Primadonna newest endorser Anne Curtis

STEP INTO CHIC WITH PRIMADONNA   

The inner stylista comes out as Primadonna launches its newest collection and welcomes the future with a bright star, their newest endorser, Anne Curtis.

Armed with an eye for what cosmopolitan women want, Primadonna goes into full gear with a brand new vision in footwear fashion. With its distinct selection of on-trend pieces, Primadonna speaks to a variety of personalities, bringing to life the brand’s philosophy “Different Shoe for a Different You”. After all, living the Primadonna lifestyle is all about limitless fashionable choices.

Primadonna furthers its reign with no less than one of the most bankable actresses in the industry – Anne Curtis. A box-office hit not only in the big screen, Anne sets the bar with her diverse fashion sense. From modern classic to trendy beauty, she pushes the envelope and continues to surprise her millions of followers with every fashion choice making her a style chameleon and the true embodiment of the Primadonna aesthetic.

This time around, Primadonna also opens the Holiday season with their latest collection that perfectly marries form and function. Whether fierce or feminine, sexy or boyish, Primadonna’s got the right pair to create a whole new statement. Take your pick from four fabulous looks: edgy footwear to bring out your inner rock star; sweet styles to appeal to your girly side; androgynous looks that marry masculine and feminine; and sexy pieces with a retro-hippie feel.

Pair elegant wedges with a floral frock for a dressed-up daytime look or put on a comfy pair of printed flats to perk up a solid sheath. Or why not slip into a sexy pair of stilettos for a night out on the town. There’s just no limit to your sartorial choices!

The right combination of color and texture further defines your chosen look from neutral, dark, and bright colors at times combined with animal and floral prints.

It’s all about endless possibilities for the Primadonna. With their fab new collection, exciting campaign, and an endorser who could walk the talk, Primadonna is definitely set to conquer the pavements of fashion. Explore every facet of your own shoe style with a pair that truly defines your taste! There is sure to be a different shoe, for a different you!

     NOVEMBER 24, 2011  "MEDIA LAUNCH"