World-Class Hair Event by Pantene, The World’s No. 1 Conditioner

World-Class Hair Event by Pantene, The World’s No. 1 Conditioner

Pantene, the World’s No.1 Conditioner, lets women discover how to achieve world class hair that has 24-hour smoothness. With 80% more conditioning. Pantene gives women soft, smooth hair all day, everyday.

Held at the Loft Manansala in Rockwell, Makati last November 24, 2011, The World Class Hair Event was an exclusive hair show and workshop with international celebrity stylist and Pantene Ambassador Barney Martin.

Pantene – The World’s No. 1 Conditioner in the Philippines

With best Pantene conditioner formulation in the world to date, new Pantene Intensive Conditioners makes it possible to achieve the soft and smooth hair that celebrities and models alike always have. Pantene Brand Manager, Tristan Patricio shares, “Women around the world, including Filipinas, want soft and smooth hair. We found out that even though women start their day with soft and smooth hair, it becomes dry, rough, and frizzy by the middle of the day. These women need a conditioner that will give them soft, smooth hair all day!”

Pantene Intensive Conditioners has 80% more conditioning so that you can keep your soft, smooth hair down all day. “Pantene Conditioner has a powerful combination of Pro-V science, which is exclusive to Pantene, and enhanced conditioning ingredients, which create a protective layer for your hair. The result is soft and smooth hair that’s truly world-class,” added Tristan.

This latest offering from Pantene is sold exclusively in the Philippines – giving Filipinas the soft and smooth hair akin to world-class celebrities on the runway and the red carpet.

International Hair Master Barney Martin brings to life World-Class Hair

Barney Martin

To bring to life world-class hair, Pantene flew in internationally-acclaimed hair master and celebrity stylist Barney Martin to recreate timeless hairstyles – as well as give a sneak peek at some of the Spring-Summer 2012 (SS12) hair trends straight from the most prominent international runways.

The globe-trotting stylist has been at the forefront of styling for international titles such as  Vogue Australia, British Vogue, Harper’s Bazaar to name a few is undoubtedly a true world-class hair-master.  And for this hair-master, achieving world-class hairstyles is only possible by using a world-class conditioner like Pantene.

Barney Martin has styled the likes of world-famous celebrities such as Kate Moss, Drew Barrymore and Lily Cole. He adds our own top fashion bloggers and Pantene Ambassador Gretchen Baretto to his long list of clients as he styled and demonstrated how to achieve world-class hair with the World’s No.1 Conditioner, Pantene.

The exclusive Pantene hair show and workshop was participated by the finest and the most stylish bloggers on the fashion and beauty scene. They are proudly Filipina style bloggers who are at the forefront of international style and beauty trends with their own international following.

Camille Co is a model, entrepreneur and the Creative Designer of Coexist. Camille embodied the classic ‘smooth and sleek’ look – straight, frizz-free strands but with the right amount of volume.

Kryz Uy is a stylist, writer and So! FAB Brand Ambassdor. Kryz on the other hand was styled by Barney with the ‘braids’ look – definitely a timeless style made possible when using the right conditioner to ensure smooth locks amidst the braiding.

Laureen is a stylist and budding star of popular teleserye, “My Binondo Girl.” Barney did the ‘60s inspired’ style on Laureen – with the hair partially up but ending in shiny, slightly-curled waves. The 60s inspired look has been resurrected time and time again on countless covers and catwalks – and can only be achieved when the conditioner can protect the hair adequately from split-ends and damage.

Patricia Prieto is a celebrity stylist, soccer player and designer for her independent line. Patricia gave the audience a peek at an upcoming SS12 hair trend called ‘Modern Nostalgia’. The look has a retro mood inspired by the 50s, 60s and 70s but updated with playful details like texture dishevelement. With the styling involved here, quality conditioning is necessary to keep the style from looking unkempt! 

Gretchen Barretto

The hair show was culminated by Pantene brand ambassador, Gretchen Barretto – herself a known style maven. Gretchen’s signature raven locks were curled to perfection by Barney for the ‘Smooth Waves’ look. This look is all about effortless-looking smooth and shiny tumbling waves that are only possible when the hair is superior conditioning by Pantene Intensive Conditioners.

Gretchen Barretto

The glamorous Gretchen could only gush about being styled by Barney and Pantene Conditioners - “Pantene Conditioner is undoubtedly The World’s No. 1 Conditioner –Barney himself who has styled countless covers and runways trusts only Pantene. I’m thrilled to have been styled by an international celebrity stylist like Barney for tonight – but with Pantene Conditioner, I know I can get World-Class Hair with all-day smoothness everyday!”

Just like the top style bloggers and Gretchen, world-class hair and iconic hairstyles are possible for every Filipina with the latest Pantene Intensive Conditioners. With the World’s No.1 Conditioner that’s trusted by international hair masters, women can get runway and red-carpet worthy 24-hour soft and smooth locks.

Pantene Intensive Conditioner                SRP: Php119.00

Available in Hair Fall Control, Total Damage Care and Smooth and Silky variants

     NOVEMBER 24, 2011  "PRESSCON"