BEYOND REASON: OAKLEY
BREAK ON THROUGH
Putting style and function at optimum level is the mission of
one of the well-known eyewear brands in the world—Oakley.
Redefining Optics
Technology At Its finest
Oakley’s High Definition Optics encompasses a wide range of tests
to make sure its consumers get the optimum performance lenses. These tests
include the clarity test which measures how distinct and sharp an image appears
when viewed through a lens, where in Oakley’s HDO maintains clarity at greater
viewing distances.
The Scope Machine lets you see for yourself the quality of the eye
wear you use, giving you the perfect eyewear every time. The refractive
power test which measures how lenses magnify images, Oakley’s HDO offers the
highest possible level of optical fidelity by virtually eliminating distortion
caused by magnification. And lastly Oakley’s HDO tops the prism test that
measures how ordinary lenses bend light and make objects appear shifted from
their position.
Offering Polarized, Hydrophobic, Photochromic and RX Sun lenses,
Oakley makes sure to give you eye protection that fits your active lifestyle.
Push The Limit
Expanding to more than just a fashion eyewear accessory,
Oakley features high-quality clothing and accessories for the sports enthusiast
who loves the water.
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| Oakley Blade II Boardshorts |
The latest evolution of a revolutionary design, BLADE™ II BOARD
SHORTS bring world-class technologies to the best surfers on the planet. To get
the most out of a wave, you need to be quick, agile, flexible, focused with
comfort, powered with endurance, and aware of what your muscles are doing.
BLADE II delivers it all with authentic Oakley innovation.
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| Oakley Flash Boardshorts |
Here’s performance and style that marks you as the alpha in your
pack of surf hounds. FLASH BOARD SHORTS are made of O Stretch ripstop, a
material with all the comfort and free movement that champions demand. This
board short stays lightweight because it’s engineered with Hydrofree technology
to minimize water absorption with their latest innovation Hydrofuse™ to weld
them with durability. Standard features include venting, a pocket with a
waterproof zip, and screen printed graphics for a look that carves new
territory.
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| Oakley Short Sleeve Ellipse Rashguard |
You need a quality rashguard between you and your board, not to
mention the occasional jellyfish. Unless you want to look like a billboard for
skin medication, get the ELLIPSE SS RASHGUARD. It’s made with movement-freeing
stretch and flatlock seams that stay out of your way. It dries damn quick,
blocks blistering UV, and carries a look of sinister performance.
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Oakley Hypercoil LX
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With decades of surf lifestyle in our heritage, we take sandals
very seriously. HYPERCOIL LX is proof. It puts together premium materials and
technologies with a look that’s a new classic. The strap is coated leather, and
under the foot, this sandal offers the cushioning and long-haul comfort of Red
Code™ technology with precision-tuned shock absorption. It’s also engineered
with heel & arch support, a high-traction outsole of Oakley Unobtainium®
rubber, and moisture wicking with Microban® odor control. If you live in
sandals, HYPERCOIL™ LX makes life very comfortable.
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Oakley Operative Slide
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OPERATIVE SLIDE puts a soft-touch polymer strap above your foot,
and shock-absorbing EVA beneath it to ensure all-day comfort while Microban®
keeps things fresh by attacking the microbes that cause odor. With its strap
detailing, this is a slide sandal that hones an edge on your casual approach to
the season.
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Oakley Crankcase
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CRANKCASE® signifies an attitude of urban style that isn’t forced
with flash or business. Crafted with metal and laid down on earstems with sculptural
cutaways, this feature continues the fluid lines of the lens orbital’s to wrap
around the sides of your head with a comfortable Three-Point Fit that keeps the
optics precisely aligned.
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Oakley Bathroom Sink Pack
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We call it the BATHROOM SINK PACK but don’t get the idea it’s for
your grooming stuff. The zip on the side lets you access a padded sleeve that
fits most tablets and e-readers, as well as some 13-inch laptop models. An
organizer panel puts a muzzle on life’s chaos, and the pack’s lid has a
dedicated pocket for your media player, complete with soft-brushed lining and a
port for your headphone cable. The outside is also rigged with D-ring &
hook tie downs, rings for attaching things, and aggressive styling that makes
ordinary backpacks look like they should have sewn-on kitties.
The KITCHEN SINK BACKPACK offers every conceivable innovation,
from a mobile phone pocket to a padded sleeve that holds a laptop up to
17". The top storage compartment is compression molded to protect eyewear
— or use it for a media player and take advantage of the headphone port. Cable
zipper pulls let you add a lock to secure the main compartment. The mid-body
access flap includes an inner organizer, and a compartment at the bottom has
drainage ports for wet or soiled items.
Play Up Your Swing
Oakley proudly presents their latest accessories and items from
Oakley Golf to keep you looking stylish as you put your way around the greens.
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| Oakley Short Sleeve Grid Polo |
The Oakley GRID POLO is crafted with mesh panels to let your
underarms breathe, and O Hydrolix™ to manage the moisture of perspiration. It
also offers antibacterial action, UV protection, and freedom of movement. We
let our own devious designers polish off this polo with screen printing for a
fresh look.
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– Oakley Short Sleeve
Engineered Polo
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A lot of science went into making the ENGINEERED POLO, especially
with resilient stretch, anatomical seams for the right fit and feel, and the
all-day comfort of moisture management. This golf-optimized polo is made of
polyester pique that has a soft cottony feel.
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| Oakley Cipher |
Oakley CIPHER™ is the lightest performance golf shoe in the world
and is also the first ever with NanoSpike™ technology that allows your feet to
be closer to the ground, ensuring better balance with a lower center of
gravity. The idea is to minimize weight to reduce fatigue, improve flexibility,
free movement, reduce heat retention, and maintain uncompromising durability.
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Oakley Radarlock Path
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Engineered to meet the uncompromising demands of world-class
athletes, RADARLOCK™ changes the game with a new definition of performance with
its revolutionary eyewear that lets athletes
take full advantage of Oakley’s wide array of performance lenses, thanks to an
ingenious invention called Switchlock™ Technology that makes lens changing fast
and hassle-free. It lets you adapt your vision for any environment and keep up
with changing light, and all lenses are optimized with the unrivaled clarity
and impact resistance of High Definition Optics® (HDO®).
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Oakley Rider Golf Bag
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The game is about attitude, and that goes right down to your golf
bag. We gave the RIDER BAG an Oakley pro design to put you in the right mindset
and keep everything organized and handy. It’s made to ride well on golf carts,
and we engineered a Red Code™ strap that specializes in cushioned comfort.
The gear works of performance machines blend the elegance of
precision with the art of kinetics. Oakley GEARBOX™ is inspired by that
intricate beauty, and the craftsmanship that makes it possible. This timepiece
salutes mechanical engineering with the precision of Swiss movement in a
sculpture of stainless steel.
The inspiration for Oakley MINUTE MACHINE watch was something that
leaves its mark. Ultra-lightweight metal was used to create the micro
adjustment links, and optimized comfort is given by adding self-lubricating
thrust washers. A true Swiss Made Chronograph with 13-jewel movement, it has
the ability to measure cumulative time, intermediate time and split time.
Live Life To The Extreme
With Oakley Active Lifestyle
Amp up your daily and sportswear with Oakley Active Lifestyle
which features top of the line items that will help you gear up for that much
needed training.
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Oakley Deviation
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The stone-cold cool of vintage aviators now has the heat of Oakley
attitude. DEVIATION™ pours classic styling into a lightweight frame of C-5™
alloy with a unique square lens shape and the all-day comfort of sure-grip Unobtainium®.
Premium optical technologies are paired with a look that strafes past the
ordinary and lets originality fly solo.
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| Oakley Short Circuit Pack |
Pack up in style with Oakley’s range of bags. We sized the SHORT
CIRCUIT PACK for short sessions and engineered it with a Red Code™ back panel
and shoulder straps to keep you supremely comfortable without restricting
movement. If you’re addicted to the melee of mayhem thrills, you need a
mid-sized hydration pack to get through those longer sessions. Our MID CIRCUIT
PACK holds 100 ounces of refreshment along with your tools, helmet, media
player and eyewear. It’s designed to stay comfortable because it has a Red
Code™ back panel and shoulder straps that cushion you while freeing your
movement with articulation. For a pack that goes from bike commuting to a full
day on the hill, Oakley’s Full Circuit Day Pack is the best choice as it has
places to stow or lash your helmet, pads, media player, shades, and even your
H2O reservoir. For urban excursion, it holds laptops up to 15", and reflective
bits help keep you visible at night.
The square version of our icon is reserved for lifestyle designs
inspired by our action sports athletes. Wild style helps them get their game
face on, but when it’s time to unwind, they hit life with a clean and
uncomplicated approach. The SQUARE ME TEE carries the unique emblem to respect
their smooth attitude, and the combed cotton has some smoothness of its own.
A slide sandal is a whole different attitude, and SUPERCOIL™ 4
SLIDE makes sure that attitude gets the comfort it deserves. This sandal
carries a clean, pure look that stays true to Oakley style while giving you Red
Code™ shock absorption, a technology that proves we spend an insane amount of
time innovating footwear. Microban® antimicrobial treatment slays odor-causing
microbes while the water-shedding liner wicks away perspiration. When gravity
messes with you, you’ll appreciate the grip of the Unobtainium® rubber outsole.
Even with this much style, you would have to take a chain saw to
SUPERCOIL 3 if you wanted to see the real beauty. It’s called Red Code™ and
it’s inside. Oakley RED CODE™ foam rebounds slowly like memory foam as it shapes
itself to every contour of your foot. Combined with the rest of the midsole, it
offers attenuated shock absorption and plush comfort. This sandal also comes
with Microban® antimicrobial treatment and an UNOBTAINIUM® rubber outsole that
grips the ground for sure footing.
Our heritage in surf lifestyle demands the best, and that’s why
Oakley PRIME™ is crafted with a soft genuine leather liner and a premium
full-grain & nubuck leather strap. The footbed has textured foam with Red
Code™ technology for optimal cushioning and long-haul comfort, and beneath it is
an anatomically molded foam midsole to match the contours under your foot.
Combine all that with a high traction Unobtainium™ outsole and you’ve got a
design that stomps on ordinary sandals in style.
Go out in style and experience life to the fullest only with
Oakley.
APRIL 27, 2012 "MEDIA LAUNCH"
