Police
celebrates 30 years in eyewear
Commemorates
anniversary with K-Pop Collection and brand ambassadors
2013 is a
special year for Italian lifestyle brand Police as it celebrates 30 years of
fashionable lifestyle accessories. Founded in 1983, Police has made a name for
itself in providing cutting edge eyewear such as the iconic blue tinted mirror
sunglasses. Included in Police’s line of lifestyle essentials are its roster of
watches, jewelry, leather goods, perfumes and apparel, thus cementing its
status as a reputable lifestyle brand.
“For 30
years, Police has maintained its tradition of producing trendy, high-quality
eyewear and accessories. For its anniversary, we continue this tradition by
introducing a brand new line that evokes style and attitude, two qualities that
can be found in all of our products,” remarks Police Brand Manager Stefano
Bozzo.
30 years of Police: a look back
 |
| Global brand ambassadors Bruce Willis |
Bozzo shares
that since the inception of Police in the early 1980’s, the brand has
introduced iconic styles that crossed borders and represented generations. One
of these styles, introduced in the late 1980’s, was the double profile glasses,
a unique design with a square and classical shape which embellished the frontal
part of the face.
 |
| Global brand ambassadors George Clooney |
The style was
followed in the early 1990’s when Police introduced the rock and roll lifestyle
and urban fashion to its line of eyewear. In 1993, Police made another splash
with the introduction of the iconic blue mirrored lens. The style became a
great success and continues to be popular today.
 |
| Global brand ambassadors David Beckham |
Hollywood
picked up on the Police lifestyle trend in the late 1990’s and early 2000’s.
Global brand ambassadors such as Bruce Willis, George Clooney, David Beckham
and Antonio Banderas brought their own unique appeal to Police. The youth also
became a focal point of the brand, when Police launched its Be Younique
campaign in 2010.
 |
| brand ambassadors such Antonio Banderas |
From iconic
aviators to trend-setting blue tinted eyewear, Police is continuing the trend
by riding on the K-Pop wave. From TV dramas, Korean music, food and fashion,
it’s no doubt that K-Pop is here to stay. Bozzo reveals that together with
Police’s 30th anniversary, the brand is set to introduce the Police K-Pop line.
The line pays
homage to Police Eyewear’s best-selling blue-tinted sunglasses, the S8299 model,
which features a metal frame and polarized mirror lenses. The Police K-Pop Line
updates the best-selling look with new colored lenses while adding a
sophisticated look and feel.
Tapping local talent
 |
| David Guison, Roxanne Barcelo, Will Devaughn |
Following the
footsteps of popular Police brand ambassadors, Police has also tapped three
local talents to represent the Police lifestyle in the Philippines. Bozzo
reveals that these three ambassadors were selected as they embody what Police
is all about. Young, cutting edge and adored by many, actor Will Devaughn,
actress Roxanne Barcelo and top male fashion blogger David Guison were tapped
to be the new faces of Police.
“This year
and for the last 30, Police has been committed in producing eyewear that isn’t
just an accessory, but a lifestyle essential that transforms a person’s look
and enhances facial features while protecting the eyes. It is through cutting
edge eyewear that Police helps individuals showcase their unique style, no
matter their personality or taste,” concludes Bozzo.
PHOTO GALLERY : November 12, Police Celebrates their 30th years in K Pub Restaurant BGC. The event hosted by KC Montero. Also Introduced new Ambassadors , Roxy Barcelo, Will Devaughn and David Guison.
| Roxanne Barcelo, Will Devaughn |
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