AVON LAUNCH AT REPUBLIQ RESORT WORLD

Avon Celebrates its 125th Year

with a Big, Bold, Beautiful Party

It began as a small town California Perfume Company founded by David McConnell with just one representative selling a single product. One hundred twenty-five years later, it has become a global leader in direct-selling with a portfolio ranging from cosmetics, fragrance, skincare, jewelry and accessories to intimate apparel.  That’s the story of Avon, the company for women. In the course of 125 years, Avon did not just bring beauty to doors but also offered the best earning opportunities for approximately 6.5 million independent Representatives across the globe and empowered them to find financial independence.

In the Philippines, Avon celebrates this milestone by staging one Big, Bold, Beautiful Party!

Held at Manila’s trendiest night spot, Republiq, the event gathered the most beautiful and fashionable celebrities, VIP media guests and Avon’s top executives and Representatives. Hosted by Avon Fashions Style Ambassador Ruffa Gutierrez and singer-songwriter Billy Crawford, the evening was a celebration of everything that has helped Avon become a global leader: empowered Representatives, breakthrough beauty products and championing of women’s causes.

“Tonight  is  a  momentous  occasion  for Avon as we celebrate 125 years of empowering women, which has always been and continues to be our commitment, our  reason  for  being  and  the  power  behind  our  success,”  said Avon Philippines  President  General  Manager  Mike  Gudgin.  “Our success is anchored on our belief in our purpose to help make a significant difference in women’s lives. This purpose remains and we boldly step forward believing in the strength of this purpose: providing women with the best in beauty products, helping them become the best through our earning opportunities and being their best champion when it comes to causes that are important to them.”

Avon’s Big, Bold, Beautiful Party was the perfect venue to see this purpose come to life. The celebration was highlighted by the introduction of amazing new products from Avon’s Color, Skincare, Intimate Apparel, Jewelry and Accessories lines as well as its newest initiative in support of the domestic violence crusade.

AVON COLOR

Kicking off the festivities was the big, bold, beauty news from Avon’s Color line. The evening took on a dramatic color as Avon introduced its latest lipstick: Ultra Moisture Rich Moisture Seduction Lipstick. The FIRST lipstick of its kind, Moisture Seduction has rich creamy color intertwined with visible ribbons of hydrating moisture for seductively dewy lips. Moisture intensely hydrates lips and activates color to rise to the surface so color blooms richer cleaner and bolder. Moisture saturates, color captivates... In one seductive lipstick.

“As  the  company  for  women,  Avon  is  committed to find ways to fulfill women’s beauty needs by providing them with the best beauty products,” said Christa  Jacinto-Sarao,  Avon  Southeast  Asia  Cluster  Associate Category Manager  for Avon Color. “Our newest Ultra Moisture Rich Moisture Seduction Lipstick is in perfect keeping with that commitment. We are also happy to fortify Avon’s makeup leadership as the No. 1 makeup brand in the country with primetime TV celebrity Angel Locsin as our Color Ambassador and now with makeup expert, Lala Flores, who steps onboard as Avon Color Creative Consultant. Avon deserves no less than being partners with iconic and credible names in the realm of beauty.”

Lala Flores and Angel Locsin were on hand to launch the Ultra Moisture Rich Moisture Seduction Lipstick. Lala boldly declared this lipstick as a makeup kit must-have because of its versatility – as it keeps the lips moisturized and protected from the sun’s harmful rays. “Women nowadays are getting more practical about their makeup. If you are looking for a lipstick  that  will stick with you through any weather, help you keep your lips  looking  youthful  despite  the cold winds or the summer heat, Avon’s Ultra  Moisture  Rich  Moisture  Seduction  Lipstick is the IT lipstick. It provides intense moisture and rich color for captivating lips,” said Lala.

The makeup expert also shared that the focus on lips is trending in the makeup realm this year.  Avon’s Ultra Moisture Rich Moisture Seduction Lipstick is a woman’s perfect companion for this rising trend.

AVON SKINCARE

The Color beauty launch was tailgated by another exciting introduction from Avon’s skincare arsenal. The evening set the stage for the unveiling of the newest addition to Avon’s Anew 360° White line, the Anew 360º White Ultra UV Shield SPF 50/PA+++. This lightweight  SPF50/PA+++  formula  protects  the  skin  from darkening,  boasting  of  Double-Shield Sun Protection Technology that will form  the  ‘3D  auto-security  system’ to actively defend the skin from its first contact with UVA/UVB.

“As  the  pioneer  in  transformative, anti-aging breakthroughs since 1992, Anew  has been making multi-million dollar investments in skin research and innovation  and working with an international team of experts to give women only  the  best  and  latest from the world of scientific skincare in every Anew  product,” said Carla Enage-Cruz, Avon Southeast Asia Cluster Category Head for Skincare. “Once more we take whitening to a new dimension through the Anew 360° White Ultra UV Shield SPF50/PA+++. Our whitening approach provides non-stop whitening and skin vitality.” Anew 360° White has the exclusive 360° Whitality Technology for brighter, healthier and bouncy skin that glows and whitens from within. The concept of ‘whitality’ synergizes whitening and vitality that results in flawless, vibrant white skin aglow with health.

International stage actress and Anew Ambassador Lea Salonga, looking all aglow and blooming, sang for the guests to introduce this new skincare breakthrough. Lea shared she has been able to maintain her youthful glow despite a busy career by trusting Avon, having been involved with the brand since 1994. Now, she entrusts her skin care needs to Avon’s Anew. Anew has helped her gain fairer, more revitalized and more vibrant skin.

SPEAK OUT AGAINST DOMESTIC VIOLENCE

Since its launch here in the Philippines, the company for women’s Speak Out Against  Domestic  Violence  campaign  has  continually  led initiatives to encourage awareness on the reality of domestic abuse, help end the cycle of family  violence  through  education,  and  raise  funds  to  aid  selected Non-Government Organizations (NGOs) who have existing programs and services that support this critical issue.

On its 125th year, Avon drives the crusade forward, enlisting the help of ace photographer Raymund Isaac. Isaac garnered the participation of A-list celebrities ― including Ruffa Gutierrez, Boy Abunda and Amanda Griffin-Jacob ― as subjects of a series of photographs that underline the realities of domestic violence.

One of the summit’s highlights was a ‘preview’ of the anticipated exhibit, in the form of an impactful, sensory video created by Isaac himself. The video showcased 3  domestic  violence  survivors who bravely shared their stories.  It was a touching moment when Ruffa Gutierrez revealed that the 3 women were actually present at the event and called them onstage.

With the Speak Out Against Domestic Violence campaign and through Isaac’s imagery,  Avon  hopes to rein in more support from the public and encourage victims to break the silence and speak out.

The  Speak  Out  Against  Domestic  Violence  Exhibit  by  Raymund Isaac is scheduled  for  June  2011.  Avon is offering  SSS Soft & White Cellulite Minimizer  Hand  and  Body Lotion for the same month; the proceeds of which are earmarked for the fund.

AVON FASHIONS 2011 SUMMER COLLECTION

Captivating the guests was the sizzling summer collection of Avon Fashions. Models sashayed down the runway donning stunning pieces of intimate apparel, jewelry and accessories. Five fashion collections namely, Retro in the City, Plaid and Plenty, Shimmer Sensation, Blissful Moments and All That Blossoms featured statement pieces that let you shift from classy and sophisticated to casually funky.

“Avon Fashions remains true to its promise of delivering exclusive and quality fashion pieces at exceptional value. Aside from using only quality material, our intimate apparel pieces are especially Asian-fitted. This same commitment is what makes Avon Fashions the No. 1 Intimate Apparel brand bought by most women in the country,” said Patricia de Leon-Rodriguez, Southeast Asia Category Manager for Avon Fashions Intimate Apparel.

The Avon Fashions 2011 Jewelry and Accessories Summer Collection offers the Avon woman with an array of pieces perfect for every occasion, from casual to sophisticated wear.

Ending the event on a truly jubilant note, Avon Philippines President and General Manager, Mike Gudgin, joined by Avon’s roster of celebrity endorsers, shared a toast signaling the mark of a new milestone in Avon’s history.

It was indeed a night to remember – from the event’s star-studded celebration to the prompting of the advancement of women’s causes – and Avon, without a doubt, is set to plot out more years of being the only company that best understands and addresses the needs of women all over the world.

About Avon Products, Inc.

Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue.  As the world's largest direct seller, Avon markets to women in more than 100 countries through approximately 6.5 million active independent Avon Sales Representatives.  Avon's product line includes beauty products, as well as fashion and home products, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark.  Learn more about Avon and its products at www.avoncompany.com.

     APRIL 28, 2011 'PRESSCON'

      

         MIKE GUDGIN  -  GENERAL MANAGER AVON PHILIPPINES

     

 

 

 

 

CARLA ENAGE-CRUZ  -  CATEGORY HEAD FOR SKIN CARE