Thursday, July 7, 2011

John Lloyd Cruz and Angel Locsin Find The One for Head & Shoulders


The World’s No. 1 Anti-Dandruff Shampoo, Head & Shoulders, recently launched the new Anti-Hairfall For Him and For Her variants, specifically designed for the varied hair and scalp needs of men and women.

At the press event held at the Mandarin Oriental Hotel, famous celebrity tandem John Lloyd Cruz and Angel Locsin got up close and personal as they shared their thoughts on finding The One. The popular on-screen duo definitely stirred up excitement with their answers and chemistry with one another. They also shared how they knew Head & Shoulders was The One for them.

Head & Shoulders For Her

For Angel Locsin, The One is something that has stood the test of time, “Alam kong it’s The One pag ayaw ko nang magpalit and happy na ako. Lahat ng sinabi niya, lahat ng pangako niya, ginawa niya. Consistent. (I know it’s The One when I don’t want to switch and I’m happy. All that he says and promises, he does. Consistent.) ” Angel credits her famous, beautiful locks to the one hair care brand that she has trusted for so long, “6 years na ako loyal sa Head & Shoulders because it really works for me. (I have been a loyal user of Head & Shoulders for 6 years already because it really works for me.),” enthuses Angel.

Angel stresses that while a dandruff-free scalp that’s also free of hairfall is important to both girls and guys, soft and beautiful hair is also a primary concern for women - “Yung hair natin, I feel, mas high maintenance compared to guys. So kailangan talaga natin gumamit ng products na makakapagpatibay at makakapagpaganda ng hair natin. Kaya naman Head & Shoulders has always been The One for me. (I feel our hair is more high maintenance compared to guys. That’s why Head & Shoulders has always been The One for me.)”

Head & Shoulders Brand Manager, Carla Sia explains “As women style their hair more, female hair is more prone to breakage and hairfall, This is why we formulated the Head & Shoulders Anti-Hairfall For Her product specifically for women. It still targets dandruff effectively but with more conditioning to give women’s hair the care it needs to prevent breakage and hairfall.”

Head & Shoulders For Him

Angel’s on-screen tandem, John Lloyd Cruz, on the other hand, describes The One as something that sticks with you through your toughest moments. “Ako, I’m ok to go through several changes in life. Kasi you find out what you want and what works for you. Kaya naman I try to find the best one out there for me, one who will stick with me through thick and thin. Pag nagkulang, palitan. Pero pag tama, commit! (For me, I’m ok to go through several changes in life. You need to find out what you want and what works for you. That’s why I try to find the best one out there for me, one who will stick with me through thick and thin. When it comes up short, switch! But when it’s right, commit!)” For the Philippines’ box office king and the latest convert to Head & Shoulders, it was about finally finding The One product that effectively addressed his primary concerns – hairfall and dandruff. “In the past when I used this other shampoo, yung hair ko, all over my hands. But now, I couldn’t be more confident. Head & Shoulders definitely removed my dandruff 100% and reduced my hairfall by 95%,” says John Lloyd. 

As guys usually have shorter hair, regular shampoos for women have too much conditioning that weigh down short hair and make it limp.  It is also easier for sebum to reach hair tips in shorter hair. With the increased oil, the scalp is more prone to dandruff and itching and the constant scratching can cause hair breakage and hairfall. The new Head & Shoulders for him has optimized conditioning levels combined with the HydraZinc technology to target the dandruff and while helping guys keep a grease-free, volumized mane of hair.

Head & Shoulders – the Scalp Care Expert




 “Men and women have different hair needs and hair routines – which is why Head & Shoulders designed these shampoos to target these varied concerns.  But they also have a common concern – hairfall. What most people don’t know is that hairfall can actually be caused by dandruff! So we are happy to present this new collection which targets common hair problems of both men and women like hairfall and dandruff, while still meeting their separate needs,” says Sia.

Head & Shoulders also went one step further in promoting right scalp care by teaching guests the Head & Shoulders Scalp Massage – a massage designed by Mika Takahashi, P&G Scalp Expert from Japan. “This massage is designed to stimulate the blood circulation of the scalp and allows the roots of the hair to receive nutrients quicker,” explains Dr. Jasmine Karsono, Principal Scientist of Head & Shoulders. "It’s an easy scalp-care tip or routine one can do at home.”

Head & Shoulders Anti-Hairfall For Him and For Her, especially when partnered with the scalp massage, will remove 100% dandruff[1] and help reduce hairfall by up to 95%[2], leaving you with a healthy scalp and beautiful hair!

John Lloyd and Angel have found The One for them, only by trusting The World’s Number One Anti-Dandruff shampoo.

    JULY 6, 2011  "PRESS LAUNCH"



Angel Locsin, John Lloyd Cruz and  Dr. Jasmine Karsono




The lucky event guests who won massages from the celebrity tandem











3 comments:

leslie said...

nakaka miss ang immortal. salamat sa commercial ng head & shoulders. nakitang muli si angel at john lloyd.

Anonymous said...

patiently waiting for that movie to be directed by Cathy Garcia Molina

feashason said...

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