“You’re not you when you’re hungry!”
said Lizette de Guzman, National Sales Manager of MARS Philippines
SNICKERS® today launched its newest
campaign In the Philippines, dubbed “You’re not you when you’re hungryTM,” a concept
which was developed behind universal insights that hunger makes a person weak
and behaves differently, ultimately affecting the people around us and our
performances. The campaign runs simultaneously in two other countries, Malaysia Singapore
“You’re not you when you’re hungryTM” is another
innovative ad campaign that brings out the benefit of SNICKERS®, especially for
the Filipinos; that it is a substantial bar that combats hunger to keep you
going while satisfying their sweet tooth,” explained Lizette.
Gracing the launch at the SM Mall of Asia Music Hall
are Azkals Skipper Aly Borromeo,
Striker Phil Younghusband, and Midfielder
James Younghusband, as they can very well attest to how as
an athlete, they need their bodies to be at the optimal condition to perform at
the highest level.
“Crammed with roasted peanuts, caramel, nougat and coated
with milk chocolate, SNICKERS delivers a delicious and substantial chocolate
bar that combats hunger to keep you going. These have been the reasons why
SNICKERS® has remained one of the planet’s favourite treats. In Philippines Philippines
The campaign hits the Philippine shores
with the launch of a new television commercial (TVC) and an online contest.
About
the online contest
From April 1 to May 15, 2012 , the SNICKERS® “You’re Not
You When You’re HungryTM”
online contest will see all three countries—Philippines Malaysia Singapore
The country with the highest number of
participants will win six months supply of SNICKERS® for a prominent football
club or team, while the other two countries will win three months supply of
SNICKERS®, also for a prominent football club or team.
Participants will also stand a chance
of winning prizes for themselves. Four Special Prize winners from each country
will be selected based on the most creative entry photo, each will receive a
combination of USD300 cash and 100 bars of SNICKERS®.
At the end of the contest, a Grand
Prize winner will be selected for each country. These ultimate winners stand to
fly to Poland
"As the saying goes, ‘A hungry man is an angry man.’
So don’t let hunger turn you into someone else. Just let SNICKERS® perform its
way in satisfying your hunger and keep you going. But most importantly, to let
you be your usual self again,” said Lizette.
APRIL 13, 2012 "MEDIA LAUNCH" at SM MALL OF ASIA