Ipanema takes Go-Getters to the
Urban Jungle
Last May 8, 2012 world-renowned Brazilian
flip-flop brand, IPANEMA took style
animals to an unforgettable experience out in the wild when it transformed the Bonifacio High Street into a mystical
urban jungle where IPANEMA’s sassy new collection was paraded.
The IPANEMA Urban Jungle
Runway Show was a night of
fun and true enchantment; a sheer moment to captivate the Metro’s style stars
through fresh, animated pieces that capture that jovial spirit unique to the
IPANEMA brand. True to
the happy and exotic vibe of the beaches of Brazil the brand has been known for
since it has established itself back in 1971, the IPANEMA designs featured a
refreshingly distinct mix of bright colors adorning striking and bold prints as
well as vibrant and unique design patterns.
Phoemela Baranda |
Enchong Dee |
The runway event
witnessed the gathering of fiercest go-getters of the land. Popular celebrities
and top models in the name of Enchong
Dee, Phoemela Baranda, Ornussa
Cadness, Mia Ayesa, Peter Norrdell,
among others, graced the occasion and spiced up the night channeling their
inner fashion animals. No other moment seemed more apt as the night was
dedicated to unraveling the fabulous “fauna” of new IPANEMA flipflop styles through
a numinous, story-telling fashion show featuring jungle creatures that embody the
diverse tastes and characters of today’s stylistas.
What
exactly unfolded during the roaring runway show? A jamboree of mystical animals
which included the playful and graceful dolphin; the sleek and agile “Jacob” of
the land: the wolf. Also making his
regal presence felt was the king of the jungle, lion with its powerful and intimidating stance. Completing the
fashion soiree was the vibrant and sophisticated peacock; the soaring eagle
with its potent sexual energy; the meek and mild gazelle that represents those with laid back taste; the sexy and
imperial snake; the eye-catching ostrich; the zebra which dons its uniqueness in every possible way; and the
funny and quirky caterpillar, which
transformed into a glamorous butterfly as its fellow animals strutted
their way into the urban jungle, a place where there is boundless freedom to
express one’s definitive flair and need for comfort. Indeed, it was a runway
spectacle like no other.
The
Urban Jungle Fashion Show is IPANEMA’s way of celebrating unique individuals who
take on everyday determined to conquer the world and stand out. It’s a toast to
go-getters who own their unique style and never compromise on getting what they
truly desire.
IPANEMA has truly
been a bastion for flipflops not only in Brazil, but around the globe as well.
Its long history speaks not only of reliability and high quality performance
and service, but of innovation, and continuous improvements in styles and
designs as well. These fab sandals pride themselves with the
supreme ease and comfort they provide to every foot with soles that are sublimely soft and perfectly padded.
Joseph Marco |
With this exciting
event marking a new era in the brand’s history, we are invited to make our
fashionable mark at the urban jungle and spoil our sole with IPANEMA.
For more
information, visit the IPANEMA Philippines official Facebook fan page (www.facebook.com/IpanemaPhilippines).
MAY 8, 2012 "FASHION SHOW" at Bonifacio High Street