AXE LAUNCH

Hot, Hot, Heaven On Earth

Eons ago, when all creation was young, immortal beings of unparalleled grace and beauty regularly went down from their heavenly abode and lived among the men of this world. Then suddenly they all departed this mortal earth, leaving behind monuments to their magnificence and reminders of days that men thought would never come again.

That is, until now.

Goddesses on Earth

Reprise the golden age of long ago, when the goddesses freely walked among us. Know what it was like to be in the presence of sheer beauty. These are women who are exceptionally hot, whose gorgeousness can only be described as otherworldly.

“There hasn’t been a night like this, where we are all fortunate to be graced with the presence of amazingly stunning ladies,” says Paul Diaz, Brand Manager for AXE. “The time is right for the goddesses to make a comeback.”

These AXE goddesses will dazzle everyone through a short fashion show, roaming the catwalk as they had roamed this earth back then. There might not be another moment in this lifetime where beings of such splendor can actually be seen, in the flesh! And we do mean, in the flesh. This is the time to bask in their presence, to see their faces, the glow in their skin, and absorb their auras, merely inches away from your own.

They will be looking for true hot-blooded males brave enough to stand in their midst. Are you one of them? Simply spray on some AXE Provoke, and shift the balance of power to your side. It will give you that extraordinary edge to help in stroking their desir

After the show, get down and party with the goddesses! Show us what you are made of—it will be a long night of excitement, guaranteed full of the hottest women you could ever hope to see in the city, courtesy of AXE Provoke.

     "MARCH 31, 2011 PRESSCON"