Saturday, September 17, 2011

Alveo Land Unveils a New Tower of Cosmopolitan Living - The Lerato



The Lerato has been anticipated to complement the dynamic Makati lifestyle with its amenities and retail establishments. The development will boast of well-designed amenities that create a balance of features defining the cosmopolitan lifestyle, including a music and theater room for a night of leisure, and a landscaped roof deck to see the astounding views of the Makati skyline. Outdoor amenties,on the other hand, like the adult and kiddie poll areas, open lawns and a jogging trails, will cater to those in search of more active pursuits.  

Alveo Land Unveils a New Tower of Cosmopolitan Living

When Alveo Land first introduced the residential concept of The Lerato at the northern side of the Makati Business District (MCBD North,) it brought with it the ideals of a lifestyle strongly anchored on retail ease and convenience.

Now, a little over a year since its launch, ALVEO is now unveiling its second tower—a 24-floor building set to mirror the same ideals that its predecessor introduced, while, strengthening the retail component built within The Lerato’s unique masterplan.

The Lerato is the residential ideal that has risen from this concept—and when its first tower was launched in 2010, it marked the steady fruition of Ayala Land’s vision to define an integrated live-work-play lifestyle for its denizens.
With 91% of Tower 1 already sold out, the launch of Tower 2 is a clear demonstration of the demand the real estate market has for residential options within this burgeoning district. 

“From the beginning, The Lerato was envisioned and designed to converge residential and commercial elements, reflecting and complementing the creative and dynamic feel of the MCBD North,” says Jennylle Tupaz, Alveo Land’s Group Head for Project Development. “As part of its masterplan, the ground floor of the development will be designed to house a diverse mix of retail and dining options that adds to the equity of this booming cosmopolis.”

Shops at The Lerato will be a multifaceted locale, home to quaint boutiques and specialty dining destinations that are complemented by a variety of galleries, art spaces and lush green parks. It will showcase 2,800 sq.m. of diverse retail discoveries, inherited from the creative energies surrounding this district. Reminiscent of The Shops at Serendra -- a prominent lifestyle district by Ayala Land at Bonifacio Global City – the project aims to provide its future residents with the ease of having access to shops and restaurants and being adjacent to Makati’s independent art, music, and lifestyle scene.

The Lerato has been anticipated to complement the dynamic Makati lifestyle with its amenities and retail establishments. The development will boast of well-designed amenities that create a balance of features defining the cosmopolitan lifestyle, including a music and theater room for a night of leisure, and a landscaped roof deck to see the astounding views of the Makati skyline. Outdoor amenties, on the other hand, like the adult and kiddie pool areas, open lawns and a jogging trail, will cater to those in search of more active pursuits.
 
indeed, as the northern district carves a niche for itself in the city, The Lerato will redefine cosmopolitan living in the country’s most prominent business district.

Alveo Land Corp. sets the benchmark for innovation in Philippine real estate today. Armed with sharp foresight, unparalleled excellence and total commitment, Alveo Land finds the means to provide the most innovative homes,and looks for ways to make you live well. For more information, visit www.alveoland.com.ph, email info@alveosales.com.ph or call (632)848.5100 (Metro Manila) and 1-800-10-8485100 (outside Metro Manila).

     SEPTEMBER 14, 2011  "MEDIA LAUNCH"

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