Saturday, July 23, 2011

Festive 15 at The Body Shop


Festive 15 at The Body Shop
          One raffle. Twenty prizes. Thousands of entries! The draws are in and The Body Shop is really proud to announce its Festive at Fifteen raffle winners!
          The Festive at Fifteen Raffle was launched last May 2011, when The Body Shop celebrated its fifteen years in the Philippines! Prizes for the raffle included shopping sprees, designer bags, trips abroad, and luxurious getaways, and the grand prize of P150,000!
          On July 21, 2011, The Body Shop formally awarded the lucky winners. The grand prize winner, Asuncion Yeo is still in disbelief that she won. “I had nineteen stubs, but I never expected to win the grand prize!” she gushed.
          “This is perfect! I was born in the States and I have been looking forward to visiting my homeland!” Tola Orendain, winner of a round trip ticket to Los Angeles, exclaimed incredulously. Orendain was only entitled to one (1) raffle stub. One chance out of one hundred forty thousand entries! How fate would have it!
          Rachel Aggabao, winner of the Samsung 32” LCD TV, excitedly shared her thoughts as she presented her valid ID’s for validation. “My entire family has been looking forward to get a TV for the house. They will be so happy with this!”
          Yeo, Orendain, and Aggabao, along with the other Festive at 15 Raffle winners, received their prizes at The Body Shop Pirma na PNOY event held on July 21, 2011. The Pirma na PNOY event was the last hurrah of The Body Shop’s Stop Sex Trafficking campaign before the petitions will be handed over to President Benigno Aquino III on August 3, 2011.
         JULY 21, 2011  "PRESS REALEASE"

Red Horse Pambansang Muziklaban Rock Challenge


Red Horse Pambansang Muziklaban brews new rock icons
         
The longest-running amateur rock band search in the Philippines is back for another thrilling run! Red Horse, the country’s #1 extra strong beer, is proud to bring to you the Red Horse Pambansang Muziklaban Rock Challenge, the country’s leading competition for amateur rock bands, where up-and-coming groups can showcase their talent, creativity, and boldness for a chance to join the pantheon of Pinoy rock gods.

Now on its 13th year, the Red Horse Pambansang Muziklaban Rock Challenge continues the hunt for the rock gods of the new generation, so get your pens, your band, and your inner rakista ready for another eardrum-busting musical experience.

          Joining Red Horse for the Muziklaban Rock Challenge are rock legends Pepe Smith, from the famed Juan de la Cruz band, and Slapshock, 2010’s PMPC Star Awards’ Rock Artist of the Year, whose talent and expertise are sure to inspire this year’s crop of musicians.

This year’s Muziklaban is even bigger, with Red Horse Ambassadors Greyhoundz, Kjwan, Wilabaliw, and past Muziklaban winners Mayonnaise (2005), Ibarra (2006), Gayuma (2007), Even (2008), Hatankaru (2009), and Light of Luna (2010) uniting with these rock legends to bring OPM and rock music to epic proportions.

Aside from these rock icons, Extreme Sports icon Armand Mariano, Tattoo Master Ricky Sta. Ana, and the world’s number one pound-for-pound boxer, Manny Pacquiao, will be joining forces for Muziklaban, bringing this iconic musical event to a whole new level.

The competition is open to all amateur bands with members 18-34 years old. Interested bands must submit an entry form, a demo tape containing an original composition, a Red Horse Beer song composition, and a cover of a song by a local or foreign artist, and pictures of each band member, along with 10 crowns of Red Horse Beer per member.

  Entry forms are available at www.redhorsebeer.com and entries could be submitted via Facebook or YouTube, through the Red Horse Beer website, or through San Miguel Brewery sales offices and Events Circuit offices nationwide. Bands can also join by participating in the nationwide studio auditions. Make sure you and your barkada hurry, as the deadline of submission for entries is on September 15, 2011.

Eliminations will be held from October 1 to November 5, 2011 nationwide, with the semi-finals in November. The Grand Champion will then kick off the new year with a bang at the Grand Finals to be held on January 2012.

The winning band will not only get a cash prize of P500,000 tax free, but a sponsorship worth P300,000, and an endorsement contract with Red Horse worth P200,000. That, and an instant ticket to the halls of Pinoy rock as the Grand Champions of the Red Horse Muziklaban. A special prize of P50,000 will also be given to the band with the best Red Horse Beer jingle composition. For more details, contact Ms. Rona Beano at 0916-6446778, or log on to redhorsebeer.com.
          
     JULY 19, 2011  "PRESS LAUNCH"

Dawn Zulueta-Lagdameo "The New Age of Motherhood"


The DAWN of new age motherhood in a son’s preschool years
Motherhood may be the best job in the world but this does not mean that it is perfect and easy all the time. On the contrary, it is never easy and as all mothers will attest, at no time is it perfect, especially now when kids seem more advanced and their needs different. And sometimes, motherhood can feel like the worst job in the world especially for moms, who have to hold a 9-to-5 job on top of her responsibilities to her children and husband... but not when you play it smart.
Celebrity mom Dawn Zulueta-Lagdameo knows this first-hand, having to balance her showbiz commitments with taking care of her five-year-old son Jacobo and two-year-old daughter Ayisha. She is also involved in socio-civic organizations and is in fact a board member of Bantay Bata.
The trick, according to Dawn, is to know your priority. “It is important that you know what comes first and, for me, that’s my family and their wellbeing.” Dawn, for instance, takes time to bring her children to their paediatrician and takes advantage of her visits by asking information about nutrition, health, and medicines. She even keeps a medical journal for both Jacobo and Ayisha.
“I ask whatever I can when I visit my pedia and when I forget something, I just call her or text her. I also read up a lot when I have time especially on parenting and health. I’m a newspaper person and I love reading magazines.”
Organization and time management is another key. You need to have a clear-cut schedule on when to do things. And she does not only impose this on herself but also on the people who work with her. Her household help, for instance, have a bulletin board in their room with the schedule for the day. That way, she does not need to be there to tell them what to do. It’s already there.
“It’s really hard to manage your time.  Like with me, I have tapings every Monday, Wednesday and Friday so everything I need to do for Jacobo and Ayisha and the other things I am involved in, I have to squeeze in the in-between days and weekends. Those are the days when I attend to their needs. I take care of whatever they need for school, take them to soccer lessons, children’s parties, everything. I even have to check on Jacobo’s assignments when I get back home from taping because we are required to sign their notebooks and can you imagine, he is just in prep, but my God, he has assignments EVERY DAY!” Dawn exclaims in disbelief.
Everyday homework is not the only things that have Dawn reeling. Kids’ lessons in school are also more advanced. Jacobo is only in prep but he already has basic math, science and spelling. It’s no longer just the usual reading, writing and drawing. He is even required to learn Mandarin in his school! Plus, there is technology, where kids are exposed to more information at a speed that adults are not so used to.
“When I look at Jacobo, I marvel at how he can easily absorb everything and how he has the energy for everything. Kids now are capable of taking on so many things all at the same time. He has soccer and taekwondo and of course, there is school and his Mandarin tutorial. He has time pa nga to teach Ayisha how to count in Chinese. He already knows computers and in a few more years, he will, for sure, know more than I do. I never dreamed of doing all these I cannot even remember a time when I had so many things to do all at the same time. But as a mom, kailangan mo talaga silang sabayan. Sometimes nga, I joke around na ako yata ang kailangang unimom ng Gain School Advance just to be able to keep up with him, body-wise and brain-wise,” she confides.
Milk has always been an important factor in Jacobo’s diet, ever since Dawn’s pediatrician explained to her how vital milk is in brain development and physical growth. Her pedia even gave her a list of the nutrients that she should look for in milk: DHA, Choline, Taurine, Iron, Folic Acid, Linoleic acid and Linolenic acid, Iodine, Zinc, Selenium, and Nucleotides, and mentioned that all these are found in Abbott’s most advanced Eye Q Nutrition System. Being a smart mom, she researched and found out that one nutrient isn’t really enough for optimum brain development.
“I read up, did some research and realized that my pedia was right with the Eye-Q Nutrition system and the nutrients that he mentioned. So, I checked out the brand, he recommended for Jacobo’s age— Gain School Advance— bought it and never looked at any other milk brand since then.”
Dawn believes that by making smart choices and smart moves, mothers can make motherhood easier, less stressful and better than best. And one of the smartest moves she made is making sure that Jacobo gets the best milk product fit for his age and development. She sees the fruits of that decision every time she spends time with her son or each time other parents would tell her how intelligent and bibo Jacobo is or how teachers would comment on his good manners and generous spirit – donating his old toys to charity on his birthday and every Christmas. Seeing her son grow up strong, healthy and wise is reward enough for all her hard work. Nothing can really make motherhood better than ever than having the satisfaction that your child is getting the best care that he can have.
“You’ll see naman how it affects your kid. Nutrition really plays a key role especially at this time when he is learning so many things. It is not just an activity that he does in school. Every time you tell him something, whether to clean up after he plays or to respect elders, they are learning, absorbing. Without proper nutrition, they will be slow to understand, to react. No matter how often you tell him or how much you teach him, it won’t matter if his brain cannot take them in. Jacobo makes things easier for me because he already understands what he should do. For instance, he knows that he needs to drink milk. Ask him and he will tell you ‘because I need to make my brain stronger.’ He knows that people have jobs and his job right now is to study hard. So, he treats his studies seriously and does his homework first before he plays. He understands. Don’t underestimate children. Just explain to them and they will understand, provided, of course, that you speak plainly and you give them the proper nutrition. If Jacobo does it, so can your child.”
Next Generation Gain School Advance is a great-tasting milk drink for kids three years old and up that has the Eye-Q Nutrition System that combines a number of nutrients including DHA, Taurine, Choline, Iron and Folic Acid to support a child’s health and mental development. It is available in Vanilla and Choco flavors. 
For more information log on to www.abbott.com.ph.
     JULY 21, 2011  "PRESSCON"

Friday, July 22, 2011

NOVUHAIR NEW ENDORSER "FANNY SERRANO."


“After a long search….Finally, a product I can trust” – Fanny Serrano

Few personalities believe in a brand so much that simply waiting and hoping to endorse it is not an option. Fewer, even, are those who have actually gone out to try the product, and found out for themselves that it truly works.

Among this handful of sincere believers is influential beauty expert Fanny Serrano, who has recently discovered his personal recommendation to hair fall problems: Novuhair.

Made only of ingredients that nature has to offer, Novuhair is an all-natural remedy to excessive hair fall, as well as other scalp concerns such as elimination of dandruff, hair growth stimulation, cleansing, and detoxification.

Novuhair Topical Scalp Lotion is a pleasant concoction of earth-grown ingredients. These include moringa oleifera; panax ginseng; biotin; rosemary, lavender, peppermint, and lemon grass oils; and virgin coconut oil, all of which help improve blood circulation to the scalp and increase nutrition to hair follicles, as well as improve scalp scaling and prevent early graying of hair.

For tita Fanny, the all-natural component is only the second best thing about Novuhair, though. What cast away his doubts about Novuhair and captured his belief entirely lies in its effectiveness: Novuhair Topical Scalp Lotion truly works.

Take an ordinary day in which something out of the ordinary occurs – the kind of day it was, during which Fanny discovered the hair fall solution he will stand by to the utmost.

Running a hand through his hair that morning, it appeared to Fanny that the amount of strands left on his palm was more than usual. In search for a solution, Fanny did what anyone would in the same situation: visit a drugstore, and choose from a number of options the product that might work. He didn’t know for sure then. He was going to put his money where the most promise seemed.

Lo and behold, it was the product made of natural ingredients that followed through and true: Novuhair. Several phone calls, negotiations, and meetings since he saw the results for himself – more or less two weeks since he made his purchase – Fanny now proudly steps out with Novuhair, no more as an endorser as a true believer.

After all, when one discovers the effective solution to a problem that hundreds and thousands of Filipinos face on a daily basis, what better thing is there to do than to spread the good news?

Fanny has found his solution to hair fall – Novuhair, nature's answer to hair loss.

Now, so have we.

     JULY 20, 2011  "PRESS LAUNCH" 

Thursday, July 21, 2011

Fitness First Partners with ABS-CBN for The Biggest Loser Pinoy Edition


 
Fitness First partnered with The Biggest Loser Pinoy Edition

The world’s largest health club, Fitness First, true to its “Real People, Real Results” motto, partnered with ABS-CBN to support its hit reality program The Biggest Loser Pinoy Edition  whose contenders are seeking to change their lives through improved health and fitness.
To this end, Fitness First set up a satellite gym, with its world-class standard equipment, within The Biggest Loser Pinoy Edition camp for the contestants, who have been following a rigorous training and nutrition plan to achieve their life-transforming weight-loss goals.
“Committed to a fitter Philippines, Fitness First partnered with The Biggest Loser Pinoy Edition to continue to inspire Filipinos to first set then really go for that goal to change their lives through fitness,” said Fitness First Country Manager Mark Ellis. “The real-life success stories of Fitness First members and past Biggest Loser contestants have already shown us that nothing is impossible if you stick to a plan and push yourself a little bit more. This certainly aligns with our ‘Real People, Real Results’ motto for motivating Filipinos and making that connection between improved fitness and better performance in everything else in our lives.”
The satellite gym for the contestants abides by the same world class Fitness First standards. That consistency is how Fitness First strives to feel like ‘second home’ and to make every member feel that they count  even as it has grown to over 1.4 million members in over 540 clubs worldwide with over 50,000 members in the Philippines. Ellis said, “As The Biggest Loser contestants’ stories show, it is no longer just about helping people lose weight. It’s about changing lives. Working with them and Fitness First members to achieve whatever motivates them—that’s the business that we’re in.”
The Biggest Loser Pinoy Edition airs weekdays at ABS-CBN Primetime Bida. To learn more about Fitness First, visit  www.fitnessfirst.com.ph.

     JULY 19, 2011  "PRESS REALEASE"