Avon celebrates 35 Years of Making Lives More Beautiful here in the Philippines

AVON GOES ON AN ADVENTURE BEYOND DREAMS THROUGH ITS BEAUTY BREAKTHROUGHS FOR 2013 

Beauty ambassadors Ruffa Gutierrez, Zia Quizon, and Georgina Wilson join the company for women in celebrating 35 years of making lives more beautiful for Filipinas

For more than 125 years, Avon, the leading global beauty company, has reached out to women across the globe in more than 100 countries, through approximately 6.5 million active and independent Sales Representatives.

Here in the Philippines, the company for women has touched the lives of Filipinas nationwide, dedicating its efforts to making their lives more beautiful—for the past 35 years.

“This year, as we celebrate our 35th year, we look back to all our successes in the past, and use these successes as our inspiration to move boldly into the future, step into an adventure beyond dreams. The adventure of making those dreams, more than ever, come true for women, every single day. Through our best-in-technology, best-in-value beauty products, through our meaningful earnings opportunity, through the causes we champion,” says Bob Briddon, Avon Senior Vice President and President for Asia Pacific and Philippines.

At its recent launch event and celebration party, Avon gave everyone an exciting preview of what the beauty giant has lined up for the first 4 months of the year. The occasion took guests on a surreal adventure that not only creatively presented the company for women’s impressive line-up of offerings, but also let them experience it firsthand.

A soft sensation on your face, love in every shade, a whiff of fragrance, a taste of something good for you, and a glowing transformation welcomed everyone at the experiential display which gave a glimpse of things to come and signaled the beginning of the adventure. The atmosphere was an interplay of light and dark, and a combination of elements and highlights that underlined its dreamlike quality.

A little girl flying to the moon, butterfly dancers, violinists playing a poignant melody, a grand carousel, a magician, guests walking through low-lying fog, and lots of balloons to take you on a flight of fancy – Avon
went beyond dreams to bring its latest beauty breakthroughs to reality for everyone.

Breakthrough anti-aging product Anew Clinical Pro Line Corrector with A-F33 keeps Ruffa Gutierrez young and beautiful 

After a highly successful UK launch that earned it positive reviews and a waiting list of over 60,000 women vying to get first dibs on it, the announcement of Avon’s new Anew Clinical Pro Line Corrector with A-F33’s arrival in the Philippines also had beauty experts, editors, and bloggers eager to see the wonders of this revolutionary skincare product for themselves. 

The global beauty brand’s newest breakthrough product is considered a new gold standard in anti-aging. Unlike other leading anti-aging ingredients, A-F33 is designed to intercept collagen blocking and help release untapped collagen to have that faded look of deep wrinkles. 

A-F33’s anti-aging treatment also contains a Nobel Prize-winning formula that shows transformative results fast. Publications in the UK, such as the Daily Mail, have reported that with the anti-wrinkle cream being so effective, many women have opted not to go under the knife for cosmetic enhancement. 

Here in the Philippines, Ruffa Guttierez, beauty ambassador of Avon’s newest skincare product, was the first to say that it really works. Citing A-F33 as one of her secrets to staying gorgeous and maintaining her beauty queen stature despite her work’s demanding nature, “Avon’s Anew Clinical Pro Line Corrector with A-F33 works like a dream for me. I’ve seen my wrinkles fade in just 7 days!” she says. “It really is a facelift in a jar!” 

Anne Curtis gets her beautifully colored, enticingly soft, and Totally Kissable lips from Avon 

Take it from Avon Color endorser and beauty ambassador Anne Curtis to know which lipstick can give you beautifully colored lips that’s enticingly soft, too. Infused with fruit enzymes and a blend of natural oils, Totally Kissable Lipstick boosts lips’ moisture by more than 100%. Nourishing avocado and coconut oils work to soften the surface of the lips, while Avon’s innovative triple-action smoothing complex further conditions and moisturizes.

Together with the launch of Totally Kissable Lipstick early this year, Avon and Anne Curtis also declared the first-ever National Kiss Day, which was held in February 16, two days just after Valentine’s Day. Anne encouraged her fans to blow kisses to those entire dear to them, as a way to remind their friends and family that love itself, and not just the occasions inspired by it, is worth celebrating every single day. 

Singer-songwriter Zia Quizon reveals her indulgent Sweet Honesty Moments 

From the signature scent of Avon’s iconic Sweet Honesty perfume, comes a new variant with a captivating fragrance: Sweet Honesty Moments. Fusing together fresh essences of citrus, cassis, pomegranate, muguet, jasmine, lilac, musk, sandalwood, and cedar wood, the result is an enchanting floral scent that celebrates the unforgettable experience of patiently awaiting and finding true love. It's a message of hope and optimism for true romantics who are looking  forward to that unexpected moment finally sweeping them off their feet. 

Singer-songwriter Zia Quizon, the fragrance’s endorser and one of Avon’s newest beauty ambassadors, has expressed her love for Avon’s iconic perfume, and has even made a song inspired by it and her own Sweet Honesty Moments. “I’m a fan of romance and the little moments that come with it, so the new Sweet Honesty Moments is actually perfect for me,” she shares.  

 Avon Life Boost supplement is actor Xian Lim’s secret to good health 

Along with Avon’s already impressive lineup of beauty and skincare products, the brand is slated to launch a supplement line that offers balanced dosages of nutrients powered by nature’s antioxidants, called Avon Life Boost, so that everyone can achieve beauty and wellness from within. 

Avon has chosen actor, model, and health buff Xian Lim as the endorser for Avon Life Boost. Because of the nature of his work, Xian makes the extra effort to stay fit and healthy so he can endure the long hours and still perform well, and Avon Life Boost allows him to live the kind of healthy lifestyle he wants to achieve. 

Avon Life Boost offers a variety of supplement choices depending on your nutritional needs including, ActiVit to help your body generate energy; Defense-C, chewable, orange-flavored Vitamin C tablets which help improve your immunity; Natur-E for that fresh-looking skin naturally with Vitamin E; and Calci-Plus which offers healthy essential nutrients to give you stronger bones. 

Top model Georgina Wilson glows with Avon’s Skin So Soft Soft and White Glutathione Whitening Renewal Hand and Body Lotion 

Avon’s best-selling lotion, Skin So Soft, gets an enhanced formulation with new variant Skin So Soft and White Glutathione Whitening Renewal Hand and Body Lotion, designed to rejuvenate and renew dull skin and lighten dark spots caused by ageing and overexposure to the sun.

With the infusion of Glutathione—a powerful anti-oxidant that controls and helps decelerate active melanin production that causes dark brown pigments, stimulate skin renewal, and restore damaged skin cells, and Avon’s patented skin tone-enhancing formula, Skin So Soft Glutathione Whitening Renewal Hand and Body Lotion improves the skin’s complexion and texture for a visibly healthier, softer, smoother look.

It has a lightweight, moisturizing formula that’s easy on the skin, suitable for daily use, and is  infused with Meadowfoam Oil that has musky-floral scent which luxuriously envelopes the skin with essences from crisp green apple, soft amber, warm musk, and clean fresh wood.

Commercial model, ‘it’ girl, and VJ Georgina Wilson, known for her fair complexion and glowing white skin is Avon’s beauty ambassador for this new Skin So Soft variant. “I use Skin So Soft Glutathione Whitening Renewal Hand and Body Lotion because I instantly see and feel the difference—only after three days, my complexion became visibly whiter. Plus, I just love how my skin feels!”

Avon celebrates 35 Years of Making Lives More Beautiful here in the Philippines, strengthens its commitment to provide women with the best in beauty products, unparalleled earning opportunities, and to causes that safeguard the well-being of women, such as the Kiss Goodbye to Breast Cancer and the Speak Out Against Domestic Violence campaigns. Learn more about Avon Philippines at www.avon.com.ph.

FEBRUARY 27. 2013  "MEDIA LAUNCH"