Sony Philippines Launches new line of Headphones with Endorsers Ely Buendia and Bamboo Manalac

Sony Philippines Launches its campaign Music Deserves Respect and their new line of Headphones with Endorsers Ely Buendia and Bamboo Manalac

Ely Buendia and Bamboo Manalac

MANILA, Philippines, 11, June 2013 – Sony, a leader in developing innovative consumer electronics, recently launched its campaign Music Deserves Respect via the introduction of their new MDR-1R and Extra Bass headphones.. The event dubbed as MDR sessions, brought together notable Filipino bands, musical talents and the who’s who in the Manila scene. Sony’s new headphones line includes the flagship models MDR-1R, MDR-1RNC & MDR-1RBT plus the extra bass variants MDR-XB920 and MDR-XB610. The former providing optimum sound quality, while the latter combine a deep, powerful bass with hip designs, to give customers a completely unique and authentic hearing experience. In tandem with the launch of Sony’s premium line of headphones, Filipino rock stars Ely Buendia and Bamboo announced their partnership as endorsers for these products. Both ambassadors are on a mission to tell their fans and consumers why Music Deserves Respect.

“The MDR-1R series, MDR-XB920 and MDR-XB610 are manifestations of our commitment to give music the respect it deserves. Music is a collaboration between an artist and his team and through these headphones, the sound of their hard work and commitment will clearly be heard,” said CJ Deacosta, Marketing Officer for Personal Audio, Sony Philippines Inc

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Says Assistant Manager Erica Dela Cruz: “we are pleased to have Ely and Bamboo on board with us on this campaign as it is relevant to their lifestyle as musicians. Both have established themselves as music icons here and around the world. They have dedicated themselves to providing good music to their listeners as a result of their hard work, passion and dedication. With our new headphones,, music lovers now have the opportunity to listen to music the way it was intended to be heard.”

Bamboo, when asked why he loves the Sony MDR headphones, said, “Every song deserves a chance to be heard and these days, we’ve unfortunately become part of a culture that listens to music through tiny speakers from a laptop or the likes of it. It’s important to understand how a musician’s hard work goes into the creative process. We work with a team, we collaborate to make the right lyrics but most importantly we make music the way we want it to be heard. Giving justice to music is giving justice to the artists’ hard work in the studio too. For this, you need the right headphones for the power, the drive, the warm sound, the tone, the extra bass and clarity because when you hear a song the way it’s supposed to sound, it’s great stuff.” 

“I’ve always been a Sony fan, because they make great products. Their headphones are well designed and easy on the eyes, as well as the ears of course. Sony puts a very high premium on quality and as an artist, I can appreciate that,” said Ely Buendia. 

“At Sony, we believe that comfort and premium design is just as important as solid sound quality. That's why our pressure-relieving cushions are tailored for your ears. They not only provide a comfortable wrap-around feel, but also help to seal in music, preventing sound leakage,” adds Deacosta.

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The MDR-1R, MDR-1RBT, MDR-1RNC, MDR-XB920 and MDR-XB610 headphones are true testaments of Sony’s expertise in audio technology. All models are already available in Sony centers and authorized dealers. For more information on Sony headphones, and endorsers Ely Buendia and Bamboo visit us at www.sony.com.ph

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