SYSTEMA’s Launch Brand Ambassador Sam Milby

THE FIRST LIFE BALL

From Lion, Japan’s number one toothpaste and toothbrush company, SYSTEMA aims to go beyond the confines of oral health with a brand philosophy of getting Ready for Life.  SYSTEMA is a complete oral care system especially made for adults 20 to 35 years of age.  As one gets older, there are specific issues that arise when we speak of oral health.  SYSTEMA addresses those issues before they become problems.

SYSTEMA has the technology to cater to adult needs.  As we know, Japan is a country with a mature population with mature adult problems, yet it has one of the lowest oral disease cases in the world. SYSTEMA aims to duplicate this in the Philippines and create a Life Ready group ready to take their passions wherever life takes them. The brand caters to young adults who are ready to live out their passion.

As the brand brings to public consciousness the idea of pursuing one’s passion, SYSTEMA heralds the first LIFE BALL, in Whitespace, Pasong Tamo, Makati City.

     “We are most excited to bring to the Philippines the technological advancement and oral health revolution brought by this leading Japanese brand,” notes Norman Mier, Brand Manager.

“SYSTEMA is tooth and gum care for adults. When we reach a certain age, our teeth’s needs changes. That’s when SYSTEMA comes in; with technologies that are designed to address adult needs to prevent future problems that could limit future life enriching experiences. With nothing to stop you it opens you up to more opportunities. You can do more. You become ready for life,” he continues.

Joined by a roster of invitees from the media, fashion, business and even the entertainment industry, the LIFE BALL unveiled a celebration of life like no other—a look into the future made even more special by the participation of select Life Coaches who are living embodiments of the brand personality.

Anthony Pangilinan, Reese Ruiz, Sam Milby, Pia Acevedo & Robi Domingo

Social advocate Reese Ruiz, and professional life coaches Anthony Pangilinan and Pia Acevedo were among those who were called onstage to pep-up the crowd. They were later joined by SYSTEMA’s Brand Ambassador Sam Milby to talk about his road to life-readiness.

Sam Milby Systema's Brand Ambassador

 “The great thing about the relationship I have with SYSTEMA is that it is providing a different approach to oral care. It is not just about flashing that megawatt smile. It is about having that proactive view of oral health—going forward and not just looking back. And that is one thing I have come to live by these days. I know that I can do more. I am ready,” Milby shares to everyone.

DJ Nina Saputil

With captivating graphics on a life-size toothpaste-box-shaped LED screen, the new SYSTEMA TVC’s were re-introduced to the guests before segueing into a toast to a more impassioned look into the future.  A grand visual treat ensued together with a party spearheaded by DJ Nina Saputil.

PHOTO GALLERY : 

Robi Domingo

Anthony Pangilinan

Sam Milby 

Empress Schuck & Joseph Marco

Sam Milby,  Empress Schuck & Joseph Marco