Friday, August 5, 2011

Pfizer, Club PK team up for “PD Alliance in Motion”


Pfizer, Club PK team up for “PD Alliance in Motion”
Riders set to save kids from deadly pneumococcal disease
Leading pharmaceutical company Pfizer is partnering with a renowned team of motorcycle riders for a special mission—one that can save the lives of thousands of Filipino children.
The initiative, dubbed “PD Alliance in Motion”, will bring together doctors, vaccine experts and riders from the elite Club PK, as they embark on a road trip spanning far-flung areas in the country to vaccinate children against pneumococcal disease (PD), the leading vaccine-preventable cause of death worldwide.
Racing against time
“This project is of utmost importance, as we are racing against time to protect children against a very devastating disease,” said Pierre Niles, Senior Product Manager, Pfizer. “We must act quickly, as infants and children below the age of five are most vulnerable to pneumococcal disease, with one child dying from the disease every minute, and up to one million young lives lost every year.”
Pneumococcal disease describes a complex group of illnesses caused by the Streptococcus pneumoniae or streptococcus bacterium, and includes deadly invasive diseases (invasive pneumococcal disease or IPD) such as pneumonia with bacteremia, sepsis and meningitis, and non-invasive illnesses such as pneumonia, acute otitis media, and sinusitis.
Vaccination more effective than treatment
According to Dr. Jaime Santos, one of the country’s leading pediatricians and chairman of the Infectious Diseases section of the Philippine Children’s Medical Center, prevention through vaccination is the best course of action against PD, as the disease can be extremely difficult to treat.
“There are more than 90 strains or serotypes of streptococcus, with the 13 most common serotypes accounting for majority of cases. Many of these strains have become highly resistant to antibiotics. Thus, PD victims often have to endure aggressive and lengthy medical treatment, not to mention expensive medical bills,” said Santos.
Leading killer of Filipino children
The disease is a major health threat in the Philippines, with 90% of PD victims below five years old. Pneumonia is the leading cause of death among Filipino children under five, and the country ranks 10th in the world with the most number of childhood pneumonia cases.
“It is vital that more children are protected from the disease through broad-coverage vaccines. The ‘PD Alliance in Motion’ project is truly an important initiative, and I am optimistic that the Pfizer and Club PK team can reach as many children as possible,” Santos said.
Riding for a cause
The members of the Club PK are already gearing up for the trip, which is set to take them from North to South of the Philippines. “The Club PK members have gone on many road trips and adventures in the past, and this upcoming trip will certainly be our most important one yet,” said Jotle Viray, Club PK President.
“As motorcycle enthusiasts, we gladly go to the most remote destinations simply out of our love for riding. This time, we are travelling with a renewed purpose, and we are one with Pfizer in protecting as many kids as possible from pneumonia and other deadly pneumococcal diseases.”
Viray added that he had personal reasons for joining the campaign. “I know full well about the horrors of pneumococcal disease, as my young son became afflicted with pneumonia at an early age. Thankfully, he survived, but I know that many other children have not been as fortunate. That’s why I am supporting Pfizer’s campaign not just as a rider, but more importantly, as a parent.” 
Broadest coverage vaccine
Through the “PD Alliance in Motion” initiative, over 1,300 children in the country are expected to receive the broadest coverage pneumococcal conjugate vaccine in the world that protects against the 13 most common pneumococcal strains. Thousands more children are likewise poised to be protected from pneumococcal disease through herd immunity, a form of indirect protection wherein immunized children prevent the spread of disease to the unvaccinated.
For more information on the PD Alliance in Motion and how you can help, visit www.pfizer.com.ph. Please consult your doctor to know more about Pfizer’s pneumococcal conjugate vaccine and how it may save your child today.

     AUGUST 4, 2011  "PRESSCON"

OGIE ALCASID A BIRTHDAY CONCERT

                                                
                                                          RWM Concert Series present Ogie Alcasid

Ogie Alcasid as he celebrates his birthday in style on August 23, 2011 Tuesday, 8:00PM in Resorts World Manila .  Ogie's Celebration :  A Birthday Concert is the newest installment in RWM's Concert Series which will be held at RWM's spectacular Newport Performing Arts Theater (NPAT).

Joining  Ogie onstage are The Wonder Boys consisting of funnyman Michael V., Boy 2 Quizon, and Antonio Aquitania, Hunky model and actor Geoff Taylor will also be present as well the sexy and sultry Solenn Heusaff.  Surprise guests will also make an appearance to make the occasion even more memorable for Ogie and the audience.

The NPAT is the country's newest and ultra-modern venue for concerts, plays, and shown.  It also houses the largest LED in Southeast Asia.  The RWM Concert Series is one of the many events speartheaded by RWM to raise the profile of Filipino talent in world-class standards.  Stay tuned formore announcement on the next Filipino sensation to be featured in RWM's Concert Series.

Ticket for Ogie Alcasid Celebration :  A Birthday concert is available at the RWM Box Office and all TicketWorld outlets.  Ticket prices are as follows :  P1,500 (Upper Balcony),  P2,00 (Balcony),  P2,500 (Deluxe),  P3,000 (Premiere),  and  P4,000 (VIP). For more information, call the RWM Visitor Hotline at (632)836-6333, or TicketWorld at (632)811-9999 or visit www.rwmanila.com

     AUGUST 4, 2011  "PRESSCON"


Thursday, August 4, 2011

Tween Academy: Class of 2012

                                      GMA Films, SMDC present Tween Academy: Class of 2012

     This August, GMA Films, in partnership with SM Development Corporation, gathers today's hottest teen stars in a movie that highlights the ups and downs of high school life.

     Titled "Tween Academy: Class of 2012,"  the new flick stars Kapuso tweens Barbie Forteza, Joshua Dionisio, Bea Binene, Jake Vargar, Lexi Fernandaez, Louise delos Reyes, Alden Richards, Derrick Monasterio, Kristoffer Martin, Joyce Ching, Yassi Pressman, and Elmo Magalona.
     Barbie Plays Kara, a cosplayer and online retailer of collectible toys.  As she comes to terms with the death of her father, she uses her techie skills to help her mom make ends meet for their family.  She develops a special friendship with one of her customers, Robin (Joshua Dionisio).
     Joshua is cast as a geeky toy collector named Robin.  He spends most of his time at their family-owned computer shop, and does other students' homeworks for extra income.  His liking for comic books and collectible toys leads him closer to Kara.
     Bea plays the character of Georgina or George.  Tough yet compassionate,  George finds herself caught up in the "best friend syndrome" as she begins to develop feeling for her long-time best friend Jeremy (Jake Vargas).  Afraid of being rejected by her friend, she agrees to help Jeremy become closer to the girl he likes.
     Jake is Jeremy or Jepoy, the group's resident rocker.  He does everything to get Chloe's (Lexi Fernandez) attention unaware that George has feelings for him.
     Lexi's character, Chloe, is a spoiled rich girl battling an eating disorder.  Chloe portrays the reality that even the most beautiful and popular girl in school still has insecurities.
     Louise is the high school sweetheart Jessamine or Jess.  Struggling to fit in, she hides her family's real financial situation from her friends so she can be part of the "in crowd" like Chloe.
     Alden adds "kilig" to the movie as Christian, the high school hearthrob.  Despite his popularity especially among the girls, Christian remains humble and friendly to his batchmates.  He is friends with Robin and has a crush on Jess.
     Another promising young Kapuso actor, Kristoffer plays Diego. Diego has a hard time controlling his temper and his devil-may-care attitude always gets him into trouble.  His girlfriend Ashlee (Joyce Ching) serves as a good influence to him.
     Joyce is Ashlee, a diligent working student.  At a young age, Ashlee has learned to adapt to the many stresses of life, as she juggles her time between work and school, not to mention her boyfiend Diego.
     Derrick plays a character so unlike the roles he has on TV.  He is Maximo, the resident school bully, who likes to pick on Kara, George, and Enzo.  Unknown to many, Maximo is actually a coward deep down, and is most threatened by Diego.
     Party Pilipinas' dance diva Yassi Pressman dabbles in acting once more as she assumes the role of Caitlin, the school's queen bee.
     Elmo ventures from television to movies as he takes on the role of Enzo.  Perceived as an introvert, Enzo spends more time with his gadgets and his two best friends, Kara and George.  Elmo's character comes out of his shell as he experiences love for the first time.
     FHM Philippines' sexiest woman for 2011, Sam Pinto, joins the tweens as their teacher Maddie. Maddie goes beyond the four walls of the class room as she teaches her students a thing or two about falling in love.
     Joining the young stars are some of our unforgettable 80's and 90's idols including Angelu de Leon, Bobby Andrews, Yayo Aguila, Pinky Amador, Nadia Montenegro, Jojo Alejar and Chuckie Dreyfuss, who add depth and color to the movie as they play equally important roles.  Tween Academy: Class of 2012 will also surprise viewers with Kapuso stars, socialites, and sports icons playing cameo roles.
    Directed by Mark Reyes, the movie provides an honest portrayal of issues facing teens today-from dealing with labels, peer pressure, first love, first hearthbreak, and everything else in between.
    Tween Academy: Class of 2012 runs in theaters nationwide starting August 24, 2011
     AUGUST 4, 2011  "PRESSCON"  PHOTOS BY:  SANY CHUA PHOTOGRAPHY


WAY BACK HOME MOVIE

            Future superstars Kathryn Bernardo and Julia Montes
                                                           find their  " Way Back Home "

In the grand tradition of inspiring dramas that celebrates family relationships, Star Cinema proudly present young stars Kathryn Bernardo and Julia montes in "Way Back Home," a heartwarming  film about ennduring love and forgiveness.  In the powerhouse cast are Tonton Gutierrez, Lotlot de leon, Enrique Gil, Sam Conception and Agot Isidro.  The director is Jerry Lopez Sineneng whose fine body of work includes the teleserye "immortal" and 1991's "Soltera."

"Way Back Home" tells the story of the Santiago sisters Jessica (played by Julia) and Joanna (portrayed by Kathryn). Jessica was only four years old when her younger sister Joanna got lost during a vacation.  Since then, Jessica has felt unloved by their mother Amelia (Agot).  The family spends the bext 12 years trying to look for the missing Joanna because Amelia refuses to believe that her child is dead.

All the time, Joanna has been living as the daughter of a fisherman and his wife who had raised the girl as their own flesh and blood.  Now named Ana Bartolome, she grows up in a simple but loving home by the seashore.
Ana and Jessica meet as teenagers.  In the process, Ana is reunited with her biological family.  As Amelia's grief turns into joy and showers attention on Ana to make up for lost time,  Jessica feels more left out and envious.  The sisters and the rest of the family struggle to build a harmonious relationship in spite of their hurts and brokenness.
Kathlyn and Julia feel very blessed to be given a very important film,  Kathryn says, "Sobrang thankful po kami at masaya dahil binigyan kami ng chance na maipakita bamin 'yung iba naming side."
Julia, who describes this break as an "extremely big opportunity," is still amazed even as they have wrapped up shooting and are already promoting the movie.  "Hindi kami makapaniwala. Nagpapasalamat kami and may halong pressure talaga."  She declares that she and Kathlyn are challennged to please the discriminating movie audiences.  "Sa TV, buksan mo lang ang TV mapapanood ka na.  Sa pelikula, talagang mag eefort sila na maglabas ng sariling pera," reasons Julia.  "Kaya kailangan worth it "yung mapanood nilang pelikula," Kathlyn points out.
Based on the increasing fan support and the great interest in the film,  Direk Jerry predicts a long and fruiful career for his main stars.  "This is the launching of Kathryn Bernardo and Julia Montes na minahal ng buong bayan, buong mundo." he reiterates.  "They will go far ..... these two future superstars."


"Way Back Home" opens in theaters on August 17, 2011.

   AUGUST 3, 2011  "PRESSCON"

NORA "ATE GUY" AUNOR BACK HOME



Nora Aunor is Now a Kapatid

TV5 is proud to bring home one of Philippine show business’ most-sought icon and the country’s prime actress, the one and only Superstar Ms. Nora Aunor, who comes home after an wight-year hiatus in the US.

Ate Guy has finally granted the incessant requests of fans for her much awaited entertainment comeback and now joins TV5. She is set to do some projects for the Kapatid Network, her official home studio while she is here in the country.

The one and only Superstar will be doing a TV series that will surely be embraced by TV viewers and fellow Noranians alike. The Kapatid Network is now propping up for an exciting welcome treat for Ate Guy as it sets a “Superstar Grand Fans Day” happening on Sunday, August 7, 2011 especially dedicated to her fans and supporters. There will definitely be a lot of fun and precious moments to bond with TV5’s newest Kapatid, Ms. Nora Aunor.

     AUGUST 2, 2011  " PRESSCON"  photos by TV5.