BLUED

                                           

Aspiring BLUED Stylepreneurs take the challenge

Dreaming of making it big in the fashion industry? Take your cue from The BLUED Project's aspiring Stylepreneurs, who show that success needs talent and creativity, as well as hard work and a passion for business.

BLUED, the country's premier purveyor of classic and timeless fashion, is almost ready to reveal its first batch of Stylepreneurs-fresh, young visionary entrepreneurs who have proven that, aside from having a keen eye for style and fashion, they also have the business savvy to market their and create business plans.

Launched recently at the Glorietta 5 Activity Center. The BLUED Project is the country's biggest inter-university design and marketing planning competition, tapping students from top colleges and universities in the country who want to launch their own fashion lines that incoporate the BLUED brand's basic, casual, and carefree style.

"The BLUED Project is an initiative to encourage enterprising students to design their own BLUED line and create a plan to market their ideas", said Chinky De Leon, Vice President for Marketing.

The BLUED Project culminating event will reveal which BLUED Stylepreneur hopefuls will be chosen to join an internship program under BLUED,  receive BLUED premium items, and most importantly, get a once-in-a-lifetime opportunity to launch their own BLUED collection.

Students from Southville International College, Lyceum of the Philippines University, Colegio de San Juan de Letran, and University of Santo tomas presented their integrated marketing communication plans and design proposals to a parel of judges composed of Brad Geiser, the leading social marketer in the Philippines and the managing director of GeiserMaclang Marketing Communication, Inc.; fashion maven Pam Gonzales, who has been in the industry for 10 years as a fashion PR consultant, celebrated young fashion designer and president of the Young Designer's Guild of the Philippines Louis Claparols; Jon Rojo, vice president for corporate Branding and communications of Bayan Telecommunications and newly elected president of the Philippines Association of National Advertisers (PANA); and fashion enthusiast, entrepreneur, and BLUED president Benzon Tan.

From these finalists, only one group will win the grand prize and get the chance to get a head start in the fashion industry courtesy of BLUED.

     "MARCH 24, 2011 PRESSCON"