“When it comes to bringing magic on and offscreen, John Lloyd is everyone’s go-to leading man,” said Magic Marketing Director Chris Fernandez. “We feel that he can even take it a step further by turning the mundane into something magical for just about anyone.”
The campaign is all about experiencing the unexpected and being swept away by those delicious little moments that just drop in out of the blue, and turn your ordinary day into something magical.
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| John Lloyd Cruz Endorser of Magic Flakes |
One evening, while waiting for her Cebu Pacific flight to Hong Kong, OFW and mom Ma. Luisa “Malou” Alicaway found herself sitting beside a handsome and familiar man, who offered her Magic Flakes while he chatted away. It took her a few seconds to realize that everyone in the pre-departure area was watching as John Lloyd Cruz tried to strike up a conversation with her.
Malou couldn’t help but blurt out “Makita lang kita masaya na ko, Magic na eh! (“Just seeing you already makes me happy. It’s already Magic!”)
Before they parted ways, the charming actor awarded her with a special gift: a “Kabuhayan Package”, which consisted of P50,000 worth of Universal Robina Corporation (URC) products.
“Alam ko ang storya mo (“I know your story”),” he told her.
The whole encounter left Malou teary-eyed and nearly speechless. “I have no words to express how thankful I am to URC for giving me something I never even asked for, much less expected,” she said.
Having worked abroad in several countries like Dubai, Taiwan and Oman for about a decade, Malou revealed that going overseas for a job is the best way for her to support her four children, two of whom are still in school.
A few days later, the URC team visited the Alicaway home in Quezon province to deliver the Kabuhayan Package.
Manny, Malou’s eldest son, shared that the Kabuhayan Package wasn’t just any kind of blessing¾it was exactly what they needed to bring back their once-thriving sari-sari store, which had to be put out of business after their dad’s accident.
“We wanted to give the campaign another dimension by taking it beyond TV. We wanted it to touch the lives of actual people, so we’re bringing the magic to other areas in Metro Manila,” said Chris. “Who knows… one of these days, you might just bump into Magic and John Lloyd in your neighborhood or workplace.”
A three-year tandem
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| John Lloyd |
“This is my third year with Magic and it’s such an honor to be with the brand for this long,” he revealed. “I’m pretty excited about this campaign because the concept is really engaging and fun. Finding nice little surprises in your everyday routine can really be magical.”
He added, “And bringing the campaign to life by taking it to different places in the city is a really great thing.”
With Magic’s latest campaign, more Pinoys around the metro can look forward to experiencing magic in their day-to-day lives.
JULY 5, 2013 "PRESSCON" at Xian Tian Di, Crowne Plaza, Ortigas
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| Magical Moment with John Lloyd Cruz. I won 10k gift certificates from Robinson Group. |
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| My Lucky Charm. |
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