Friday, April 18, 2014

Breeze urges moms to join the Sige Sabado movement

Breeze urges moms to join the Sige Sabado movement and say Yes to Learning!

Mommies play the important role of being their children’s first and foremost teacher. They have the power to ensure their children grow up to be well rounded and happy kids. However, moms, by nature, have the tendency to be over protective of their children especially with regards to being messy. They often associate getting dirty and stained with something negative such as being irresponsible as well as hard work for them in terms of cleaning. This is the kind of mindset that Breeze, one of the country’s leading detergent brands, would want moms to change. Since Breeze strongly believes that life’s lessons are best learned through experience, the brand strongly encourages moms to adopt the Sige sa Mantsa philosophy which is all about allowing their kids to be kids and explore and learn positive values even at the expense of getting dirty and stained.

Saturdays are for the family

To further forward the advocacy of child learning and development, Breeze launched the Sige Sabado Movement which calls on moms to dedicate Saturdays to their kids. Sige Sabado hopes to encourage moms to spend their Saturdays creating lasting memories with their children by doing fun bonding activities together. Even if this means often getting dirty and stained, it’s okay since Sige Moms knows that what matter most are the values learned, memories created and fun enjoyed in the process. Because of its strong stain removal power, Breeze is mom’s number one partner in encouraging active play and experiential learning since mom doesn’t need to worry about the mess this often brings.
“Kids learn best when they’re having fun with their moms,” said Unilever Home Care Marketing Director Mr. Jay Go, duing the Sige Sabado Movement launch held at Arts in the City in Bonifacio Global City. “Through the Sige Sabado Movement, we hope to cultivate a stronger, more loving relationship between moms and their kids. After all, no matter how busy life gets, we should always make time for the ones who matter most. If this also leads to stains, it’s okay. Dirts and stains are temporary, memories and lessons are permanent. Sige sa mantsa! Sige sa learning!”

Circle of Sige Moms

Nikki Valdez,  Barbie Almalbis-Honasan, Carmina Villaroel-Legaspi, Christine Bersola-Banao, Gladys Reyes and Dimples Romana

Thursday, April 17, 2014

Julia Barretto newest endorser for Jollibee Yumburger

Julia Barretto inspires youthful energy and passion
with Jollibee Yumburger!



Julia Barretto is certainly one of the most promising talents in today’s batch of young stars. Now, the second-generation actress and bona fide teen idol takes the lead as the newest endorser for Jollibee Yumburger!

“As far as burgers go, Jollibee Yumburger is the number one choice for today’s youth because it best captures their unique Pinoy taste,” says Cathleen Capati, Jollibee Marketing Manager. “It’s only fitting for the brand to be represented by someone like Julia, a budding actress who embodies the interests and ideals of this generation.”

 “I’m really grateful and honored to have been chosen as I’ve always loved Jollibee. I grew up with the brand and now I’m endorsing the Yumburger, which I’m a really big fan of,” shares Julia. “Saying yes to Jollibee was an easy choice, and one of the best choices I’ve made so far.”

Whether it’s the classic Yumburger made with 100% pure beef patty served with Jollibee’s very own special burger dressing, the Yum with cheese made tastier with a slice of cheese or the Yum with TLC served with an additional slice of fresh tomato, crisp lettuce, creamy cheese and mayo dressing, the Jollibee Yumburger caters to the various tastes of today’s youth.

Wednesday, April 16, 2014

Maja Salvador and Coby USA Team Up for Dahan-Dahan in 7” Tablet

Maja Salvador and Coby USA Team Up for Dahan-Dahan in 7” Tablet

As Coby’s local brand ambassador, Maja Salvador has been granted full support by the mobile device maker since the release of her first album “Believe”, which come Pre-loaded in Coby tablets. As part of the ongoing collaboration between Coby and Maja’s record company Ivory Music, Coby has incorporated Dahan-Dahan into their latest dual core 3G tablet with TV, the MID 7015 3G (SRP P 4995 only). The Android Jellybean-run 7-incher includes the official music video for the track as part of its pre-installed applications so Maja fans can listen and sing to the tune whenever, wherever.
This collaborative venture is part of Coby USA’s goal to not only support its ambassadress’ newfound singing career, but also to provide more value to the burgeoning number of discerning smart device users in the country.


“Maja is as special to us as our consumers are. By including Maja’s tracks in our tablets, we are not only helping her achieve her singing career goals, but it is also Coby’s way of letting its consumers know that we are constantly committed to new adventures that can create additional value for our patrons” shares Coby’s local distributor.
And the 25-year old actress couldn’t be more grateful. “Surreal”, she describes, Maja says that being able to launch her own album and sing for an audience is a “dream come true” and that Coby’s unwavering support is crucial to an artist like her who’s just learning the ropes in the singing industry.

“Sobrang natuwa ako. I’m very thankful. Ever since naman ang Coby sa kahit na anong projects na ginagawa ko, talagang sinuportahan nila. Ngayon kahit paulit-ulit hanggang bago ka matulog, ‘pag gising mo puwede mo i-sing along ang Dahan-Dahan basta mayroon kang Coby tablet.”

Friday, April 11, 2014

Philips and Disney work together to light your child’s imagination

Philips and Disney work together to light your child’s imagination
Discover a whole new world of inspiration, enchantment and magic through light!

Manila, Philippines – Is reading time the same every night? Do you sometimes find your children restless and unable to sleep come bedtime?

Parents know how active their children’s imaginations are and how important it is to create an environment that helps them feel safe and comforted while stimulating their minds. That’s why Philips and Disney have teamed up to develop a range of inspiring, magical, and playful lighting products for children, parents, and everybody young-at-heart. The new Philips and Disney range of lighting products combines Philips’ groundbreaking innovation in lighting with the magic of Disney characters and story telling to transform a child’s bedroom into a more imaginative place for them to read, play, and sleep.

At Philips, we know that light can help enhance people’s mood, wake them more naturally, help them concentrate and perform better*, or simply make them feel happier. The new Philips and Disney lighting range has been created to inspire children’s play and magical family moments as well as provide comfort to kids through Disney characters they know and love. Whether it’s helping little ones’ sleeping and waking rituals, making playtime as vivid as their imagination, or making story time more enchanted and immersive, there is a Philips and Disney solution for every moment or stage of their day.
   SoftPals Monsters Inc. Sulley The Monsters Inc. SoftPals is also a good nighttime companion with its feature to introduce just enough light to ensure they feel safe and comforted throughout the night. Or you can also help them create their magical make-believe during playtime with the new LivingColors Mini Mickey & Minnie with its wide range of colors to choose from that can transport your children into an imaginary world of their own creation.
The new range of Philips and Disney lighting products comes with child-friendly features. The Smart Philips LED technology keeps the lamps robust and kind to little hands by being cool to the touch. They even have the added bonus of having an extremely long lifespan as well. Each light is also designed to ensure that there are no small parts or sharp edges to worry about, and cables can be tidied away using velcro cable binders – part of the Philips design to keep little fingers safe.

“Philips and Disney believe in creating moments and environments that improve people’s wellbeing and happiness.  By bringing our collective brand, knowledge and histories together, we have created a range of safe, innovative and dynamic lighting solutions for children, parents and everybody young-at-heart,” said Ms. Fabia Tetteroo-Bueno, Philips Country Manager and General Manager for Lighting. “We want to inspire amazing memories through delivering exciting, interactive and innovative lighting that the whole family can trust and enjoy.”

Thursday, April 10, 2014

JC De Vera and Maja Salvador April 2014 Cover issue of Men's Health Philippines

Have Your Best Summer Ever with the April 2014 issue of Men’s Health!

The latest issue of Men’s Health Philippines is packed with useful tips to help you enjoy the sunny season to its full potential.
On the cover is actor JC De Vera and on the flip, actress Maja Salvador showcases her fit body in her first ever swimsuit pictorial for a men’s magazine. 

JC De Vera 
In the cover story, De Vera shares the tough decision he had to make 10 years ago between pursuing his dream of playing competitive basketball and earning a living as an actor. Despite giving up what he wanted to do the most, he used the same passion he had for his sport to improve in his current craft.  “Keep your eyes on what’s ahead and never look back,” De Vera says.


Maja Salvador
On the flip side, the magazine’s Girls of Summer special is bannered by actress Maja Salvador. She shares how you can beat back the blues and keep a sunny disposition in the article “Movin’ Cool.”  Also part of this year’s Girls of Summer are actress Dawn Jimenez and models Rima Ostwani, Monika Sta. Maria, Maria Persson, Kristine Dinglasan, Gabriela Barabara and Zoe Lim who all give tips on how you can make the most out of summer. 


Also in this issue, the results of the MH Rock Solid Challenge are out. Find out how 9 regular guys transformed their physiques and made healthier habits stick. Plus, the MH 2014 Shoe Guide will walk you through how to choose footwear to match your personality and style. 
The April issue of Men’s Health Philippines is available in newsstands and bookstores nationwide for P140. A digital edition is available via Summit Newsstand (http://bit.ly/RjqZV5). Become a fan of Men’s Health on Facebook via www.facebook.com/menshealthphilippines, and follow them on Twitter via www.twitter.com/MensHealthPH

Wednesday, April 9, 2014

Samsung Digital Appliances Launched

New Generation of Samsung Digital Appliances offers Solutions for Energy Efficiency and Space
 Get Ready for New Samsung Digital Appliances.  
Technology is ever evolving, but it has always been aimed at aiding everyday tasks. Samsung has taken on the higher pursuit of offering people a better lifestyle. Thus, armed with state-of-the-art electronics and a passion for innovation, Samsung has come up with their new lineup of digital household appliances that will ensure a happy home.
Air Conditioner With Triangle Design
Among their breakthrough inventions is their new air conditioner with triangle design. In a country that is notorious for its sweltering summers, a proper air conditioner is almost mandatory. But the difference between this new Smart Air Conditioner and an conventional air conditioner is clear. It does not just produce cool air; it has been tailored to be more efficient and cost-effective in this task. Thanks to its carefully engineered triangle design which allows for bigger fans within a more compact body. Thus, it circulates cool air faster, farther, and wider while maintaining a sleek look.
The new Smart Air Conditioner is equipped with Samsung’s Digital Inverter Technology. It can maintain the desired temperature without frequently shutting off and on, so it consumes less energy. The Digital Inverter Technology helps users to stay comfortable for long periods of time, while using the minimum amount of energy – of up to 60% less electricity than conventional air conditioners
Designed to be outstandingly efficient, its uniquely triangular design has a wider inlet, wider outlet and a bigger fan to ensure that air is cooled and expelled faster (26%), farther (14m meters) and wider (39%) – ensuring even air distribution and powerful cooling.
Also, the new air conditioner begins cooling the air fast using its powerful Fast Cool mode, to cool down the room faster. It then automatically changes the mode to Comfort Cool to maintain the desired temperature. Users won’t feel cold and don’t have to keep manually changing the settings or turning the air conditioner on and off.
Energy efficiency is a key purchasing decision for consumers. The Samsung Air Conditioner’s Single User mode gives the flexibility to the user to control the capacity by effective use of energy. It uses less compressor capacity, reducing power consumption, while still providing a cool and comfortable environment. This ensures that users won’t have to worry about the electricity bill even if there’s only one person in the room.
The new Samsung Air Conditioner features Samsung’s exclusive Virus Doctor that keeps families safe and comfortable through innovative air purifying technology, which neutralizes harmful contaminants in the air. The Virus Doctor feature has received various accolades including a 2010 AHR Expo Innovation Award in the indoor air-quality category, a 1st Air Day Minister of the Environmental Award, and the Jang Young Sil Award. Now, mothers need not worry about air-born viruses and allergens with Samsung’s Virus Doctor technology.
Stylish and Smart, the pure Crystal Gloss™ finish and uniquely curved design of the Samsung Air Conditioner deliver a premium look. Like aerodynamic, high performance sports cars, every aspect of its streamlined body is encased in dual-injected, transparent material for an elegant finish that blends seamlessly into any modern home.
Using an application on a smartphone, the Smart Wi-Fi function lets users remotely control the functions of the Samsung Air Conditioner to schedule its operation. In any location with a wireless network, users can instantly turn it on and off and select the operating mode as well as temperature. Additionally, the air conditioner is able to communicate operational time and electricity usage as well as providing filter cleaning reminders. The unit can also store preferred operational settings and cooling preferences.
The Smart Installation is a self-diagnosis feature that ensures the air conditioner is installed perfectly by the aircon installer. It automatically checks for installation faults that might cause problems when the air conditioner starts operating.
The Smart Check automatic error-monitoring system detects and diagnoses problems and provides easy troubleshooting solutions using a smartphone application. It saves users time and prevents unnecessary costs prior to a service call.
This, alongside its efficiency, cost-effectiveness, and innovative design, makes Samsung’s new Smart Air Conditioner the perfect household appliance for any savvy family wishing to ensure the health and wellness of their children.
Food ShowCase Refrigerator
Part of their new lineup also includes the new Food Showcase Refrigerator. This innovation provides smart organization for all your different types of food. There are two layers of doors in order to properly showcase the contents of the refrigerator, making it much easier to visualize your stocks. There are the outer compartments for your most frequently used products, allowing instant access. And then there are the inner compartments for ingredients that you don’t use as often. Not only does this maximize space, this setup makes organizing and consuming food a simple process. Everyone in the family, including the children can access refrigerator contents with ease.
This refrigerator is also equipped with Samsung’s trademark Digital Inverter Technology. This means that the refrigerator utilizes the same smart technology that allows it to adjust its temperature accordingly. Thus, no unnecessary energy is consumed, making this an efficient and cost-effective appliance.

Wednesday, April 2, 2014

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Neurobion® reunites iconic dance groups Universal Motion Dancers, Sex Bomb Dancers and The Maneouvers

90’s Iconic Dance Groups Reunite for Neuropathy Awareness


Manila, Philippines --Dancing is one of the greatest expressions of the joy of living. Yet, this burst of joyful energy can easily stop when you experience nagging discomforts such as numbness, tingling sensations and body pain.

Pain in the hand, arms and legs caused by nerve damage is called Neuropathy, which can leave you feeling numb, making it difficult for you to function properly. Neuropathy afflicts many Filipinos as early as their mid-20’s, but this condition is often misdiagnosed so they do not receive the proper treatment.






In one graceful move, Neurobion® reunites iconic dance groups Universal Motion Dancers, Sex Bomb Dancers and The Maneouvers to launch the Neuropathy Awareness Movement at the Trinoma Atrium. The reunion concert will feature dance icons such as Wowie de Guzman and Jopay Paguia to lead the event and perform their greatest hits. Known for their superb moves and demanding routines, the dancers know too well the importance of being able to move freely without the threat of pain.