The Coffee Passport: Another Krispy Kreme Birthday Treat Brewing Your Way
For a world-famous doughnut and coffee brand that’s all about the gift of sharing, Krispy Kreme furthers its 75th birthday blowout with another treat in store for everyone.
Starting August 17, Krispy Kreme will be providing perks for those who delight in its Signature Coffee and wide variety of espresso-based drinks crafted just the way they like it—whether rich and bold, topped with thick foamed milk, or drizzled with syrup—as the Coffee Passport makes a comeback.
The Coffee Passport, granted to each Krispy Kreme aficionado upon purchase of a medium or large cup of Signature Coffee or espresso, gives everyone a chance to get free treats from Krispy Kreme.
All a customer has to do is to collect stamps to fill it: one cup of Signature Coffee or espresso for one stamp, and a Brew Box or a Brew Box Jr. for two.
The completion of three stamps will get a customer a free half dozen of Original Glazed doughnuts. Six stamps will equate to a free Krispy Kreme birthday mug, while a box of a dozen Original Glazed doughnuts will be given in exchange of a dozen stamps.
These passports will be available in Krispy Kreme stores nationwide until September 30. On the other hand, stamps will be given until October 14, while redemption of the free items will extend until December 14—letting everyone revel in this one-of-a-kind goodness brought by the brand’s delightful treats until the end of its birthday year.
As it spreads joy in the most thrilling way possible, Krispy Kreme is definitely on the move to etch its flavors in the palates of many. And now, with the Coffee Passport, every trip to a Krispy Kreme store is once again made more exciting—adding delight to the brand’s one-of-a-kind offerings.
AUGUST 16, 2012 "PRESS RELEASED" By: GeiserMaclang Marketing Communications Inc.