Whirlpool: 100 years of family, innovation and great cooking

 Whirlpool: 100 years of family, innovation and great cooking

Few brands have had such a positive and lasting impact on families around the world the way Whirlpool has.

From helping to bake the cookies that mend a broken heart to battling stubborn stains on school uniforms, Whirlpool's family of products have helped make life a little bit easier --- a reflection of the company’s belief that everyone needs a comfortable and happy place to call home.

As part of its 100^thanniversary celebration, Whirlpool is introducing a new and complete line of built-in cooking products to complete their product line-up.  Whirlpool’s range of built-in hobs, hoods and oven showcase impeccable European design and superior functionality, and gives discerning consumers a variety of models to choose from.

Cook like a professional using Whirlpool Built-In Hobs, which combine elegant looks and innovative features.  Its Nano Surface Coating is designed to prevent dirt particles from making contact with cooking surfaces.  Highly resistant to fingerprints, it offers excellent protection from surface contamination.  These cooktops also feature unique Four-Crown and Triple Ring Burners that spread flame evenly so food gets cooked uniformly on all sides. Gas consumption is also reduced by up to 10%, thanks to the high heat efficiency performance of the burners.

Added safety features include a Flame-Failure Device (FFD) which shuts off the gas supply as soon as the flame is cut off.  It prevents gas leakage in times when the wind extinguishes the flame or when the burner hasn’t been properly turned off.   

 

Moreover, Whirlpool cooktops feature burners made by Sabaf, a world-renowned brand of high-quality burners that are reliable, safe and durable.  Made in Italy, Sabaf burners use gas efficiently, produce the best quality flame and are used by most of the world’s top cooking appliance manufacturers.  For durability, Whirlpool Built-In Hobs use Stainless Steel 304 which is renowned for its strong resistance to rust and corrosion and allows it to maintain a sleek and shiny surface even after long periods of time.

Of course, nobody wants a smelly and hot kitchen.  The solution: Whirlpool Range Hoods, which are exquisitely designed to help you enjoy a smoke- and heat-free kitchen.  Beautifully crafted, these work unobtrusively in the background, thanks to a super silent motor that absorbs smoke and heat, making each cooking experience delightful.  Furthermore, Whirlpool range hoods go through more than 10 stringent safety tests to ensure that only the safest products are in your kitchen.

Completing Whirlpool’s cooking line-up is the Built-In Oven which features a power convection system that provides outstanding airflow distribution allowing you to save time and consumes 20% less energy because pre-heating is no longer necessary.  The spacious oven cavity is large enough to cook big family-sized meals and the triple-glazed glass oven door remains cool to the touch even after extended use making it burn-proof and safe to handle.

Whirlpool’s Built-In Oven has also been given an “A” Energy Rating which is the highest rating according to European energy standards and signifies optimum energy efficiency.

For the past century, Whirlpool has definitely distinguished itself as a brand designed for families.  Every Whirlpool washing machine, refrigerator and microwave oven has been meticulously made with the family in mind, providing outstanding quality, unparalleled durability and advanced technology that have made every home a picture of warmth and comfort for many generations.

       

Bringing families closer together through superior household products has been the vision by which Whirlpool staunchly abides by. Particularly in the Philippines where the concept of a close-knit family is sacred, Whirlpool has for years ingrained its family-oriented concept in every part and parcel of its world-class products. With their excellent performance tested through the years, no wonder that Whirlpool products have become the center in every Filipino home.

Such legacy has made Whirlpool a trusted brand that appeals to Filipino families. Indeed, one hundred years of giving comfort and convenience to families the world over have made Whirlpool the brand that it is today --- relevant, treasured and timeless.

     JULY 28, 2011  "PRESSCON"