TOMS GIVE FAIR

Let's all get together for the TOMS GIVE FAIR on December 4, Sunday at 10am-4pm at the Trinoma Park, 4th Level,Trinoma Mall. Do some Holiday shopping at the first-ever TOMS Pop-Store in the country and, treat yourself to all the wonderful activities TOMS has lined up for you to enjoy a fun-filled family friendly day. It's their way of saying thank you and getting everyone into the Holiday Giving Spirit. Give Joy, Give TOMS.


     NOVEMBER 29, 2011  "PRESS RELEASED"

Firefly Lighting at the SM Mall of Asia

Over 100,000 Bulbs Lights Up the Country’s Most Energy Efficient Christmas Tree

As a season that’s overflowing with pyrotechnics, over-the-top lighting, moving displays and decorations, and power-consuming celebrations, Christmas has got to be one of the biggest carbon-emitting holidays of the year. But it’s so easy to get caught up in the spirit of the season that very few start considering its implications on the environment. 

It doesn’t take a rocket scientist to figure out that the world needs to cut its carbon emissions. But how exactly can you keep carbon emissions at a minimum without having to sacrifice the festive spirit of the season? 

This is what Firefly Electric and Lighting Corporation (FELCO) seeks to do. As part of the holiday festivities, Firefly Lighting lighted up its energy efficient Christmas tree for the fourth year at By the Bay, SM Mall of Asia with the aim to remind the public that celebrating the holidays can be done with greener, more sustainable lighting technologies. 

The Most Energy-Efficient Christmas Tree in the Philippines

Dubbed as the most energy efficient Christmas tree in the Philippines, it was illuminated with more than 100,000 Firefly LED bulbs with the total energy consumption equivalent to two small window-type air-conditioners at two horse powers each. Shared Jhie Greenwood, FELCO Marketing Manager, “Firefly’s LED Christmas tree uses the latest lighting technology which is 5 times more energy efficient compared to the regular incandescent bulb."

” A Firefly LED light bulb consumes around 24 pesos a month – an amount that’s 7 times less than what’s consumed by an incandescent bulb,” said Jhie. She added that LED can save up to Php150 per bulb a month.

Aside from LED being energy efficient, it is also suitable for “green” building projects because it contains no mercury components and is proven to withstand impact, vibrations and disruptions. Furthermore, Firefly LED has a longer lifetime of 30,000 hours (equivalent to 6.8 years of continuous use) compared to the 1,000 hours of the regular incandescent bulb.

Winter Wonderland: A Tree Lighting Concert

At the Winter Wonderland: A Tree Lighting Concert, guests enjoyed attractions such as the Inflatable Basketball, Balloon Darts, Snow Cones, Snow Blizzard Chamber, and the Snow Photo Booth. A Yuletide concert featuring The CompanY, the country’s renowned vocal ensemble; The Whiplash, one of the most sought after dance groups in Philippine entertainment today; and young theatre artist, Angia Lauren of Trumpets also performed live before the Christmas tree lighting.

By adopting Firefly LED Technology as a solution, FELCO hopes that the Filipino public will be aware that there are greener options available. “Firefly believes that LED is the light source for the future. We believe that using LED products will have a profound impact on energy-saving efforts and become a catalyst in our drive to save our planet for the next generation. With this in mind, we invite everyone to bring their family here at SM Mall of Asia to view this season’s Firefly eco-Christmas tree which will be showcased from today till January,” ended Greenwood.

 NOVEMBER 26, 2011  "FIREFLY LIGHTING"

"Celebrations by Sharon" Home graced by the Megastar"

                              "Celebrations by Sharon" Home graced by the Megastar"

November 26 at the Event Center in SM Megamall.  Megastar Sharon Cuneta graced her very own home fair "Celebrations by Sharon" that is sure to give every homemaker a reason to celebrate the Holidays.

Sharon Cuneta

As early as 10 a.m. guests filled the venue and enjoyed the retail pf Sharo's signature products such as cookware and bakeware distributed by SM Homeworld natiowide; quality collections of kitchen appliances by American Heritage; baking mixes by Maya; specialty collection of bottled sauces, dips and spreads by The Merry Cooks Inc. and gift wrappers and scrapbook items by Filstar.

Sharon Cuneta inspired everyone, as she prepared dishes live, using assorted products from her collection. Suprise celebrity guests also jazzed up the celebration.

This event was brought to us by Mirage International Trading Corp., licensee for the Celebrations by Sharon Cookware and Bakeware in partnership with Homeworld at all Sm Department Stores.  The event is also in participation with Megastar's publication, "Sharon at Home Magazine," the Megastar's show on Lifestyle Network.

Celebrations by Sharons products are now available in stores nationwide.

     NOVEMBER 26, 2011  "Celebrate the Holiday season"

Primadonna newest endorser Anne Curtis

STEP INTO CHIC WITH PRIMADONNA   

The inner stylista comes out as Primadonna launches its newest collection and welcomes the future with a bright star, their newest endorser, Anne Curtis.

Armed with an eye for what cosmopolitan women want, Primadonna goes into full gear with a brand new vision in footwear fashion. With its distinct selection of on-trend pieces, Primadonna speaks to a variety of personalities, bringing to life the brand’s philosophy “Different Shoe for a Different You”. After all, living the Primadonna lifestyle is all about limitless fashionable choices.

Primadonna furthers its reign with no less than one of the most bankable actresses in the industry – Anne Curtis. A box-office hit not only in the big screen, Anne sets the bar with her diverse fashion sense. From modern classic to trendy beauty, she pushes the envelope and continues to surprise her millions of followers with every fashion choice making her a style chameleon and the true embodiment of the Primadonna aesthetic.

This time around, Primadonna also opens the Holiday season with their latest collection that perfectly marries form and function. Whether fierce or feminine, sexy or boyish, Primadonna’s got the right pair to create a whole new statement. Take your pick from four fabulous looks: edgy footwear to bring out your inner rock star; sweet styles to appeal to your girly side; androgynous looks that marry masculine and feminine; and sexy pieces with a retro-hippie feel.

Pair elegant wedges with a floral frock for a dressed-up daytime look or put on a comfy pair of printed flats to perk up a solid sheath. Or why not slip into a sexy pair of stilettos for a night out on the town. There’s just no limit to your sartorial choices!

The right combination of color and texture further defines your chosen look from neutral, dark, and bright colors at times combined with animal and floral prints.

It’s all about endless possibilities for the Primadonna. With their fab new collection, exciting campaign, and an endorser who could walk the talk, Primadonna is definitely set to conquer the pavements of fashion. Explore every facet of your own shoe style with a pair that truly defines your taste! There is sure to be a different shoe, for a different you!

     NOVEMBER 24, 2011  "MEDIA LAUNCH"

Marriott Hotel Manila celebrates the Annual Christmas Tree Lighting and Silent Auction

Marriott Hotel Manila celebrates the Annual Christmas Tree Lighting and Silent Auction last November 24, 2011. Hors d' Oevres with stageperformance by Resort World Manila European Dancers and the silent auction proceeds to benefit of the Habitat for Humanity.

Miss World 2011 1st Runner Up Gwendoline Ruais

 

      NOVEMBER 24, 2011  " CHRISTMAS TREE LIGHTING"