PHIL YOUNGHUSBAND FOR HUSH PUPPIES

Hush Puppies launches The Body Shoe with Phil Younghusband

Hush Puppies, known for creating America’s first casual shoe in 1958, is launching a new line of footwear called The Body Shoe, with Philippine National Football Team striker Phil Younghusband as its newest brand ambassador.

The Body Shoe puts the body in proper alignment, reduces fatigue and makes movement easier and more comfortable, thus encouraging you the move more.  These shoes were scientifically tested in the Biomechanics Lab of Michigan State University to confirm that the shoes enhance walking efficiency.

The Body Shoe collection is comprised of styles that range from athletic inspired casuals to sandals to dress shoes that could be worn to the office.  What makes them unique is what’s built-in: 

Bio-Bevel^TM, a beveled heel and toe that increases walking efficiency by encouraging smoother more natural walking motion;

Exceptional fit created by using anatomically correct molds so the shoe is perfectly shaped for the human foot. This allows for a custom fit that envelopes the foot, eliminating rubbing and friction;

Advanced climate control system composed of Ortholite® foam footbeds to wick away moisture and Dri-lex® linings to keep the foot dry.

“There are so many brands now claiming to provide over-the-top health benefits, so Hush Puppies saw the need to develop a real shoe with real benefits,” said Gifford Chu, President of Shoemaker’s Shop, Inc., the official distributor of Hush Puppies in the Philippines. “We invited Phil Younghusband to be our spokesperson because beyond the hype that surrounds him now, Phil is a real athlete, a coach, a mentor to kids, a real person who has achieved quite a lot.  He represents our brand’s ideals.  We are proud to have him as our newest Filipino endorser.”

     MARCH 2, 2011 PRESSCON"