Amigo Segurado Spaghetti and Macaroni launches new Endorsers Richard Yap and Daniel Padilla

RICHARD YAP, DANIEL PADILLA

BRING NEW LIGHT TO

AMIGO SEGURADO SPAGHETTI AND MACARONI

Amigo Segurado Spaghetti and Macaroni launches new commercials featuring television’s new leading men. Richard Yap, best known for his role as Papa Chen in the ABS-CBN Teleserye “My Binondo Girl” and this year, he made several appearances in the network. He played a recurring character in the top-rating drama, “Walang Hanggan” as Henry de Dios. He is currently playing the lead role in the top rated blockbuster “Be Careful With My Heart” as Sir Chief. 

Also endorsing Amigo Segurado Spaghetti and Macaroni is this year’s upcoming teen heartthrob Daniel Padilla. Hailing from one of the most popular clans of Philippine showbiz, being the son of actor Rommel Padilla and actress Karla Ford (more known as Karla Estrada), his strong resemblance to his uncle Robin Padilla who became famous for his "bad boy" image, he is often tagged with the same impact. He finally landed a role in a primetime television series in Princess And I as Gino. 

With charm and screen charisma, Richard Yap takes the lead in the brand’s launch ad, and it will be followed by Daniel Padilla’s Christmas TV commercial. 

The TVCs basically talk about one extraordinary thing: Amigo Segurado Spaghetti & Macaroni can be paired with any everyday viand. Thus, “Masarap Bagayan” ang Amigo Segurado Spaghetti & Macaroni. 

Versatility becomes a quality of spaghetti and macaroni as Amigo Segurado turns the usual mixes into extraordinary pasta recipes that will delight everyone’s palate. That’s why “Masarap Bagayan”, being the new slogan, reinforces the brand’s flexibility and usefulness in daily meals. “Bagay din ito sa Menudo, Adobo, Mechado, Aftritada, Lengua Estofado, Embotido, at maging sa Corned Pork, Hamonado, at sa iba pang ulam na pwedeng bagayan!” 

One would wonder if it’s possible to pair spaghetti and macaroni with Filipino ulam and international dishes. Amigo Segurado’s response would be, “YES!” Richard Yap and Daniel Padilla attest that with Amigo Segurado Spaghetti and Macaroni, “Kahit nong ulam, lasap ang sarap na bagay sa panlasa mo!”

APRIL 4, 2013 "MEDIA LAUNCH" at 55 Event Place