VITRESS TIME TO SHINE

  

   Vitress takes hair to the next level of shine


Beautiful hair is what women strive for, yet it’s not so easy to
achieve. It all starts with the right shampoo and conditioner--but
the path to crowning glory does not stop there. Good thing there’s
now a product that helps you to achieve beautiful tresses beyond
your typical shampoo-and-conditioner regimen—Vitress Leave-On
Hair Cuticle Coat.

Vitress Leave-on Cuticle Coat is a special blend of silicones that lightly
coats and seals every hair strand. Simply place a small amount on your palm,
spread evenly onto hair and immediately transform dry, dull, hard-to-manage
hair to smooth, silky and shiny tresses.

Cuticle Coat Specialized

It has three specialized variants:

Vitress Instant Relax Cuticle Coat works best for those who have curly and
wavy hair. This product is best for taming unruly hair and giving it a naturally
straighter look.
For dry, damaged hair, try Vitress Hair Repair Cuticle Coat. It protects the
hair from the bad effects of chemicals used in dyeing, perming, and other hair
treatments.
If you are scared of heat styling but would love to try different hairstyles, use
Vitress Heat Protect Cuticle Coat. It protects hair from the harmful effects of
frequent curling, ironing or blow-drying so you can wear all the hairstyles you
want!

Vitress Leave-on Cuticle Coat is available in handy on-the-go bottles that
you can bring and use anywhere, anytime, all the time.
Vitress products are available at department stores, supermarkets, and drug
stores nationwide.
Make your hair more beautiful anywhere, anytime with Vitress—for your next
level of shine.
  
    Solenn’s secret to shiny, beautiful hair

WE PRACTICALLY SEE HER EVERYWHERE. French-Filipino
model and actress Solenn Heussaff is set apart from other stars
today because of her natural beauty as well as her aura that
exudes class and intelligence.
Aside from being a sought-after print and commercial model, she’s also
a fashion designer; a professional make-up artist; a painter, singer and actress as well. Nowadays, she’s busy with her recording contract with MCA Universal, her movie contract with Regal Entertainment and a contract with TV network GMA.
Solenn, who is now a certified television and movie star, wears a different look
in all her appearances—from sweet and shy to fabulously chic. There’s one thing that’s constant to Solenn every time we see her: her flowing, darkly ravishing tresses with that intense shine. What’s Solenn’s secret to beautiful hair, anyway?

Shiny, smooth, manageable
Solenn reveals that she now uses Vitress Hair Cuticle Coat after discovering
that it keeps her hair shiny, smooth and more manageable. She adds that
beautiful, healthy hair that radiates that intense shine is important for
someone in her profession.
“What I like best about Vitress Hair Cuticle Coat is that it gives me instant,
intense shine anytime, anywhere. Whenever there’s a fashion show, a
pictorial, taping or a film shoot, I need to get that intense shine as fast as
possible. Vitress does the job for me, instantly, in every situation,” she
explains.

Perfect spokesperson
According to Joanna King, Vitress Brand Manager, Solenn Heussaff is the
perfect spokesperson for Vitress because her lifestyle shows the importance
of caring for one’s hair.
“Solenn doesn’t even have to say a word. All that people have to see is how
smooth, shiny, manageable and healthy her hair is. She simply has this
gorgeous head of hair that everyone wishes they had,” says Joanna.
Vitress Hair Cuticle Coat is available in handy on-the-go bottles—so you can
use it anywhere, anytime, all the time. Vitress is available in department
stores, supermarkets, and drug stores nationwide.
Make your hair more beautiful anywhere, anytime with Vitress—for your next
level of shine.

     JUNE 15, 2011  " PRESS LAUNCH"