Monday, June 4, 2012

Philippine Fashion Week Holiday Season 2012: Jag Jeans Fever

     Philippine Fashion Week Holiday Season 2012: Jag Jeans Fever




JAG’s Holiday 2012 show in Hall 1 of the Mall of Asia SMX Convention Center last May 25, 6:00 pm.


JAG launches itself into a new campaign, the Free Speech campaign, with one goal in mind: re-introducing itself into the market and putting more effort into communicating with the younger, fashionable generation. JAG tapped into their roots as a denim brand and revived their most iconic packaging: their first logo from 1976, Jag Red.