Jeans on Edge
Wrangler’s holiday offering introduces four new fits to Filipino denimphiles
Wrangler took the rugged ranch appeal of its signature jeans to explore new and exciting horizons in its highly-anticipated fashion showcase at Philippine Fashion Week Holiday 2011.
Dubbed My Fit, My Edge, the denim brand’s latest lineup gave the working cowboy’s staple a sartorial transformation by crossing over from the ranch to the city streets, featuring fashion-forward denim creations that introduce a new approach to jeanswear.
Vice President for Marketing Marty Tio shared: “From the rough and rugged looks of the ranch, we have transported the classic denims to the busy streets, transforming the contemporary cowboy it has always lauded into a hipper, edgier version that exudes the same toughness and adventurousness in the urban landscape.”
The show introduced four new fits that zero in on the wearer’s individual personality and attitude, redefining the concept of “fit” as Filipinos know it now more than just how jeans literally suit one’s body frame, but how its style and cut enhance one’s attitude and personality.
Ace is a nod to cool and laid-back men, which features subtle designs of clean-cut lines, basic silhouettes, and muted colors. Inspired by the 1950’s preppy fashion, the jeans were paired with classic button-down shirts and polos, and accentuated with a sport coat or a narrow tie.
Energy-driven and adventurous men have Crank to boot, the styles of which reflect the music-fuelled fashion of the 1980s, when biker looks dominated the streets; and when the creative combination of a statement shirt, a pair of combat boots, and some metal-induced hardcore accessories allowed men to don that coveted rock star image.
Stokes was a fitting selection for women with classic and sophisticated tastes—a well-deserved nod to the polished and put together lady who knows what she wants and is always in control.
Finally, Molly was made for the adrenaline-driven, fun-loving female, with jeans from this line cleverly combining girly yet alluring details to create feminine but fierce looks. The basic pair of jeans can be effortlessly flaunted with the wearer’s playful nature and innate flair for style.
With these new style innovations from My Fit, My Edge, Wrangler’s young and free-spirited wearers can enjoy stylishly on-trend jeans that reflect their individuality. “Our four new fits allow you to be experimental with your denims, making impossible for you to miss your perfect fit—and more than possible to find your unique edge,” said Tio.
He concluded that the revolutionary denim anthology perfectly augments the brand’s distinct fashion vision. “More than just its denim products, Wrangler embodies its wearers’ lifestyles, while also being rich in heritage and attitude—so when you put on a pair of Wrangler jeans, you also put on an extension of yourself, proudly showing the world who you are and what you stand for.”
Wrangler has branches at Ali Mall, Glorietta 5, Market! Market!, Abreeza Mall Davao, TriNoma, and is also available at leading department stores nationwide.
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