Winning over a country didn’t stop them from creating product innovations. In more recent years, the company has introduced Coco Jam, Chocolate Peanut Butter, and Crunchy Peanut butter to cater to the new generation. But creating product innovations wasn’t enough.
After half a century of building their brand through product excellence, they realized the time was right to take on a new venture. Lily’s is now on the verge of launching a campaign that will take the brand to further heights of excellence. They’re kicking it off by bringing in a mother-and-son tandem – Daniel Padilla and mom Karla Estrada as endorsers.
The campaign is all about the bond people share whenever they experience a love na walang katulad. A love that you can only find with someone you’ve known for a long time. A love that will make you say, “Ikaw lang talaga, Lily’s.”
JULY 5, 2013 "MEDIA LAUNCH" at 55 Event Place
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