Sunday, May 20, 2012

Lactum 3+ & 6+ have built the 100% Panatag World



Lactum 3+ & 6+ Builds a 100% Panatag World


Makati, Metro Manila (May 9, 2012) – Lactum 3+ & 6+ have built the 100% Panatag World as a one-of-a-kind event visiting various malls in the Metro that is dedicated to helping moms raise 100% nourished kids. Because Lactum understands moms when it comes to the nourishment of her kids, this event offers her tips, techniques and tools that will help them make their child be 100% nourished. The 100% Panatag World is in line with Lactum 3+ and 6+ latest offering, where the New Lactum 3+ and 6+ were launched with a high source of Appetite Support Nutrients.


Mead Johnson Nutrition (MJN) Philippines General Manager and President, Paul Richards said, “At certain stages, children are difficult to feed and sometimes, they are just plain picky which can cause them to miss out on important nutrients. Lactum 3+ and 6+ never stops looking for ways to help moms nourish their children and this new innovation is a testament to the commitment. New Lactum 3+ and 6+ with Appetite Support Nutrients is a high source of Iron, Zinc, Folic Acid, Thiamin and Vitamin B12 to help ensure that your child gets adequate amounts of these nutrients.”


The various activity areas further educate moms on Appetite Support Nutrients with the help of our panatag mom, Judy Ann Santos-Agoncillo.  Moms are given a demo on food styling, recipes and tips that show creative ways of making their kids eat fruits and vegetables as well as creative ways of enjoying Lactum 3+ & 6+ at the Nutrition Tips & Techniques Demo Area, in partnership with Smart Parenting and Yummy magazine. They can also consult licensed nutritionists on proper balanced meal for their children, using the food pyramid as standard, at the Meal Plan Workshop. And as an invitation for moms to become part of the community of panatag moms, they are encouraged to visit the Facebook Registration Area featuring Lactum’s fanpage and its promos online.


The 100% Panatag World is not only for moms but also for children. The kids can enjoy different nutrition games at the activity booths where they could play the wire maze game, creative food styling games and enjoy the kiddie ball pool at the Fun & Games Area. Kids can also enjoy drinking nutritious and delicious Lactum 3+ & 6+ at the Milk Station while moms can purchase them at the Selling Area. To top it all off, both moms and kids are entertained with educational production numbers at the Entertainment Area wherein the main show features Judy Ann Santos-Agoncillo, our 100% Panatag mom.

Judy Ann Santos-Agoncillo

In the coming weeks, Lactum is reaching out to even more families as it takes the 100% Panatag World to different malls in Metro Manila. Catch the next stops of the mall tour during the following dates:
Puregold Caloocan
June 2-3
Trinoma Mall
June 16-17
CSI Dagupan
June 23-24
Puregold Tanza
June 30-July1
Robinsons Novaliches
July 7-8
Ever Commonwealth
July 14-15
Waltermart North Edsa
July 28-29
               *Judy Ann on selected dates and venues
Other dates of the mall events are posted on the official Facebook fan page of Lactum 3+ & 6+ at http://facebook.com/LactumPhilippines. Moms can also visit its official website at http://100panatag.com.

MAY 19, 2012   "MEDIA LAUNCH" at SM Megamall