, Kenny Rogers Roasters has solidified its reputation as a trailblazer in the industry—one that leads with purpose and flavor.

“I Love Me Better”: The Campaign that Marks Legacy

To celebrate its 30th year, Kenny Rogers Roasters is launching its most personal and empowering campaign yet: “I Love Me Better.” The brand recognizes that choosing better for yourself—especially when it comes to food—takes intention and courage. This campaign champions self-love through mindful eating, reminding everyone that even small decisions, like opting for healthier meals, can be powerful acts of self-care.

Marketing Director Lorent Martin Adrias explains that Kenny Rogers Roasters is for those who believe every better choice matters. “Sometimes, better choices start with something as simple as choosing better meals for yourself. When we choose healthier, better meals, we’re not just fueling our bodies but embracing self-love,” he says. “Choosing Kenny Rogers Roasters is more than a meal decision—it’s a commitment to loving yourself better.”

Reflecting this bold message, the “I Love Me Better” campaign took over high-traffic, unexpected spaces—from a full train wrap on LRT-1 and bus wraps in BGC to bike boards and inspiring billboards along EDSA. Each placement carried messages of self-love and empowerment, turning everyday commutes into bold reminders to choose better. The campaign also introduced a new, feel-good jingle now streaming on Spotify, extending the message through music.

For three decades, Kenny Rogers Roasters has led with purpose—redefining what deliciously healthy means while influencing communities through innovation and impact. “The legacy of Kenny Rogers Roasters is unmatched,” Adrias concludes. “And the future is set to raise the bar even higher.”

Frederick Siy, President and CEO of Kenny Rogers Roasters, concluded, “We’re not just looking back at 30 years of success—we’re showing what enduring excellence truly means. Kenny Rogers Roasters has stood the test of time by continuously evolving to cater to our consumers’ needs. As we move ahead, we remain committed to serving food that’s both delicious and healthy.”

Stay updated by following Kenny Rogers Roasters on Facebook, Instagram, TikTok, and Youtube.

July 23, 2025

From Supermarket Aisles to Stadium Lights : Puregold Conquers the Philippine Arena with OPM Con 2025

From Supermarket Aisles to Stadium Lights : Puregold Conquers the Philippine Arena with OPM Con 2025

The  Philippine Arena pulsed with music, lights, and pure Pinoy energy as tens of thousands of music fans came together on July 5, 2025 for Puregold 's OPM Con 2025. With a sold out crown and a star studded lineup of today's biggest OPM acts - BINI, Flow G.,  G22, KAIA, SB19, Skusta Clee,  and Sunkissed Lola , The event marked a bold new milestone in Puregold's phenomenal rise in the Entertainment space.

Haier and Abenson Unveil the Future of Home Entertainment with the Launch of the Haier Mini LED TV

Haier and Abenson Unveil the Future of Home Entertainment with the Launch of the Haier Mini LED TV 

Haier Philippines, in strategic partnership with Abenson, officially launched its latest innovation—the Haier Mini LED TV—during a vibrant, experience-driven event held at Abenson’s Quezon Avenue Flagship Store. With the theme “Where Color Meets Innovation,” the event showcased how cutting-edge technology can elevate home entertainment and smart living for Filipino households.  Hosted by media personalities Aiyana Perlas and Noel Blanco, the event opened with a lively introduction and warm energy that set the tone for an afternoon filled with entertainment, innovation, and inspiration. In her welcoming remarks, Ms. Angeli Patricio, Senior Marketing Manager of Haier Philippines, emphasized that the Mini LED TV represents more than just another product in the lineup—it embodies Haier’s ongoing commitment to creating smarter, more connected homes for the Filipino market. “We’re not just unveiling a new television,” she said, “we’re presenting a smarter way of living.”  Echoing this sentiment, Ms. Apple Ma, Marketing Head of Abenson, expressed Abenson’s pride in being Haier’s exclusive partner for the product launch. She shared that Abenson remains focused on helping families upgrade their entertainment experience and was thrilled to bring this innovative new TV to Filipino households. “It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms,” she said.  A major highlight of the afternoon was the official unveiling of the Haier Mini LED TV, led by Mr. Xuhong Yan, CEO & President of Haier Philippines, along with Ms. Joy De Leon from Abenson. As the screen lit up with stunning clarity and vivid colors, guests witnessed the real-time capabilities of the Haier Mini LED TV—designed with True Color Pro technology for superior color accuracy, ultra-fine contrast from mini LED backlighting, and powerful AI integration for smart home compatibility.  (Photo of TV Unveiling Moment here)  Product Manager Mr. Jayden followed the unveiling with an in-depth presentation detailing the television’s cutting-edge features. These include 4K HDR resolution, Dolby Vision and Dolby Atmos for cinema-quality viewing and sound, Game Mode Pro for responsive, lag-free gameplay, and voice-activated controls through built-in AI. The presentation demonstrated how Haier continues to redefine the home entertainment experience through innovation and user-focused design.  Adding excitement and insight to the event were special appearances by celebrities and influencers. OPM icon Chito Miranda, gaming content creator Cherizawa, and lifestyle personality Shanaia Gomez all shared how the Haier Mini LED TV fits into their everyday lives—whether for music, gaming, or smart home living—highlighting its immersive visuals, smart features, and stylish design.  (Photo of Celebrity Experience here)  Further adding credibility to the event, respected tech reviewer Peter of GizGuide provided a technical breakdown of the TV’s performance and specs. He praised the mini LED backlighting, Dolby integration, and AI-powered UI, calling it a strong contender in the premium TV market. “This isn’t just a display—it’s a digital hub for your home,” he stated during his presentation.  The event also featured elegant performances, including a live violinist interlude, engaging raffle draws, and a dedicated demo zone where guests could experience the Haier Mini LED TV firsthand. Media and partners had the opportunity to ask questions, take photos, and interact with Haier executives in an exclusive media interview segment after the main program.  In his closing speech, Mr. Xuhong Yan reaffirmed Haier’s long-term commitment to pushing innovation and delivering value-driven technology to Filipino consumers. “This launch is just the beginning,” he noted. “We are building a smarter, brighter future—one home at a time.”  (Group Shot / Photo Op of Haier and Abenson team here)  The Haier Mini LED TV, now available at Abenson stores and online, promises to deliver next-generation viewing with deeper contrast, smarter features, and a sleeker design tailored for modern Filipino lifestyles. With its immersive color accuracy, ultra-clear 4K visuals, and smart capabilities, the new TV redefines what it means to live, play, and connect from the comfort of your own home.

June 29, 2025

Si Sol at Si Luna in Puregold Channel

Puregold Channel 'Si Sol at Si Luna' The Series That Hits Different 

Puregold Channel just raised the bar again.

Following the breakout digital hits 'My Plantito' and 'Ang Lalaki sa Likod ng Profile', Puregold Channel has stepped confidently into the realm of cinematic scale storytelling with its newest offering : 'Si Sol at Si Luna'.  The series was unveiled in a star studded press conference held on May 16, 2025 at the World Trade Center, Pasay City, making a quantum leap in Puregold's journey as a force in Filipino Digital Entertainment.

In 'Si Sol at Si Luna', Zaijan Jaranilla and Jane Oineza shed their childstar images for roles steeped in emotional complexity and adult vulnerability, a distinct first for both actors.  It's a career defining turn for Jaranilla, comoelling him to deliver his most mature performance yet in his first intimate scene, a bold moments not just for him but for Philippine retailtainment.

However, the series real power lies beyond the sensual as it explores grief, longing, and the uncomfortable space between connection and timing.  As Sol, a film student seeking creative spark, falls for the older, emotionally scarred Luna, their relationship forces a confrontation with the hard truths of age, loss, and love that doesn't fit the mold.

TEAM brings smiles, support to Child Haus

TEAM brings smiles, support to Child Haus

The Entertainment Arts & Media (TEAM), a group of freelance showbiz journos, held its outreach stint recently at Child Haus, a half-way residence in Malate, Manila for children with cancer who need periodic medical treatment in the city.

“We brought for about 40 children and their guardians lunch, snack goodies, sacks of rice, milk, canned goods, packs of multi-vitamins, biscuits, fruit juices, noodles, crayons, toys, tumblers, slippers, Jollibee food packs donated by Mygz Molino, and other needs,” said TEAM president Nonie Nicasio.

 “But, of course, we also brought them entertainment, such as solo talents and P-pop groups who rarely experience performing for a special audience, such as those children and their parents,”  said  TEAM vice president Anne Venancio.

The children and teens, as well as their parents/guardians, had fun watching the entertainment numbers offered to them by seasoned singer-philanthropist Emma Cordero, ABS-CBN Star Music’s singing pilot Janah Zaplan, TV host Mia Japson, teen solo dancer Champ Ryan, the vibrant Hiraya P-pop girls composed of Calli, Joanna, Anasity, Kitty, and Ashlee, upcoming Vehnee Saturno protege Jam Leviste, and games host Mygz Molino. Their Child Haus mini-show was put together by TEAM treasurer Obette Serrano who has been quietly directing live events for years now.

On the other hand, TEAM secretary Maridol Bismark stressed that the organization’s outreach efforts would have not succeeded and become meaningful without the support and logistics assistance of philanthropic personalities from the entertainment companies and other business establishments.Business solutions

“We’re happy to be conduits in fulfilling the desires of many God-blessed personalities to share with the needy their blessings. We’re humbled by their generosity and magnanimity,” revealed TEAM auditor Wendell Alvarez and TEAM assistant secretary Maryo Labad.

TEAM gave certificates of appreciation to those who have supported its annual gift-hiving and feeding project. TV networks Net25, UNTV and PTV 4 covered the event.

The organization’s assistant treasurer Noel Orsal shares the list of benefactors TEAM is very thankful to for the success of the Child Haus project:

Team Kramer, Cecille Bravo, Boots Roa-Rodrigo, Helen Samson Cortes, Manila Eye Center,  Lala Aunor, Zelia Grace Kuramoto, Emma Cordero, Jonathan Wee, Maureen Mauricio, Kapuso actress Yasmien Kurdi, Yuki Sonoda, Tess Tolentino,  Barbie Ann Arcache, band leader-lawyer Rey Bergado of InnerVoices, film producers Marynette Gamboa and Rossana Hwang, Joy Cabrillos, Joy Ruiz, Gwen Garci, filmmakers Brillante Mendoza and Romm Burlat, Beth Fabillaran, Olga Lyttle, Marianne Ferrer De Vera, Sheree, Rachel Alejandro, Pascual  Laboratories, Kudeth Honasan, Robert Tan of Blade Auto Center, Reuben Laurente, Juanita Delgado Lazaro, Direk Emille Joson, Mia Japson, Kiko Antonio, Jam Leviste, Mercy Co, Mika Pardo, Bait-Lehem Bread, Hiraya, Pinky Fernando of Fernando’s Bakery, Nilo and Mimay Guarte, former actress Princess Revilla, Imelda Warren, Jeth Carey, Mygz Molina, Joy Ochangco of Sweet Inspirations Buffet Restaurant, Sarah Javier and mommy Lulley, Direk Bobby Bonifacio, Angelika Santiago, Hironori Koga and the Zaplan family.

The children themselves and their guardians made the visiting journos teary-eyed when they all went up the stage to render heartfelt songs.

“We were really touched by how the children and their parents expressed their gratitude to us!” confided TEAM PRs Pilar Mateo and Danny Vibas.

Child Haus is in a six-storey building on F. Agoncillo St. in Manila donated by SM Holdings. The organization was a brainchild of philanthropist-beautician Ricky Reyes and SM Holdings.

The members of TEAM are Cesar Ian Batingal, Rey Pumaloy, Boy Borja, Roland Lerum, Jhay Orencia, Adjes Carreon, Audie See, Sany Chua and Nimfa Chua.

Tags : Child Haus

The Entertainment Arts & Media (TEAM)

May 5, 2025