Pantene’s Healthy Hair for Healthy Water campaign

Dr. Greg Allgood and residents in Siargao raise their glasses of clean, safe drinking water made possible by PUR.

Pantene’s Healthy Hair for Healthy Water campaign commits to provide children all over Asia with safe drinking water

Procter & Gamble (P&G) Philippines’ leading hair care brand Pantene joins the cause to give children safe drinking water with the launch of its “Healthy Hair for Healthy Water” Campaign.

The campaign will support the P&G Children’s Safe Drinking Water (CSDW) Program, a long-term global advocacy program that focuses on reducing sickness and death that result from water-borne illnesses caused by drinking contaminated water.

This year, Pantene with P&G’s CSDW program will provide water purification packets in the Philippines, Thailand and Indonesia.Pantene gives Filipinos a chance to donate 1 day of clean drinking water through online pledges at the Pantene facebook page (www.facebook.com/PantenePhilippines).

Dr. Greg Allgood is the Director, Children’s Safe Drinking Water at Procter & Gamble and Senior Fellow in Sustainability.  Dr. Allgood has been with P&G for 24 years and leads P&G’s efforts to provide safe drinking water in the developing world.  He has a PhD in Toxicology from North Carolina State University and a Master of Science in Public Health from the University of North Carolina – Chapel Hill, where he did research in the water area.  

Dr. Greg Allgood, Director of the P&G CSDW Program is excited to have Pantene strengthen the campaign in the Philippines - “P&G through partial support from the Pantene Healthy Hair for Healthy Water program will provide more than 17 million days of clean drinking water during the next year through this program – that’s 34 million liters of clean water for more than 25,000 of the most vulnerable people living in remote areas with only contaminated water sources” says Dr. Allgood after a recent visit to Siargo.

P&G’s External Relations Leader, Clint Navales echoes Dr. Allgood’s sentiments as he gives more details about the campaign - “Our goal is to be able to get 10,000,000 pledges all over Asia so we would like to invite Filipinos to support our campaign by visiting the Pantene Facebook page and giving their pledge.  We’ve seen through recent calamities how difficult it is to have access to something as basic as clean drinking water, and also how important clean water is to prevent disease in these situations. With the Pantene Healthy Hair Healthy Water campaign, you now not only get healthy hair, but you help give a child good health through clean drinking water”.

The P&G CSDW Program was launched in 2004 using a powdered water-purificationtechnology developed in collaboration with the U.S. Centers for Disease Control andPrevention. One small packet quickly turns 10 liters of dirty, potentially deadly water intoclean, drinkable water.

The P&G CSDW Program works with more than 120 partnersglobally to respond to the greatest needs for clean water. Clean drinking water has beenprovided in over 65 developing countries.

In the Philippines, P&G’s CSDW was able to donate clean water to communities hit by Sendong. Done in partnership with World Vision, P&G was able to distribute 600,000 water purification packets to Sendong survivors, including more than 500 families in Mandulog and nearby communities, which was one of the areas hardest hit by the typhoon in Iligan.

KEITH KALL
SENIOR DIRECTOR GLOBAL CORPORATE PARTNERSHIPS OF WORLD VISION U.S.

Through the Pantene Healthy Hair for Healthy Water program, P&G hopes to further the campaign to touch more lives and improve life for the people who need it the most. “I’m very grateful to P&G and  World Vision Philippines for the work they’re doing to reach the most vulnerable people in very remote places where clean drinking water will make a big difference in improving and likely saving lives.“ Dr. Allgood emphasizes.

     JANUARY 11, 2012  "PRESSCON"