Saturday, April 26, 2014
Sunday, April 20, 2014
Friday, April 18, 2014
Breeze urges moms to join the Sige Sabado movement
Breeze urges moms to
join the Sige Sabado movement and say Yes to Learning!
Mommies play the important role of being their children’s
first and foremost teacher. They have the power to ensure their children grow
up to be well rounded and happy kids. However, moms, by nature, have the
tendency to be over protective of their children especially with regards to
being messy. They often associate getting dirty and stained with something
negative such as being irresponsible as well as hard work for them in terms of
cleaning. This is the kind of mindset that Breeze, one of the country’s leading
detergent brands, would want moms to change. Since Breeze strongly believes
that life’s lessons are best learned through experience, the brand strongly
encourages moms to adopt the Sige sa Mantsa philosophy which is all about
allowing their kids to be kids and explore and learn positive values even at
the expense of getting dirty and stained.
Saturdays are for the
family
To further forward the advocacy of child learning and
development, Breeze launched the Sige Sabado Movement which calls on moms to
dedicate Saturdays to their kids. Sige Sabado hopes to encourage moms to spend
their Saturdays creating lasting memories with their children by doing fun
bonding activities together. Even if this means often getting dirty and
stained, it’s okay since Sige Moms knows that what matter most are the values
learned, memories created and fun enjoyed in the process. Because of its strong
stain removal power, Breeze is mom’s number one partner in encouraging active
play and experiential learning since mom doesn’t need to worry about the mess
this often brings.
“Kids learn best when they’re having fun with their moms,”
said Unilever Home Care Marketing Director Mr. Jay Go, duing the Sige Sabado
Movement launch held at Arts in the City in Bonifacio Global City. “Through the
Sige Sabado Movement, we hope to cultivate a stronger, more loving relationship
between moms and their kids. After all, no matter how busy life gets, we should
always make time for the ones who matter most. If this also leads to stains,
it’s okay. Dirts and stains are temporary, memories and lessons are permanent.
Sige sa mantsa! Sige sa learning!”
Circle of Sige Moms
 |
| Nikki Valdez, Barbie Almalbis-Honasan, Carmina Villaroel-Legaspi, Christine Bersola-Banao, Gladys Reyes and Dimples Romana |
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