Taylor Lautner newest International Endorsers for Bench

Bench Goes For Actor Taylor Lautner

Bench sure knows how to surprise the local market with its lineup of international celebrity endorsers, welcoming Hollywood actor Taylor Lautner to the local fashion scene. Kids, teens, the young at heart, and all of Team Jacob will be delighted, no doubt.

 Taylor Lautner has appeared in films that have grossed over one billion dollars at the box office. He has been acting since he was 9 years old with movies like Cheaper by the Dozen 2, The Adventures of Sharkboy and Lava Girl, and the John Singleton thriller, Abduction. Lautner is best known for playing Jacob Black in the record breaking global phenomenon The Twilight Saga franchise based on the novels of the same name by Stephenie Meyer. He’s wildly in demand, and Bench is more than ecstatic to have Taylor Lautner come aboard and launch its latest collection this season.

Bench CEO and owner Mr. Ben Chan

Bench CEO and owner Mr. Ben Chan personally flew to LA with the team to welcome Taylor as its newest endorser. The campaign was shot in LA by photographer, videographer and director Anthony Mandler (who has worked with artists like Rihanna, David Beckham, Beyonce, Usher, Shakira, Taylor Swift, Nicki Minaj, and Justin Bieber). Taylor was styled by Samantha McMillen (included in The Hollywood Reporter’s list of 25 Most Powerful Stylists List).

The Collection

Saying goodbye to summer and transitioning into a new season calls for a wardrobe change. The next few months are full of change and this is the chance to combine pieces together into something sharp, comfortable, and flexible for work and play. Taylor Lautner does layering well with Bench pieces creating a smart casual look that’s wearable during weekdays and weekends. Fitted blazers can instantly dress up basic shirts. Cardigans are the perfect thing for layering during cold, rainy days and nights. For a preppy look, try on Bench’s pique shirts in an endless array of colors. Bench’s striped and gingham printed shirts can add instant style to denim jeans without too much effort. Taylor Lautner also wears the brand’s latest carrot chinos collection in shades of red, blue, and brown.

The local fashion label once again sets itself apart by adding leading actor, Taylor Lautner to their roster of high profile celebrity endorsers.

Presscon at Bench Tower BGC, June 19, 2013