Colt 45 unleashes the Colt 45 Beer Angels
For
real men who know what real strong beer is, there is only one premium roasted
malt beer that’s specially made to suit the every man’s taste - Colt 45. Now
brewed with triple hops to enhance the popular drink’s signature strength,
taste, and aroma, Colt 45 brings a stronger, better-tasting hit to any drinker
- and the fun is just starting.
Highlighting
its improved three-hop formulation, Colt 45 recently launched its latest
campaign featuring the Colt 45 Beer Angels: Bela Padilla, Denise Laurel and
Cesca Litton, three special agents on an important mission. With their
steaming-hot looks, cunning wit and feisty demeanor, the Angels are tasked to
make men out of boys with the new Triple Hops-brewed Colt 45.
“Our
new campaign unveils the Beer Angles who are out on a special mission to let
real men experience the unique taste and kick of premium roasted malt and
triple hops-brewed strong beer. With the help of our the Colt 45 Beer Angels,
Colt 45 is set to fire up the drinking scene around the country,” says Asia
Brewery Beer Marketing Manager Greg Anonas.
The Angels
Beer
Angel Cesca Litton represents the Nugget hop, which brings balance to the beer.
As a sports newscaster, radio DJ and showbiz correspondent, she exudes attitude
and intelligence and is always where the action is. Aside from her appearances
on TV, Cesca also leads an active lifestyle with sports such as surfing,
football, as well as other activities men thought were solely theirs such as
sport shooting and playing video games. Seeing herself as “one of the boys,”
Cesca is a fearless femme fatale with stunning looks and a magnetic personality
that can capture every man’s fancy -.
Actress
Denise Laurel is the Magnum hop personified, bringing out the oozing flavor of
real strong beer. The face of unbridled love in TV’s Pintada, Denise makes men swoon over her gorgeous looks. But
there’s more to this Angel than just her undeniably bewitching physique, as she
also possesses a keen intellect to compliment her singing voice that can make
romantics out of the toughest of men.
Finally
there is Bela Padilla, the Beer Angel who carries the essence of Colt 45’s
Haller Tau hop that brings out its signature aroma. A certified head-turner
with tempting curves and a beguiling come-hither appeal, Bela creates an air of
passion around her. With razor-sharp wits and a heavenly face, she radiates
irresistible beauty without effort. Bela perfectly is the epitome of Colt 45’s
Beer Angels.
With
the perfect balance of beauty, brains and talent, the Beer Angels are the
perfect ambassadors of the brand as they embody the qualities men look for in
the perfect beer.
“We’re
very flattered to be representing one of the best-tasting real strong beers in
the world; its new triple hops really make the difference in taste. I made sure
to bring in a little bit of that feisty flavor during our TVC shoots to make it
even more exciting,” Denise Laurel says.
Outspoken
Bela shares, “We’re very thrilled to be chosen as the Angels. Colt 45’s new
triple-hop formula is a blast in itself, and with this tour in the works it
feels like we’re in for a great ride. Everyone should really breathe in the new
enticing scent of Colt 45,” she says.
Cesca
also expresses her admiration for their team: “The three of us make a good team
and we do have great chemistry on and off-screen, and I’d like to think that
I’m the one who balances out every one’s personalities. We’re also all
fun-loving girls who always bring out our best game, so guys out there should
watch out for us as we go all over the country to make everyone experience
great beer.”
The beer-lover’s dream drink
Like
the Beer Angels, Colt 45 is a first-class blend of three beer hops, magnum,
nugget and haller tau, brewed to perfection. Magnum enhances its flavor, haller
tau provides its sensational aroma, and nugget balances all the elements to
provide beer lovers the premium beer drinking experience. It also boasts of
premium roasted malt that brings out its authentic beer taste and high-quality
flavor that real men look for. At 7.2% alcohol volume, Colt 45 provides the
most intense hit in the strong beer market.
With
its enriched formula that’s set to provide the ultimate strong beer experience,
Colt 45 is the country’s first premium roasted malt beer that’s triple hops
brewed to deliver the extreme kick, taste, aroma and balance no other strong
beer brand can provide.
Watch
out for exciting events and tours as the Beer Angels bring Colt 45 to every
beer joint in the country. Colt 45 is now available for drinkers 18 and above
for only P16 in stores nationwide.
AUGUST 22, 2012 "MEDIA LAUNCH"