The Goldlilocks Bakebook Launch

THE GOLDILOCKS BAKEBOOK:

Best Loved Recipes and a New Chapter in the Goldilocks Legacy

The Goldilocks Bakebook was formally launched on November 10, 2011 at the Glorietta 5 Atrium in Makati City.  The event's host was Maricel Laxa-Pangilinan.  The launch was attended by Goldilocks founders Milagros Leelin-Yee and   Clarita Leelin-Go, Goldilocks Chairman Freddie Go Sr., Goldilocks President Richard Leelin Yee, Goldilocks Vice President Franklin Leelin Go, and other key Goldilocks executives.

Through the years, Goldilocks, the Philippines’ number one bakeshop, has been creating one sweet moment after another. Goldilocks’ Signature bakeshop favorites, such as fluffy mamon cheesy ensaymada, ever-soft chiffon cake slices classic polvoron and mocha roll, among many others, continue to please the palate and tickle the tastebuds of Filipinos here and abroad.

A true Filipino icon, Goldilocks has long accompanied each birthday, wedding, baptism, graduation, anniversary, or just about any get-together espousing a uniquely Filipino passion for delightful sharing and thoughtful giving through good food.

In the same manner, sisters Milagros and Clarita, and their sister-in-law, Doris shared a passion for baking, cake-decorating and cooking and opened the  first Goldilocks store along Pasong Tamo, Makati in May 1966. The two sisters pursued the same passion towards perfection, by carefully developing each Goldilocks recipe, and by building the company to what it is today.

In celebration of 45 Goldilicious years, Goldilocks writes a new chapter in its storied legacy – honoring its past while establishing a heritage for the future – through the Goldilocks Bakebook.

Clarita Leelin Go & Milagros Leelin Yee

The Goldilocks Bakebook is a historic collection of 108 recipes, 211 pages of eye-catching photos, and an overview of the company’s begginings. The bakebook took 7 years in the making, endless kitchen-testing, and the invaluable effort and dedication of a hardworking team in order to pass on a  priceless legacy to loyal Goldilocks consumers and followers. 

Freddie Go, Sr., Chairman of the Board of Goldilocks, envisioned and began the groundwork for this fitting tribute to Mrs. Milagros Yee and Mrs. Clarita Go. These two women have tirelessly and relentlessly pursued the perfection of each Goldilocks product, much to the delight of their loyal customers.

Flip through the pages of the Goldilocks Bakebook to discover recipes and make your own sweet Goldilocks moment, the ingredients towards building your own fairytale story.

Far from being just another recipe book or coffeetable book, The Goldilocks Bakebook is a unique recipe in itself, a product of love, devotion  and gratitude to millions of Filipinos who have made Goldilocks a part of their lives.

The Goldilocks Bakebook by Milagros Leelin-Yee and Clarita Leelin-Go (with Food Styling done by Chef Heny Sison and Food Photography done by Neal Oshima) is available in all National Bookstore branches, and select Goldilocks outlets.  

     OCTOBER 10, 2011 "BOOK LAUNCHING"

Maricel Laxa-Pangilinan

Dingdong Dantes

Maricel Laxa-Pangilinan & Dingdong Dantes