Kris and Bimby now part of the Fiesta family
MANILA, Philippines; March 17, 2011 – RFM Corporation, a leading food and beverage conglomerate, signed Kris Aquino and James “Bimby” Yap as the newest personalities to represent the number one spaghetti brand, White King Fiesta Spaghetti.
Through an exclusive gathering, hosted by the Concepcions, Kris and Bimby were officially welcomed to the Fiesta family. The birthday-themed celebration perfectly captured the essence of the brand, which inspires sharing, togetherness and the Filipino spirit of being family-oriented. It was also the ideal venue to celebrate the advanced fourth birthday of Bimby with his newfound friends from the Fiesta Spaghetti television commercial.
In the commercial, Kris expresses why “Sulit i-share ang sarap ng Fiesta” because of its value and taste. A one-kilogram pack of Fiesta spaghetti only costs P69, but can serve up to 20 plates of delicious, firm spaghetti—perfect for the Pinoy-style birthday party. On set, Bimby is seen sharing his spaghetti with other kids.
Children from Bahay Maria, the Bel-Air Makati-based orphanage, were also present. These orphans have long been supported by the Concepcions and are now regular beneficiaries of the Fiesta family. As part of his birthday celebration, the kids were presented with gifts from Bimby.
“Fiesta Spaghetti is a brand inspired by everything the Filipino family is about: sharing, enjoyment, abundance, traditions. Any partnership we form is seen as a way of expanding our family, and we believe the best way to do this is to bring our families together for one big birthday celebration,” White King General Manager Marie Young says,
“Kris and Bimby are perfect new additions to our family,” shares Joey Concepcion, President & CEO, RFM Corporation. “Kris has always been one of the most credible faces behind any endorsement, especially when it comes to brands that involve her as a madiskarte mom. During the shoot of the new television commercial, the bond between mom and son was evident. Kris helped guide Bimby through his scenes throughout the day and naturally, she knew best how to keep him inspired. It was proof that she is more than just a great endorser, she’s a wonderful mom.It’s a definite privilege that we get to have her and Bimby as part of our family. We look forward to making this partnership inspire more Filipino birthday celebrations with Fiesta Spaghetti.”
With White King Fiesta Spaghetti, there’s always a reason to celebrate.
PROFILE: KRIS AQUINO, EVERYONE’S FAVORITE ENDORSER
There’s a reason Kris Aquino is the most trusted celebrity endorser in the country. It’s one simple fact: she’s as real as one can get.
For years, audiences have followed her life through its ups and downs. They’ve listened to her as she openly told her stories on live television, no matter how controversial. They’ve been inspired by her as they watched her pick herself back up for the sake of her family.
She doesn’t mask her experiences, which is why people can relate to her. She doesn’t sugarcoat her opinions, which is why people believe what she says. And she doesn’t endorse products she doesn’t believe in, which is why companies and consumers trust her.
Kris is also a very hands-on mom. She prioritizes her kids, and does not make compromises when it comes to their health and well-being.
With son James “Bimby” Yap being in his formative years, she sees to it that he receives the right kind of nurturing. But there’s no way for him to grow up out of the spotlight, so Kris sees to it that what he’s exposed to will only be beneficial to his development and values formation. It is especially evident in the decisions she makes when including Bimby in any form of commercial endorsement. Only brands that promote a wholesome, Filipino, family-oriented image are considered. And products that Bimby himself likes.
This was the fortunate case for RFM’s White King Fiesta Spaghetti. With high-grade noodles made with ingredients and processes that meet world-class standards, Fiesta is made for the Filipino family, whose celebrations are centered on sharing, enjoyment, abundance, and age-old traditions. Such an image gives Kris the assurance that both she and Bimby are supporting a product they can stand behind, but more importantly, bond over and enjoy together.
At the shoot of the new television commercial for the Fiesta Spaghetti’s new campaign, the bond between mom and son was evident. Kris helped guide Bimby through his scenes throughout the day and naturally, she knew best how to keep him inspired.
It was proof that she is more than just a great endorser, she’s a wonderful mom.
"MARCH 17, 2011 PRESSCON"
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