The Crystal Voice Turns Platinum as Sheryn Regis Takes Center Stage at Sing It Loud

Platinum Karaoke brings together a 25-year music legacy, an eight-song Sheryn Regis showcase, a new jingle and the next generation of PK Voice Grand Finalists

On a night built around singing, Platinum Karaoke found a fitting voice for its next chapter in Sheryn Regis

The Crystal Voice of Asia was officially introduced as Platinum Karaoke’s newest brand ambassador during Sing It Loud at Ayala Malls Market! Market!, bringing together a brand associated with Filipino sing-alongs and an artist whose voice has connected with audiences for more than two decades.

A career built on voice and connection

From Star in a Million to becoming one of the country’s most respected vocalists, Regis built her career on vocal power, artistry, consistency and resilience. Her musical journey includes “Come In Out of the Rain,” “Kailan Kaya,” “Follow Your Dream,” “Tulad ng Dati” and “Gusto Ko Nang Bumitaw.”

At Sing It Loud, she delivered eight songs back-to-back in an uninterrupted set, putting her vocal control, range, power and endurance on full display. Even after eight straight numbers, her voice remained clear and commanding.

When the artist shares the mic

A lucky fan gets the rare chance to sing alongside Ms. Sheryn Regis through Platinum Karaoke’s Sing With Me feature during the Sing It Loud event.

Lucky audiences had a chance to sing-a-long with Ms. Sheryn Regis

The partnership became more personal through Alpha 2’s Sing With Me feature. One audience member was invited to sing side by side with Regis, turning a product demonstration into a rare fan moment and capturing what karaoke has always done best: turn the audience into part of the performance.

That is why the partnership feels natural: Platinum Karaoke has spent 25 years giving Filipinos a stage at home, while Sheryn has spent more than two decades giving them something to aspire to on it.

A new anthem and a wider stage

Sheryn Regis joins Sing It Loud hosts Nicole Hyala and Jasper Tiongson, together with the HYPE dancers, in launching Platinum Karaoke’s new jingle through a dance performance.

Platinum Karaoke’s jingle launch culminated in a high-energy mob dance that took over the Market! Market! Activity Center and extended to the surrounding floors overlooking the event area, bringing the crowd together for the Sing It Loud finale.

Sing It Loud also launched the new Platinum Karaoke jingle, anchored on “Sing it loud, feel the vibe,” “Dito lahat, bida ka na,” and “Real Karaoke. Real Joy. Deserve mo ang saya.” The event turned the song into choreography, crowd participation and a mass dance finale led by Regis, Nicole Hyala, Jasper Tiongson, Lukas and HYPE.

Lukas also performed his own live set, while PK Voice Grand Finalists Trixie Dayrit, Alquin Gutierrez, Karla Rodelas and Rosalyn Mejica each took the stage before coming together for a group performance. Their appearance previewed the PK Voice Grand Finals on November 21, with final venue details to be announced through Platinum Karaoke’s official channels.

Lucas Garcia takes the stage at Platinum Karaoke’s Sing It Loud event with a performance of Queen’s iconic “Bohemian Rhapsody.”

PK Voice Grand Finalists Trixie Dayrit, Alquin Gutierrez, Karla Rodelas, and Rosalyn Mejica come together onstage to perform Jessie J’s “Price Tag” on a Platinum Karaoke system during the Sing It Loud event, ahead of the PK Voice Grand Finals on November 21.

Nicole Hyala shifts from hosting duties to the spotlight as she performs the Tambalan favorite “Mahal Kita Kasi” at Platinum Karaoke’s Sing It Loud event.

Not just hosting the Sing It Loud event, Jasper Tiongson also took the stage to perform his first single, “Tunay Na Ikaw.”

The event also showed how Platinum Karaoke extends the sing-along across different spaces — from Modern Karaoke and Party Speakers such as Alpha 2 and LX15 to portable PK Audio products like Roadie and Apollo. Platinum Karaoke also offers a wide range of microphones with zero mic delay and rich echo and reverb, giving singers a more immediate and fuller vocal experience.

The Alpha 2 Experience Area

Platinum Karaoke and PK Audio products are available nationwide through leading consumer electronics retailers and major e-commerce platforms, including Lazada, Shopee and TikTok Shop. For product information, store details and updates, visit www.platinumkaraoke.com.

Platinum Karaoke brandstores are located at SM Makati; Vista Mall Bataan; Lucky Chinatown; Vista Mall Taguig; Ayala Malls Marquee, Pampanga; Ayala Malls Market! Market!; Venice Grand Canal; Robinsons Starmills, Pampanga; Pacific Mall, Lucena; and Robinsons Lipa, Batangas.

Follow Platinum Karaoke on Facebook at Platinum Karaoke, Instagram at @platinumkaraokephofficial, and TikTok at @platinumkaraoke.ph.

About Platinum Karaoke

Platinum Karaoke has been part of Filipino music and celebrations for 25 years. Its portfolio spans Modern Karaoke and Party Speakers, a wide microphone selection, and PK Audio portable products. The brand is part of Vismay International Corporation.

October 27, 2026

Sheryn Regis

Platinum Karaoke brings together a 25-year music legacy, an eight-song Sheryn Regis showcase, a new jingle and the next generation of PK Voice Grand Finalists

On a night built around singing, Platinum Karaoke found a fitting voice for its next chapter in Sheryn Regis.