ROBIN PADILLA NEW ENDORSER OF CHERRY MOBILE

Cherry Mobile Introduces Robin Padilla as its Newest Endorser

Launches a new line of rugged, shockproof phones

To strengthen its position in the local mobile communications industry as the leading value-for-money and feature-packed brand of phone, Cherry Mobile introduces its newest brand ambassador: action movie star and TV personality Robin Padilla.

“It was an easy decision to choose Robin as our new brand advocate. Just like Cherry Mobile, Robin has a natural charisma that easily draws the public. He represents the average Cherry Mobile user who lives an active yet practical lifestyle. Robin is the ideal guy to bring us to the next level,” said Maynard Ngu, Chief Executive Officer of Cosmic Technologies, Incorporated.

Robin is undoubtedly one of Philippine showbiz’s most dashing and talented male actors. Dubbed in the '90s as "The Bad Boy of Philippine Action Movies," Robin Padilla is now clearly considered the opposite – focused, spiritual, and determined. He has gained and regained, through the years, the kind of credibility and charisma that would make consumers trust in his product choices. 

“Being a Cherry Mobile endorser is really an honor. Most of the mobile phones in the market today are too expensive for the average Filipino. I admire Cherry Mobile for bringing affordable handsets with dual SIM capabilities and other unique features available to all. With Cherry Mobile, anyone can stay connected.” Robin shared. 

 Along with the announcement of Robin Padilla as the newest Cherry Mobile endorser, Cosmic Technologies, Inc. also introduces two latest additions to its growing portfolio: Cherry Mobile R7 Vigor and R9 Tough. Both are equipped with an easy-grip, protective rubber casing that can withstand shocks against drop impacts from as high as 1.5 meters and sudden bumps, jolt and blow. 

These new niche of stylishly rugged phones also bring together the best features a multimedia phone can have — Dual SIM/ Dual Standby, loudspeaker, camera, FM Radio, Flashlight, MMS/WAP/GPRS, Bluetooth, JAVA/built-in games and an expandable storage up to 4GB. The R7 Vigor is a bar type mobile phone while the R9 Tough features a QWERTY keypad.

“Robin is our shockproof mobile phones personified. He is tough and rough to survive all the blows that he has encountered in his life and career,” said Agnes Conopio, Marketing Head.

Robin joins the ranks of other Cherry Mobile endorsers, John Lloyd Cruz and Kim Chiu. With this dream team of brand ambassadors, Cherry Mobile is set to continue to captivate the local mobile communications industry and deliver products that fit everyone’s lifestyle.

For more information about Cherry Mobile’s newest products, services, and promotions, visit www.cherrymobile.com.ph. 

      JULY 14. 2011  "MEDIA LAUNCH"