Philippines’ Next Top Model signs up OPPO as
phone partner
18 February 2017 – In a gala held at City of Dreams Manila, mobile technology brand OPPO
announced that it will be a major sponsor of the Philippines’ Next Top Model
(PNTM): High Street, the latest incarnation of the model search’s Philippine
franchise.
“America’s Next Top model was a worldwide sensation
that several countries had their own edition of the internationally renowned television
contest. We are proud to be part of this show’s new Philippine edition,” said
OPPO Philippines Brand Marketing Manager Stephen Cheng. “Like the brand’s
collaboration with the team behind America’s Next Top Model, we hope to be just
as successful here in the country.”
“This is also an opportunity for us to show the
other side of the OPPO brand which puts prime on fashion and lifestyle,” he added.
OPPO was the official partner of America’s Next Top
Model (ANTM) Cycle 22, which aired in 2015. Contestants were given selfie
challenges involving the camera features of the OPPO R7 and R7 Plus: Beautify,
Double Exposure, and Panorama.
While the phone for the upcoming PNTM cycle is yet
to be revealed, OPPO announced that it will sign up the show’s top three models
as online influencers.
America’s Next Top Model premiered in May 2003.
Tyra Banks, the show’s creator and executive producer, served as the head judge
for 22 cycles. The model search aired semiannually until 2012, and then
annually in 2013, the year British singer and actress Rita Ora replaced Banks
as the head judge.
The Kapatid Network, which aired two seasons of
Asia’s Next Top Model, announced auditions in early January this year after
acquiring production and airing rights. Former Binibining Pilipinas-World
Maggie Wilson will head the panel of judges that will choose the winner among
24 contestants.
Other judges will include celebrity stylist Rain
Dagala and Professional Models Association of the Philippines President Raf Kiefer.
PHOTO GALLERY :
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