Sunday, December 8, 2013

Dawn Zulueta Launches of New American Heritage Kitchen Line Collection

American Heritage Launches a New Dawn of Kitchen Line Collection




It truly is a dawn of a new day for American Heritage, the makers of quality kitchen appliances.

With over 30 years of cooking innovative ideas for the Filipino homemakers, it is now set to add flair and style to its brand through the launch of its newest kitchen appliances line called, Simply Dawn Collection, delicately handpicked by no less than one of the country’s iconic actresses, Dawn Zulueta. The launch is set today, December 6, at the SM Mall of Asia-Music Hall.

Dawn Zulueta

The collaboration celebrates the tradition of American Heritage in offering stylish and quality kitchen wares and appliances that include essential cooking gadgets, such as its new fashionable cordless kettles, energy-saving oven toasters, thermostat food makers, silicon made pressure cookers, and high-efficiency desktop hot and normal water dispensers.

According to Grace Godoy, Marketing and Corporate Sales Head, Zulueta is an epitome of a modern-day woman, that despite her demanding schedule, she is still able to fulfill her role as a mother to her two kids, Jacobo and Ayisha, as well as a loving wife to her husband, Congressman Anton Lagdameo, Jr.

“Dawn’s versatility as a working mom makes her the ideal woman to represent our newest line of all-around kitchenware. She does it all, which makes people wonder how she is able to balance her work and family life,” Godoy said.

She added, “She is beautiful, smart, and not to mention, fashionable, which represents the core image and the new creative direction of American Heritage.”



 Admittedly, Dawn didn’t know how to cook before she got married. She was once quoted as saying, “When I was still single I didn’t really know how to cook. I didn’t have time to learn because I would just sleep or relax after work.” 

But married life changed all that. Now, she cooks for her kids and husband. Family favorites include French fries for her husband, fried chicken and burgers for her son, and stir-fried vegetables, which she said is her favorite dish to cook.

Dawn Collection

Cordless Kettles in Black Tie

Cordless Kettles Red Tux


Included in the new appliance collection is the latest set of colorful yet sophisticatedly designed cordless kettles (available in Black Tie, Green Eye, Red Tux, Bubble Gum Latte, and Raspberry Mocha) and energy-saving, nutrient-saver pressure cookers that are polished with aluminum body.



Waffle Maker


Also adding variety to the new line is Simply Dawn’s sandwich, hotdog, and waffle makers, which are all equipped thermostat controlled heaters and easy-to-clean non-stick heating plates with power on and ready indicators.

Indeed, Dawn’s newest venture in the world of kitchen appliance brings to the market a line that is ideal for all the Filipino mothers and aspiring chefs who only want the finest kitchenware that would showcase their culinary prowess.

The American Heritage’s Simply Dawn Collection by Dawn Zulueta-Lagdameo will be available in all leading appliance centers nationwide.

Chef Ramil Del Rosario and Dawn Zulueta

Chef Ramil Del Rosario and Dawn Zulueta