C2 awards new breed of music video makers

C2 awards new breed of music video makers

C2 Green Tea recently took its health and wellness-centered campaign Sarap ng Bukas to the next level with the C2 Sarap ng Bukas Music Video Making Contest. Launched last August, the contest encouraged aspiring video makers to interpret the song Sarap ng Bukas through music videos. Out of hundreds of entries, 10 made it to the recent Finals Night held at the SM Mall of Asia Music Hall where a showdown for the best video was held.

First place winner Karlo Victoriano bagged P150,000 plus P20,000 worth of C2 products, 

second place winner Keith Dela Rosa winner got P100,000 plus P10,000 worth of C2 

products and third place winner Toby Concepcion received P50,000 plus P5,000 worth of C2 products.

The other finalists who made it to the top 10 were: Harold Alvea of Laguna; Iar Lionel Arondaing of Caloocan City; Andrew Singco of Cebu; Joan Rodriguez of Cavite; Jeswinda Montalban of Davao; Alexander Uy from Malate, Manila;  and Roberto Francisco Jr. of Parañaque City. Each of them took home P10,000 plus C2 products.

Hosted by Myx VJs Mike and Nikki, the Finals Night also treated mall-going music lovers to performances from top local acts such as Gracenote, Tanya Markova, Callalily and Someday Dream.

 OCTOBER 30. 2011  "AWARDING"

Maria Aragon official Voice of SM Christmas

Maria Aragon sings holiday cheer as the Voice of SM Christmas

MARIA ARAGON

It’s Christmas time once again, and what better way to celebrate this joyous season than by spending it with your family and friends at your favorite SM Supermalls! This year shopping for the holiday season will be a breeze because all of your favorite things are found at any SM Supermalls. And as part of making this Christmas extra special, SM Supermalls chose Maria Aragon, the international YouTube sensation, as the official Voice of SM Christmas.

The 11 year old, Maria Aragon has come a long way ever since she uploaded a video of her breakthrough acoustic rendition of Lady Gaga’s song, Born This Way, back in February of this year. This video has become a viral hit after Lady Gaga herself saw and promoted this video urging her fans to view it, and at present the video already reached more than 43 Million views worldwide. After the rise in popularity and fan-base that the video had generated for Maria Aragon, she was invited by Ellen DeGeneres to perform the song at her show. She eventually was invited by Lady Gaga to perform with her during her Monster Ball Tour leg in Toronto. Maria Aragon was also given the opportunity to perform for dignitaries including Canadian Prime Minister Stephen Harper, and for the Duke and Duchess of Cambridge during their 2011 royal tour of Canada.

In the Philippines, she was signed by Star Records and has since released her self-titled album consisting of seven tracks including her rendition of Lea Salonga’s “You’re My You” which was used for the movie, “Way Back Home”. She has appeared in several local TV shows and even lent her voice to sing the theme song for the local version of Junior Master Chef. Her singing will again be featured as she has been chosen by Manny Pacquiao to sing the National Anthem on his upcoming fight with Manuel Marquez on November 12, 2011 (November 13, 2011 Philippine time), and being chosen as the Voice of SM Christmas as she will sing a remixed version of SM Supermalls’ official holiday tune, SM Christmas Chrisms Bop.

So this holiday season, spend time with your friends, family and loved ones at your favorite SM Supermalls, and together hear Maria Aragon as the voice of SM Christmas.

OCTOBER 29, 2011  "PRESSCON"

Nicholas Sparks visit to the Philippines

National Book Store brings Nicholas Sparks to the Philippines

Best-selling author’s visit coincides with release of new book “The Best of Me”

Leading books and supplies chain National Book Store brings international best-selling author, Nicholas Sparks, to visit the Philippines for the first time to meet his Filipino fans.     

Xandra Ramos-Padilla, National Book Store’s Merchandising Director for Books, says that it is indeed a once in a lifetime opportunity to have the acclaimed writer finally come to the Philippines. “National Book Store continues to create venues to encourage more people to develop a deep appreciation for reading and learning. Having someone like Nicholas Sparks here in Manila is an amazing chance for Filipino readers to actually meet him.  Authors don't come much bigger than Nicholas Sparks!”

With an illustrious string of literary successes including Message in a Bottle, A Walk to Remember, The Notebook, Nights in Rodanthe, Dear John and The Last Song among others, Nicholas Sparks' visit is very timely as it coincides with the release of his 17th novel, The Best of Me, which will be another certain bestseller around the world.

NICOLAS SPARKS

“We are very fortunate because Nicholas' visit coincides with the release of The Best of Me. His fans who purchase his latest book from all National Book Store, Bestsellers and Powerbooks stores can get the chance to win signing passes and have their book signed at the book signing event we will have at 5 pm on October 28 at the Podium.  There will also be a short program and a chance to ask him some questions,” shares Ramos-Padilla.”    

NICOLAS SPARKS

The author will be holding a Book Signing on October 28 (registration starts at 1pm) at The Podium in front of National Book Store's Bestsellers. Get the chance to win signing passes with every purchase of The Best of Me.

Sparks’ newest offering begins with the passionate and unforgettable young love affair between high school sweethearts. Now grown-up and middle-aged, the two are forced by fate to meet again, only to discover how far apart and distant they have become.

NICOLAS SPARKS

The Best of Me is available at National Book Store, Bestsellers and Powerbooks. Follow National Book Store and Powerbooks on Facebook and Twitter for details on the Nicholas Sparks Book Signing.

    OCTOBER 27, 2011  "MEDIA LAUNCH"

MARIO MAURER FANS DAY

Mario Mauref fans day at PICC.

MARIO MAURER

OCTOBER 28, 2011

MARIO MAURER TO HEADLINE PHILIPPINE FASHION WEEK

MARIO MAURER TO HEADLINE PHILIPPINE FASHION WEEK

MANILA, Philippines – Local apparel brand Penshoppe recently confirmed that for their

Philippine Fashion Week show to be held on October 29, 2011 at SMX, Thai superstar Mario

Maurer has agreed to strut the runway as the show’s final reveal.

This latest development was confirmed by Penshoppe Brand Director Alex Mendoza who said,

“Our theme for Fashion Week aptly called INVASION represents the thrilling new changes

happening to the brand on its 25th year and we are very excited to see a massive Asian star like

Mario Maurer walk the runway for us.”

This October, Mario Maurer is set to arrive in Manila as the latest endorser of Penshoppe.

Following the brand’s highly successful series of top trending international campaigns, Maurer’s

selection (after British actor Ed Westwick from the popular series Gossip Girl) marks the arrival

of the local apparel group as a force to be reckoned with not only in the local circles but also in

the international market.

“Ed Westwick for Penshoppe opened a lot of doors for us. Now Mario will not only make

Penshoppe a bigger fashion name in the Philippines – he will also help grow the market in

Southeast Asia, especially knowing that he has gained a wide following among the regional

fans,” explains Mendoza.

“While Ed represents the international jet set, Mario will represent a wider audience composed

of the younger set.”

Meanwhile, the Philippines’ leading broadcast network ABS CBN has been awarded the

exclusive rights to air the highly anticipated Philippines visit of the Thai heartthrob. Among the

films that boosted Maurer’s name to public consciousness was The Love of Siam released in

2007. He also starred in the sleeper hit Crazy Little Thing Called Love that surprisingly gave ABS

CBN high ratings during its premiere on local television.

For more information, visit Penshoppe’s Facebook and Twitter accounts.

     OCTOBER 29, 2011  "FASHION SHOW"