TOMS 2011

                                 GEARING UP FOR SUMMER WITH TOMS

Have you ever done anything that pushed yourself to the limit? Whether it is to summit a peak, dive under the ocean or visit an exotic country, summer seems like the perfect time to do it.
A man named Blake Mycoskie traveled to Argentina for a vacation in 2006. During this trip, he saw firsthand that having shoes can be considered a luxury for some children. He was inspired to build a sustainable business model that gave as much as it got.
After selling the first pair of TOMS after returning from Argentina, Blake has given over a million pairs of shoes to children all over the world. How was this possible? With the commitment that for every pair of shoes sold, another pair will be given to a child in need.
Mixing fashion and philanthropy makes perfect sense for longevity in the shoe business. Sure the advocacy sounds great, but fans of TOMS all over the world also love it because it’s easily one of the most comfortable pairs of shoes one will ever own.
Because TOMS keeps on raising the bar for style and design, the TOMS Summer shoe collection features the classics, cordones, wedge and stitch out models splashed in delicious colors of yellow and apple green as well as vibrant colors of the ocean, coral and aqua. Mixed materials of crocheted fabric and canvass are carefully woven into the TOMS Summer Collection.
Explore the world in style and comfort with TOMS shoes and make the summer one that will be unforgettable.
The TOMS Summer Collection will be available by May 2011 in all authorized retailers: Nothing But Water outlets including Boracay, Swim in Rockwell, Adora in Greenbelt 5, Rustan’s Makati, Rustan’s Shangri-la, Rustan’s Gateway, selected Shoe Salon outlets and Trilogy Boutique.
For more information please log on to www.toms.com, www.nothingbuth2o.com.ph

or visit us on www.facebook.com/TOMSphilippines

     APRIL 5, 2011  "WALKING BAREFOOT"

                              Walking Without Shoes for One Day with TOMS

What maybe basic to most of the people in the world like food, shelter, clothing may be considered a luxury in some parts of the globe. Fact 1 : In many developing countries, children must walk barefoot for miles to get to school, fetch fresh wear and seek medical help. Fact 2: Hundreds of millions of children are at risk of injury from walking on rough terrain and are unable to afford medical attention to treat these wounds. Fact 3: Children with access to education, clothing, shoes and food become healthier and happier individuals. They have a higher chance at succeeding in life and creating a positive effect in their communities.
An American traveler and entrepreneur, Blake Mycoskie, saw these realities for himself during a vacation in Argentina in 2006. Spurred to create a solution that will have a direct impact on a child’s life, he created TOMS Shoes with one simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need.
It became a successful endeavor and within a few months, he was able to return to Argentina with his friends, family and staff to give out the first 10,000 pairs of TOMS shoes to the children he met. From there, TOMS became more and more successful in raising awareness and has become a global brand, selling in many countries and giving out shoes in several countries, enabling children to dream of a better life.
Since May 2006, TOMS Shoes has given over 1,000,000 pairs of shoes to children in need through the support of their growing loyal and passionate clientele. To raise more awareness and support for the One for One Movement, TOMS has invited Filipinos to join the One Day Without Shoes by walking barefoot last April 5, 2011 in the Trinoma Park, Quezon City.
TOMS fans and media alike experienced briefly how life would be like without shoes. It was an act of solidarity with compassion and a burst of energy and passion for a better world for children.
After five years in business, "One for One" model is more than just a novelty project. TOMS has expanded its line, won the 2007 People's Design Award at Cooper-Hewitt's National Design Awards, became a member of the Clinton Global Initiative, and landed shelf space in Whole Foods.
Be one with us in raising awareness about the problem. Participate in the One for One Movement and be part of the solution.
To learn more about the TOMS Shoes visit www.nothingbuth2o.com.ph, www.toms.com, www.onedaywithoutshoes.com and www.facebook.com/TOMSphilippines