Fearless in High Definition
The Launch Premiere of Olay Conversations with Boy Abunda
Cognizant of the ever-changing and stressful times which cause women’s skin to age faster than before, Olay recently launched several new and improved anti-ageing products under its Total Effects and Regenerist range. Changes in lifestyle and societal trends, globalization, financial pressures, relationship and career stress have resulted in an upsurge in stress levels with a significant impact to skin ageing.
Interestingly, many women assume their skincare products are not working because they are not seeing results fast enough, but the research shows that their products may not be completely to blame. As skin ages and its cellular energy decreases it also diminishes its stress-response ability, its metabolism, and women see a slowed response to anti-ageing treatments.
Justin Lladoc, Olay Brand Manager, explains, “This is why we have launched the upgraded Olay ranges which have Olay’s highest-ever level of anti-ageing ingredients, delivers accelerated anti-ageing results and some products have dual fairness and anti-ageing benefits. We want to help women challenge what’s possible in anti-ageing and be their ally in fearlessly facing all the stress and challenges that come their way.”
Olay Conversations features remarkable, fearless women who have gone through exceptional experiences which many other women can relate to, and shows how these women faced them with extraordinary courage, strength and beauty. Guests at the premiere witnessed candid, raw accounts by Denise Laurel and Mons Romulo about their experience which the brand believes will inspire other women to discover their own physical and inner beauty in their personal experiences.
“ For several decades, Olay has been the ally of women no matter what age. Olay recognises that every woman faces dauntless challenges, adversities and ever-changing needs in every life stage,,” says Lladoc. “We want to help them meet these needs and lessen their fears and worries because they can count on the best products innovations with accelerated and long-lasting results. We hope we can help women face anything life has to offer and inspire them with the stories on Olay Conversations” Llladoc explains.
Actress Denise Laurel is Abunda’s first guest, who spoke about an unplanned pregnancy that threatened her acting career just when she was at her peak. “I knew getting pregnant was teaching me something. It was teaching me to be an adult,” Laurel tearfully but braveley told Abunda in the webisode. She shared the difficult decisions she had to make at the time, and the trust and support she received from the family who expected her to always “be the best.” Laurel now lives with simple gratefulness, to which she credits her constant glow. “It’s because I’m complete. I am so thankful for what I have and treasure that even more now. Everyone accepted me and I accept myself,” she smiled.
In the second webisode, Mons Romulo bares the pain she went through at the end of a 21-year marriage. “I thought I was the ugliest person in the world. My self-esteem was so low,” she recounts to Abunda. The webisode is riveting; Romulo’s narrative takes the viewer through difficult emotions even while she shared them with grace and composure. She claimed her strength at the end of her ordeal, “I knew myself already. I knew I could take anything the world throws at me. I have no more fears.” When complimented by Abunda on her beauty, she replies, “I am beautiful because of the pain I went through. I am taking care of myself better now because I’m much happier today than I ever was before.”
Bea Alonzo, Crickette Tantoco and Priscilla Meirelles were also present at the premiere, inviting guests to view their upcoming Olay Conversations webisodes which will follow in March 2013.
Viewers can watch Olay Conversations trailers and full episodes on www.youtube.com/OlayPH, starting with Mons Romulo’s episode on February 17. New episodes will be shown bi-weekly.
Episodes can also be viewed on olay.com.ph, which features the brand’s new e-commerce capability so women can now conveniently purchase products online and find out more about the different Olay products available for every skin type.
FEBRUARY 13, 2013 "MEDIA LAUNCH"
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