Taste Trio and Sid Lucero make the perfect mix
Leading food and beverage manufacturer Universal Robina Corporation (URC) has found the best endorser for the delicious and convenient Great Taste Trio in no less than Sid Lucero, whose perfect mix of talents, looks and substance truly exemplifies the brand, landing him his first product endorsement.
Sid Lucero leads a charmed life. A third-generation scion of the Eigenmann acting family, Sid’s natural acting ability shines through in every performance. His role in Selda earned him a Best Actor nod at the 2008 Thessaloniki Film Festival, while his stint in the teleserye Dahil May Isang Ikaw garnered him an International Emmy nomination just last year. But Sid’s latest venture presents a side of him that fans rarely see onscreen: as himself, relaxing on a rare day off.
No, it’s not a reality show or celebrity mockumentary, it’s Sid’s first commercial for Great Taste Trio. “Sid was a natural choice for our brand,” says brand manager Janina Dizon. “He’s young and leads an active life with his acting career and different hobbies. Great Taste Trio provides the right mix of coffee, sugar and creamer that puts dynamic people like him in a good mood.”
“I’m really flattered that I was asked to endorse Great Taste Trio,” says Sid, who is no stranger to commercials. He first appeared in an ad when he was eight-years old, and intermittently throughout his college years; he also previously starred in a short film by veteran commercial director Jun Reyes. “It’s a lot more technical [than film],” Sid says, of acting for commercials, “but I enjoy it.”
The 30-second TVC, directed by Sid Maderazo, follows the young actor on his ideal day: lounging about his pad, doing tricks on his longboard, jamming with friends, and enjoying a hot cup of coffee. The ad captures Sid’s vibrant personality and multi-faceted interests, he even had some input on the set design.
“It was so much fun [shooting] this commercial, because I was doing things that I like.” Despite the excitement and glamour a of showbiz career and the exhilaration of winning acting awards, happiness all boils down to the simple joys for Sid. And yes, this includes a freshly made cup of Great Taste Trio.
Great Taste Trio Original variant comes in a very convenient 20 g sachet for only P5.00 and is available in leading supermarkets, groceries, and convenience stores nationwide.
"MARCH 10, 2011 PRESSCON"
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