Wrangler - Find Your Edge
August 2012, Philippines – Wrangler leads
you to explore a boundless adventure with a new-found freedom and energy by
introducing its new advertising campaign, “Find Your Edge – Boundless Traveler”
in the Fall/Winter of 2012.
The Boundless
Traveler demonstrates a free spirit on the open road who knows no boundaries.
It is about exploring, feeling alive, going on adventures, and embracing
unlimited possibilities.
The Wrangler
Fall/Winter 2012 campaign is the story of two people who travel together from
morning till night. Fuelled by the adrenalin rush of discovery, they are always
on the move and eager to explore their next destination with functional yet
edgy outfits for every journey.
It begins with the colors of sunrise – a
gradient of colors from red, orange to blue – inspiring the journey. Early
Risers travel in style and comfort with bright-colored tops and lightweight
denim bottoms, which evoke a modern vintage look. Layer with scarves and
jackets to serve as protection throughout the travel.
Modern, functional and utilitarian outfits are
the best companion on the way to the Boundless City. Throw on a cape or a
jacket, with details such as zips and strings, in navy blue, viridis and biking
red. Pair them with Wrangler’s packable reversible series, cargo shorts, organic
denim and acid wash jeans.
As evening unfolds, neon lights start to
dominate the city at Midnight. It’s time to dress up, hit the road and party
with hints of metallic and shimmer to stand out from the crowd.
Anchored by its denim heritage, Wrangler aims
to create contemporary outdoor looks fit for travelers.
Check out the Wrangler Fall/Winter 2012
collection at Wrangler boutiques and leading department stores nationwide!
August 29,2012 "Fashion Show" at Robinson Manila
