Sunday, May 22, 2011

AMERICAN HERITAGE SHARON'S DREAM KITCHENWARE



American Heritage to Launch the Megastar’s Dream Kitchenware
Like a blockbuster film, American Heritage—makers of quality kitchen appliances—is set to produce
its best collection to date. And fittingly, one that would be starred by a blockbuster icon in the person of
Megastar Sharon Cuneta.
With a live demonstration of the Megastar’s culinary prowess, American Heritage will be introducing
today a kitchen appliances line that will serve as the latest quality kitchen offerings to the Megamom’s
ultimate home collection—Celebrations by Sharon.
A treat for the modern woman, the collaboration will offer kitchenware that includes the essential
cooking gadgets, such as blenders, juicers, panini makers, ovens, turbo broilers, and electric health grills,
among many others, which the Megamom handpicked herself.
According to Rishi Mirani, General Manager of Bhagi’s International Trading Corporation (BITC)—
distributor of American Heritage—Sharon Cuneta, despite her demanding schedule, is still able to fulfil her
role as a homemaker in real life.
“That is why we had no second thoughts in creating a kitchenware for her since she certainly
embodies the ideal contemporary homemaker—passionate and effortless—which represents the core
image of the brand,” Mirani said.
Of this kitchenware line, the Megastar was once quoted as saying, “I bake a lot, I cook a lot. Alam
ko ’yong mga gusto ko, o ayaw ko, o ’yong mga kailangan ko sa kusina… Lahat ’yan, iniisa-isa ko, sinisipat
kong mabuti ’yong mga samples. Hindi lang ’yong basta dinikit ’yong pangalan ko.”
She continued, “When I go to a department store, doon ako nakababad sa homeware, sa mga
pangluto—not so much with furniture, pero ’yong talagang pang-kitchen.”
Indeed, Sharon’s latest kitchen appliances line by American Heritage will be an instant blockbuster
to all Filipino moms who only want the finest kitchenware that would bring out the best in their culinary
capabilities.
The American Heritage-Celebrations by Sharon kitchenware line is available at Metro Gaisano,
Gaisano City, Gaisano Mall, Gaisano Capital, Gaisano Dynasty, Gaisano Main, Gaisano General Santos,
and at all SM Appliance Center branches nationwide.


     MAY 21, 2011 " PRODUCT LAUNCH"