Daniel Padilla and mom Karla Estrada as endorsers of Lily's Peanut Butter

Over the past 60 years, Lily’s Peanut Butter has grown to be a traditional staple of Filipino households. The pioneering name in the industry has become synonymous with taste and quality. Made with all-natural ingredients, Lily’s Peanut butter has a distinct sweet-creamy taste well-loved by Filipinos. And with Zero Cholesterol and Zero TransFat, it has won, not just the palates, but the hearts of its loyal consumers.

Winning over a country didn’t stop them from creating product innovations. In more recent years, the company has introduced Coco Jam, Chocolate Peanut Butter, and Crunchy Peanut butter to cater to the new generation. But creating product innovations wasn’t enough.

After half a century of building their brand through product excellence, they realized the time was right to take on a new venture. Lily’s is now on the verge of launching a campaign that will take the brand to further heights of excellence. They’re kicking it off by bringing in a mother-and-son tandem – Daniel Padilla and mom Karla Estrada as endorsers.

The campaign is all about the bond people share whenever they experience a love na walang katulad. A love that you can only find with someone you’ve known for a long time. A love that will make you say, “Ikaw lang talaga, Lily’s.”

JULY 5, 2013  "MEDIA LAUNCH" at 55 Event Place