LG 'S NEXT GENERATION CINEMA TV

LG’S NEXT GENERATION CINEMA TV IS FINALLY HERE

LG Electronics, the company that has dominated the LED and LCD TV market, introduces the next generation TVs that are set to redefine the viewing experience. Conventional battery operated 3D glasses, flickery 3D images, and complicated internet TVs are going to take a back seat as LG introduces its Cinema 3D TV and the Smart TV that’s simple, smarter, and comfortable to use.

CINEMA 3D TV

Unlike conventional 3D TVs, the Cinema 3D TV is the 3D TV with flicker free technology that virtually eliminates feelings of dizziness. The Cinema 3D TV also makes use of FPR glasses that are light, weighing only 16 grams, and do not require batteries or charging. LG 3D glasses free of electro magnetic waves ensuring that they are more convenient and safe then the conventional 3D glasses.

Absolute comfort while viewing 3D is not the only feature offered by the Cinema 3D TV, brighter, clearer 3D pictures are to be expected as the Cinema 3D TV is coated with 3D Light Boost, a thin film covering that counteracts any dimness that usually occur with traditional 3D TVs.

Large groups will also have no problems viewing 3D movies together, as the Cinema 3D TV offers flexible viewing positions, allowing customers to enjoy clear and bright 3D pictures whether lying down or leaning back in any spot in front of the TV.

The result of all these features is the promise of longer and more enjoyable viewing of 3D films. You can definitely bring home that 3D Cinema experience with the new LG Cinema 3D TV.

SMART TV

The LG Smart TV is not just about brilliant and innovative technology.  It encapsulates simple and effective control over your home entertainment experience. The LG Smart TV features a home dashboard that allows you full entertainment access from a single screen. With its “Point, Click, Control, Simply Smarter” capabilities, LG’s Smart TV lets users access the best of the internet directly on the big screen in a way that is easier and quicker. 

The smart share feature allows immediate wireless access to content on your PC or Smart phone so that connecting to your digital devices will never be a problem.

Equipped with The Magic Motion Remote Control, customers will experience intuitive control linked to a UI that offers single click access, by letting viewers drag and drop, just like a PC.  By allowing users to navigate through an onscreen cursor instead of pushing buttons, LG Smart TV makes controlling the TV easy and direct, with no need to take your eyes off the screen.

The Smart TV also features long tail LG apps that give customers a more enjoyable TV experience. LG Smart TV enriches peoples’ lives by offering the most practical and lifestyle-focused premium content with a better user experience. The Smart TV offers the optimum line-up of global and local premium content providers. With these features the Smart TV offers simple control for all its users.

The Smart TV and Cinema 3D TV will be available in all leading appliance stores nationwide this May 2011.

LG BRINGS NEXT GEN, CINEMA 3D VIEWING TO FILIPINO HOMES

More Filipinos will soon embrace 3D viewing with their families through the dawn of next generation 3D TV technology.

LG Electronics (LG) today announced the market debut of its CINEMA 3D TV, which combines the first officially certified “Flicker-Free” 3D picture in the industry with comfortable, battery-free, lightweight glasses; a brighter picture; more flexible viewing positions; and a wide viewing angle. Together, the new features make CINEMA 3D perfect for watching 3D in groups with family or friends.

“When it comes to watching 3D entertainment for longer periods in greater comfort, LG’s CINEMA 3D TV is the perfect choice,” said Cyd Montebon, product marketing head of LG Electronics Philippines. “We’re eager to show everyone just how exciting our new 3D TVs are and why we’re confident this will become the industry standard for 3D TV technology.”

Majority of the 3D TV brands last year used the shutter glasses (SG) technology, this year LG’s CINEMA 3D range employs Film Patterned Retarder (FPR) technology, which addresses the problems that hampered the enjoyment of earlier 3D TVs. CINEMA 3D uses a polarized film on the screen to deliver different images for the left and right eyes. These images are then matched up with CINEMA 3D glasses and the result is a 3D picture that is Flicker-Free – as certified by European quality assurance agencies TÜV and Intertek – with less crosstalk, meaning no more dizziness and eye fatigue that sometimes occurs with wearing shutter glasses.

And because they’re completely free of electrical and moving parts, LG’s CINEMA 3D glasses weigh no more than 16 grams, making them comfortable to wear even for extended periods of time. At a very affordable cost, it is now possible for entire families and groups of friends to enjoy 3D at home together. This key benefit was underscored at the recent National Association of Broadcasters (NAB) Show in Las Vegas when Avatar director James Cameron predicted that cheaper, lightweight polarized glasses would need to become the industry standard for 3D TVs to become truly embraced by consumers.

Further contributing to higher picture quality is LG’s Light Boost, a thin film that ensures 3D images are shown at their full brightness. What’s more, a wide viewing angle and flexible viewing positions make CINEMA 3D ideal for watching in groups or while sitting or lying down in any spot in front of the screen.

CINEMA 3D also addresses another problem that affected previous 3D sets – the lack of content. With a new, highly advanced 2D to 3D conversion feature, CINEMA 3D TVs deliver top quality 3D on the fly, meaning viewers will never be short of good 3D content to watch.

Besides superb picture quality in 2D and 3D, CINEMA 3D TV boasts all the advantages of LG’s Smart TV technology. With its simple Home Dashboard and Magic Motion Remote Control, LG CINEMA 3D TV makes it easy to access a full array of premium content via top global providers, locally sourced shows like that of ABS-CBN’s iWanTV, and the growing range of LG Apps designed specifically for use on its Smart TVs.

In Manila, LG demonstrated that 3D technology has come of age with CINEMA 3D. By introducing the next generation technologies, LG is poised to take 3D and Smart TVs to new heights and into living rooms not just in the Philippines, but all over the world.

 

     MAY 23, 2011  " MEDIA LAUNCH"